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Should You Consider Outsourcing Your Business’ Marketing Campaign?

July 3, 2012 - Posted by Amanda Norris

Maybe your company has realized the importance of a strong marketing campaign to help bring in new customers, doesn’t have a marketing department of its own. Or maybe your marketing “department” is really a team of one, and your company is ready for a campaign that requires a bit more manpower. Either way, you have decisions to make. On one hand, you could try to work with what you have. On the other, you could hire employees to get the job done. Or there’s a third choice: outsource your marketing.

Outsourcing your marketing can be a great option for many companies who understand the importance of a powerful marketing campaign, but for whatever reason don’t have the resources to do it themselves. Here are some of the benefits that companies can realize from outsourcing their marketing campaigns.

Focus Your Energy Where it Needs to Be

For companies without a marketing department, outsourcing your business’ marketing campaign allows employees to spend their time and energy focused on keeping their own departments running smoothly, instead of adding marketing responsibilities to their plates. Companies with marketing departments too small to handle the scope of the project can implement a full-scale campaign without pulling their marketing employees off of their current projects and duties. In other words, outsourcing your business’ marketing campaign helps all the wheels running smoothly, and all the juggling balls stay in the air. Your company gets marketing results without any other department or project suffering.

Reduce Your Overhead

Outsourcing your marketing campaigns can often make a lot of financial sense. Before deciding how to proceed when undertaking a marketing campaign, consider the costs of your options. If you stick with the marketing personnel you currently have in place, will the added responsibilities cause a drop in productivity, and if so, what will be the impact – financial and otherwise – of this drop-off? Hiring employees to add to your marketing department is another option, but you’ll need to factor in all of the long-term costs associated with hiring, including salary, benefits, and the cost of training and equipment.  When comparing these costs with that of outsourcing your marketing campaign to a professional, reputable company, many businesses find that outsourcing can be a very cost-effective option in the long run.

One-Stop Shopping

When you outsource your business’ marketing campaign, you have the ability to choose a single company that can handle every aspect of your marketing needs. No matter what you want to include in your campaign, from social media marketing and corporate blogging to email marketing and SEO, you can have one company that takes care of everything. This not only makes communication and keeping track of projects easier for you, but it also helps to create a seamlessly integrated message across all platforms, since the content is coming from one source.

Get a New Perspective

Outsourcing your marketing campaign means bringing in outsiders, people who are not part of your company and therefore unfamiliar with your culture. This can be unnerving. However, it can actually be a huge benefit – fresh sets of eyes and unbiased opinions can mean new ideas that you may not have otherwise considered. Perhaps your email marketing campaigns aren’t bringing results, or your social media marketing isn’t working, and you can’t figure out why. If you’ve been trying the same marketing techniques over and over and not getting the results you want, a fresh perspective could be the key to a creative and effective marketing campaign.

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