http://www.marketingzen.com/why-open-door-marketing-always-fails/ Just another WordPress site Thu, 09 Sep 2010 19:33:42 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.marketingzen.com/why-open-door-marketing-always-fails/#comment-36 Heather Juma Tue, 25 Sep 2007 05:27:14 +0000 http://www.afterthelaunch.com/?p=29#comment-36 Shama, You made some great points in this post, well done. Not a good idea to be the "low price" leader, that marketing strategy isn't working anymore. Also the "Open It and They Will Come" strategy isn't working either as you astutely mention. And you're right, we do have an obligation to market and share. Shama, You made some great points in this post, well done. Not a good idea to be the “low price” leader, that marketing strategy isn’t working anymore. Also the “Open It and They Will Come” strategy isn’t working either as you astutely mention. And you’re right, we do have an obligation to market and share.

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