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	<title>Comments on: The 5 C&#039;s of Expertise: And Why I Don&#039;t Shy Away from the Term</title>
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		<title>By: Sherman Hu</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-984</link>
		<dc:creator>Sherman Hu</dc:creator>
		<pubDate>Sun, 23 Aug 2009 16:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-984</guid>
		<description>Shama, U ROCK!! Thanks so much for sharing a well-written piece on the 5C&#039;s of Expertise and I&#039;m humbled to be featured in your &#039;Commitment&#039; &quot;C&quot;. Thanks Shama, ROCK ON!! Catch ya on Twitter ;-)</description>
		<content:encoded><![CDATA[<p>Shama, U ROCK!! Thanks so much for sharing a well-written piece on the 5C&#8217;s of Expertise and I&#8217;m humbled to be featured in your &#8216;Commitment&#8217; &#8220;C&#8221;. Thanks Shama, ROCK ON!! Catch ya on Twitter <img src='http://www.marketingzen.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Dominic Masterton-Smith</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-967</link>
		<dc:creator>Dominic Masterton-Smith</dc:creator>
		<pubDate>Wed, 17 Jun 2009 15:30:29 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-967</guid>
		<description>Hi Shama,

First time commenter - really enjoying the blog!

I think whatever business you&#039;re in, if a potential client comes to you for help because they don&#039;t know enough about that business, then in comparison you are definitely an expert, even if modesty prevents you labelling yourself as one (a particular problem for us Brits of course...).

Similarly, you could fairly label that same client as an expert in their own field, if you were the one looking for help in that field.

I might also propose another C for the list - confidence - as far as people having the confidence to label themselves experts in the first place. &#039;Experts&#039; are always in demand to  provide topical comment and insight, which may have hastened their spread, but as you say, it requires consistently great content and commitment to live up to that &#039;expert&#039; status.</description>
		<content:encoded><![CDATA[<p>Hi Shama,</p>
<p>First time commenter &#8211; really enjoying the blog!</p>
<p>I think whatever business you&#8217;re in, if a potential client comes to you for help because they don&#8217;t know enough about that business, then in comparison you are definitely an expert, even if modesty prevents you labelling yourself as one (a particular problem for us Brits of course&#8230;).</p>
<p>Similarly, you could fairly label that same client as an expert in their own field, if you were the one looking for help in that field.</p>
<p>I might also propose another C for the list &#8211; confidence &#8211; as far as people having the confidence to label themselves experts in the first place. &#8216;Experts&#8217; are always in demand to  provide topical comment and insight, which may have hastened their spread, but as you say, it requires consistently great content and commitment to live up to that &#8216;expert&#8217; status.</p>
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		<title>By: Jimmy Roos</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-983</link>
		<dc:creator>Jimmy Roos</dc:creator>
		<pubDate>Thu, 11 Jun 2009 01:52:14 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-983</guid>
		<description>Great article. I have learned a lot of things I didn&#039;t know before including a lot of great links.

Thanks for sharing.</description>
		<content:encoded><![CDATA[<p>Great article. I have learned a lot of things I didn&#8217;t know before including a lot of great links.</p>
<p>Thanks for sharing.</p>
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		<title>By: Jim Smith</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-980</link>
		<dc:creator>Jim Smith</dc:creator>
		<pubDate>Thu, 28 May 2009 15:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-980</guid>
		<description>Shama, I love this, and believe that Community is currently the most powerful (assuming you are doing a little in all five areas, of course).  Community creates viral activity, community provides me with feedback, community gives me support and inspiration, and when in community I can let go of being competitive, and just be me... and that authenticity makes a difference.</description>
		<content:encoded><![CDATA[<p>Shama, I love this, and believe that Community is currently the most powerful (assuming you are doing a little in all five areas, of course).  Community creates viral activity, community provides me with feedback, community gives me support and inspiration, and when in community I can let go of being competitive, and just be me&#8230; and that authenticity makes a difference.</p>
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		<title>By: Pam Perry</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-971</link>
		<dc:creator>Pam Perry</dc:creator>
		<pubDate>Fri, 01 May 2009 04:59:39 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-971</guid>
		<description>Shama, you broke it down for me. I guess now I am an expert because I fall into all those categories.
Never thought about it as such - because I thought of an expert as a PhD type. Thanks. This was enlighting. Now I can really know that I AM an Marketing &amp; PR Expert in the African American Christian market.  WOW.</description>
		<content:encoded><![CDATA[<p>Shama, you broke it down for me. I guess now I am an expert because I fall into all those categories.<br />
Never thought about it as such &#8211; because I thought of an expert as a PhD type. Thanks. This was enlighting. Now I can really know that I AM an Marketing &amp; PR Expert in the African American Christian market.  WOW.</p>
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		<title>By: Maria Reyes-McDavis</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-982</link>
		<dc:creator>Maria Reyes-McDavis</dc:creator>
		<pubDate>Tue, 28 Apr 2009 07:58:22 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-982</guid>
		<description>Shama, I&#039;m a little delayed in getting to my links list on my blog, but I totally appreciate your kind words about me :-)  I consider it a definite honor, one expert to another!

Great post!</description>
		<content:encoded><![CDATA[<p>Shama, I&#8217;m a little delayed in getting to my links list on my blog, but I totally appreciate your kind words about me <img src='http://www.marketingzen.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />   I consider it a definite honor, one expert to another!</p>
<p>Great post!</p>
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		<title>By: Justin C.</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-970</link>
		<dc:creator>Justin C.</dc:creator>
		<pubDate>Mon, 13 Apr 2009 23:27:26 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-970</guid>
		<description>Shama, you are totally right.  Thanks for sharing this valuable information.</description>
		<content:encoded><![CDATA[<p>Shama, you are totally right.  Thanks for sharing this valuable information.</p>
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		<title>By: Solomon</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-981</link>
		<dc:creator>Solomon</dc:creator>
		<pubDate>Sun, 12 Apr 2009 14:31:51 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-981</guid>
		<description>Hi Shama,
Great article on expertise. Yes, it&#039;s often misunderstood and many cases wrongly quoted. You gave it a lot solid picture what an expert should be. I believe expertise is what is contributed as you said consistently for the betterment or to enhance the existing situation of the field.
Thank you I would like to visit all the people you  mentioned in your post.
SOlomon</description>
		<content:encoded><![CDATA[<p>Hi Shama,<br />
Great article on expertise. Yes, it&#8217;s often misunderstood and many cases wrongly quoted. You gave it a lot solid picture what an expert should be. I believe expertise is what is contributed as you said consistently for the betterment or to enhance the existing situation of the field.<br />
Thank you I would like to visit all the people you  mentioned in your post.<br />
SOlomon</p>
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		<title>By: Shama Hyder</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-979</link>
		<dc:creator>Shama Hyder</dc:creator>
		<pubDate>Thu, 09 Apr 2009 23:04:36 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-979</guid>
		<description>Hi Kevin,

Great to hear! : )</description>
		<content:encoded><![CDATA[<p>Hi Kevin,</p>
<p>Great to hear! : )</p>
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		<title>By: Kevin Saunders - KGS Bikes</title>
		<link>http://www.marketingzen.com/the-5-cs-of-expertise-and-why-i-dont-shy-away-from-the-term/#comment-978</link>
		<dc:creator>Kevin Saunders - KGS Bikes</dc:creator>
		<pubDate>Thu, 09 Apr 2009 21:52:59 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=987#comment-978</guid>
		<description>Hi Shama,

I am learning that online expertise does in fact require your 5 C&#039;s. I was advised to build my blog and attack social networking last fall and though it was, and is, tons of work, it is separating me from any competition and as predicted, the global following is happening!

Well done.</description>
		<content:encoded><![CDATA[<p>Hi Shama,</p>
<p>I am learning that online expertise does in fact require your 5 C&#8217;s. I was advised to build my blog and attack social networking last fall and though it was, and is, tons of work, it is separating me from any competition and as predicted, the global following is happening!</p>
<p>Well done.</p>
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