Comments on: Why Social Media will NEVER Work for You

By: Zie L.

Zie L. — Thu, 16 Dec 2010 20:30:33 +0000

Yes, it takes years to get people to be convinced that you are worthy of their attention. Not days…….

You have to tweet all day long and blog/facebook all night long and more, and see if people are willing to part their dimes to buy your eBook….

Nothing is easy, that especially goes to the social networking toil….

By: John Taylor

John Taylor — Thu, 23 Apr 2009 23:31:45 +0000

What a facinating article. I’m looking for a marketing expert to help with a project, could you help?

By: Sky Lamothe

Sky Lamothe — Sun, 01 Mar 2009 10:40:55 +0000

I agree with the other respondents – the analogy of the coffee shop works very well. It explains the social media scene in a way that businesses and non-profits may understand. In a way, their lack of understanding is similar to what many feel about a website – “we need a website NOW!” and then believe that’s that – no updates required. And also, with economic conditions being what they are, many are not interested in long-term solutions but quick and more tradtionally-measurable results.

By: Donna Rose

Donna Rose — Sun, 01 Mar 2009 04:00:57 +0000

Wonderful posting. Too many people believe that if they just start “playing” around in social networks, they will have a sudden increase in their business. No! We need to work it.

I love your analogy of a BYO coffee shop!

Let’s not waste our time in social networks, lets make our time there work for us.

Donna

By: Tom Gray

Tom Gray — Sat, 24 Jan 2009 17:24:47 +0000

“…Oh ya, you have to bring your own coffee. No big deal.”

Great analogy and to take it further the ‘cream & sugar’ for your coffee (or tea) is the value other social networkers bring to the table. That’s the value-add that effective social media mavens use to establish authority, build trust and create relationships; some of which will turn into opportunity and revenue.

By: Eva Wallace

Eva Wallace — Fri, 23 Jan 2009 22:50:40 +0000

A very helpful kick in the butt. Thanks!

By: Susan Payton, The Marketing Eggspert

Susan Payton, The Marketing Eggspert — Thu, 22 Jan 2009 15:52:43 +0000

Shama–
You’re so right. I’m going to send clients to this post to prove to them it’s not magic! You still have to work at it!

By: Naomi

Naomi — Thu, 22 Jan 2009 15:12:46 +0000

Great article. This is so true in so many ways. I think people get wrapped up in the social media hype and their main focus becomes monetizing something or gaining business, but I believe your focus should be on building relationships with people. Without this, there is no future business. We seem to be losing the fundamental business building blocks, which is sad. The same rules apply whether you’re on facebook and twitter or at a conference. You need to take the time to build those relationships first and show the other person you have something to offer and you’re not just looking for the next gig.

By: Ken Kaufman

Ken Kaufman — Mon, 19 Jan 2009 23:23:25 +0000

Great point. Manage your calendar or it will manage you. Control your temper or it will control you.

I look forward to the book!

By: Jeff

Jeff — Sun, 18 Jan 2009 17:04:35 +0000

People don’t think the Web is a Magic Bullett, they just Want it to Be. This is the same thread that runs through all of Life. People want a Magic Pill to lose weight, they Know they need to change their lifestyle, but instead want the Pill. The Lottery comes to Mind. People buy business opportunity after business opportunity, hoping and praying a few clicks will bring them Millions. Great message here, much appreciated!