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	<title>Comments on: The Future of Web 2.0 and Why So Many Are Resistant</title>
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	<link>http://www.marketingzen.com/the-future-of-web-20-and-why-so-many-are-resistant/</link>
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		<title>By: Shama</title>
		<link>http://www.marketingzen.com/the-future-of-web-20-and-why-so-many-are-resistant/#comment-229</link>
		<dc:creator>Shama</dc:creator>
		<pubDate>Sun, 13 Jan 2008 16:22:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/2008/01/02/the-future-of-web-20-and-why-so-many-are-resistant/#comment-229</guid>
		<description>Barry O- I definitely agree. A lot of them don&#039;t even get 1.0.</description>
		<content:encoded><![CDATA[<p>Barry O- I definitely agree. A lot of them don&#8217;t even get 1.0.</p>
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		<title>By: Shama</title>
		<link>http://www.marketingzen.com/the-future-of-web-20-and-why-so-many-are-resistant/#comment-230</link>
		<dc:creator>Shama</dc:creator>
		<pubDate>Sun, 13 Jan 2008 16:21:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/2008/01/02/the-future-of-web-20-and-why-so-many-are-resistant/#comment-230</guid>
		<description>Great point Eamon. It&#039;s hard to show that ROI all the way to the top.</description>
		<content:encoded><![CDATA[<p>Great point Eamon. It&#8217;s hard to show that ROI all the way to the top.</p>
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		<title>By: Eamon</title>
		<link>http://www.marketingzen.com/the-future-of-web-20-and-why-so-many-are-resistant/#comment-231</link>
		<dc:creator>Eamon</dc:creator>
		<pubDate>Wed, 09 Jan 2008 23:28:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/2008/01/02/the-future-of-web-20-and-why-so-many-are-resistant/#comment-231</guid>
		<description>I think that Web 2.0 is something that entrepreneurs love (because it requires genuine passion, a holistic approach to marketing / selling, and time and committment to analyze Web 2.0 from every angle so as to work out how best to use it).

Companies are ultimately responsible to shareholders. It is much harder to generate the passion, have an overall holistic approach to what you are trying to market / sell, and find time and commitment to devote to it.

So its about people working for shareholders versus people working for themselves. Basically (with lots of exceptions ..).</description>
		<content:encoded><![CDATA[<p>I think that Web 2.0 is something that entrepreneurs love (because it requires genuine passion, a holistic approach to marketing / selling, and time and committment to analyze Web 2.0 from every angle so as to work out how best to use it).</p>
<p>Companies are ultimately responsible to shareholders. It is much harder to generate the passion, have an overall holistic approach to what you are trying to market / sell, and find time and commitment to devote to it.</p>
<p>So its about people working for shareholders versus people working for themselves. Basically (with lots of exceptions ..).</p>
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		<title>By: Barry O</title>
		<link>http://www.marketingzen.com/the-future-of-web-20-and-why-so-many-are-resistant/#comment-228</link>
		<dc:creator>Barry O</dc:creator>
		<pubDate>Fri, 04 Jan 2008 16:45:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.afterthelaunch.com/2008/01/02/the-future-of-web-20-and-why-so-many-are-resistant/#comment-228</guid>
		<description>I agree a lot of companies still don&#039;t get or utilize Web 2.0 technology. Heck a lot of them don&#039;t even get Web 1.0 technology.

Web 2.0 is not a fad. I believe it&#039;s here to stay.</description>
		<content:encoded><![CDATA[<p>I agree a lot of companies still don&#8217;t get or utilize Web 2.0 technology. Heck a lot of them don&#8217;t even get Web 1.0 technology.</p>
<p>Web 2.0 is not a fad. I believe it&#8217;s here to stay.</p>
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