Talk Like an Online Marketing Pro- 10 Terms You Have to Know

December 3, 2007 - Posted by Shama

 

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• SE- Search Engine. For example, Google is an SE.

• SEM- Search Engine Marketing. A group of sales and marketing strategies used to increase website visibility online. Usually includes SEO and PPC.

• SEO- Search Engine Optimization. Changing a website’s html code to increase its ranking on search engines.

• PPC- Pay Per Click. Online advertising model where you pay for each click your website receives. Google’s PPC service is known as AdWords.

• SEP- Search Engine Promotion. Another word for SEO.

• Spider- An automated robot which crawls the web using links on web pages.

• Spoof- Trying to fool or mislead a search engine. (Usually backfires and can get your website blacklisted).

• Landing Page- The homepage of your website. This is where a visitor first lands.

• SERP- Search Engine Results Page. If you search for a particular keyword and your website comes up 5th on the list, then your website is number 7 in the SERPs.

• Conversion- A successful action by the visitor. This can vary from getting a visitor to buy your product to signing up for your newsletter. This is usually expressed in terms of a ratio. For example, you get a 100 visitors per day, and 10 of them end up purchasing your product. This would be a 10% conversion rate.

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