The Do’s and Don’ts of Blogging for Your Business
August 30, 2012 - Posted by Rilee Chastain
How to successfully execute a blog for your business or corporate website.
The phenomenon of blogging is nothing new in this era of the internet. For many years, everyone from media companies to public individuals have created their own blogs as a way to connect with their audience and share their opinions on a variety of subjects. However, many corporate companies are just starting to catch on to the growing credibility that these blogs could offer them as a communication channel for connecting with their customers.
While you may never have considered writing about your industry or business before, the world of blogging has started to become more and more popular among businesses and corporations. In fact, most businesses that utilize online blogs agree that they achieve a large media effect in a world where news is disseminated and processed very rapidly.
Many reports are also showing that blogs are one of the largest online communication tools out there for businesses that can actually influence public opinion and build credibility for a company. However, despite this fact, a recent list of Fortune 500 company blogs shows that only 5% of the United States’ corporations have joined the blogging arena.
If the idea of blogging still seems like unfamiliar territory to your company or the idea of starting a blog fills you with caution and skepticism, then you are not alone. Luckily, when it comes to blogging, there is no strict set of rules to follow. However, there are still plenty of do’s and don’ts that you can implement in order to be successful in the world of corporate blogging.
DO Focus On One Set Topic
The first rule of writing is to always focus on what you know. However, your business blog is also meant to establish yourself as an expert in your industry and promote your company, therefore it should focus on matters that are related to your business. You don’t want to confuse your audience by writing about something completely unrelated to your industry, or writing about personal topics. In order to make your blog the go-to source for content in your field, give your readers the content they want and expect.
DON’T Over Promote Your Business
When it comes down to it, your company blog is just another form of marketing and a way to mention your products and services. However, don’t overdo it by only focusing on selling yourself or overly promoting your products. Offering genuine, valuable content will not only gain you more trust from your readers, but it will keep them coming back for more if they believe that you are not simply looking for a way to sell products.
DO Encourage A Two-Sided Conversation
One mistake that many people often make when creating a blog is that they do not care about engaging their readers. For instance, they look at their blog as simply an SEO tool and do not offer any call-to-action throughout their posts. However, a conversation is essential for successful blogging. Therefore, engage your audience and ask your readers to post comments or answer questions throughout the post in order to get the conversation started.
DON’T Produce A Wall Of Text
You can have a large amount of quality content or information on your blog. However, if you do not have any images, media or videos that draw in the interest of your readers, everyone is going to scroll right past your posts. Illustrating your blog posts is a great way to break up the wall of text on your blog page and provide a little variety for your readers.
Do you have any other blogging do’s and don’ts that every business should know? Be sure to let us know in the comments below.