Comments on: Why Social Media Marketing comes Last

By: Mike Stewart

Mike Stewart — Wed, 20 Jan 2010 00:50:56 +0000

Another great post! I agree. Although I also tend to think that that a properly designed Twitter Page and Facebook fan page is fairly easy to set-up. I prefer to show my clients how to do it…… then call me later when it matters!

By: Stewart

Stewart — Fri, 15 Jan 2010 01:28:14 +0000

Yes, going from run of the mill to outstanding has to the first strategy for any business. If nothing separates you from many of the spam sites, you have no branding strategy, frumpy website (loved that “all in flash”comment) does not engender trust, then all the social media marketing in the world won’t do much.

By: Nick Stamoulis

Nick Stamoulis — Wed, 30 Dec 2009 16:13:48 +0000

It is so important for clients to have a really solid foundation before they decide to approach all the external marketing elements.

By: Kim

Kim — Wed, 23 Dec 2009 19:33:18 +0000

Thank you for this insight! I’m in the process of developing a new business/brand and am trying to learn as much as I can about internet marketing, social media, etc. This very discussion has come up between my partner and me. Thanks for confirming what we already felt despite other people’s opinions!!

By: Scott Anderson, PhD

Scott Anderson, PhD — Fri, 18 Dec 2009 23:28:14 +0000

Makes sense. So, if you build it, they will come. And if they come, and you are unprepared, that’s the problem. You’ve invited everyone over for a big party and got a lot of people interested in coming to the party, but you don’t have any music, cake, or balloons when they show up. I’d think twice about going to your party the next time you invited me. (Nice work, Shama. It’s fun to watch you doing your thing from a distance).

By: Gerrit

Gerrit — Fri, 18 Dec 2009 23:22:14 +0000

So true, content is king. Simple effective and very true at least 80% of the time the miracle cure conversation go exactly like that. I like how you brought this out so simple and yet spot on. It is the short-sightedness that get me most and I agree without quality content nothing else fit. Once that is in play then get a strategy in place everything else follow, investigating the right tools where the content should be distributed, the systems that need to support it, the database that should drive it and don’t forget the audience it is for market segment etc. exiting times we live in.