Social Media Marketing
Every firm has a specialty! Ours is social media marketing. In fact, we wrote the book on social media marketing.
We train our clients how to use social media as well as design and implement full fledge social media marketing campaigns.
What is Social Media Marketing?
Let’s break down the phrase “Social Media Marketing”
Social Media Marketing: To promote a product or a service in order to increase sales.
Social Media Marketing: Online platforms where people connect and communicate.
Online Platform Examples: Blogs; Social Networking Sites: Facebook, Twitter, Linked-In.
Let’s take a quick look at traditional marketing vs. social media marketing.
Traditional Marketing
|
Social Media Marketing
|
| Dominate the Market! |
Create a Social Media Community within the Market |
| Shout Out Loud |
Listen, and then Whisper |
| Me, Me, Me |
Us, Us, Us |
| PUSH the Product or Service |
PULL in People with your Message/Story |
| Advertising |
Word of Mouth Social Marketing |
| Control |
Allow |
| Nurture “Leads” |
Nurture Relationships |
So, why Social Media Marketing? Why bother?
According to a recent Razorfish Consumer Experience Report, 49% of web users now make a purchase based on recommendations they received through a social media site. YET, only 25% of businesses have a Facebook page.
- Social media marketing is already happening. People are talking about you, your products, your service, and your company on social media sites such as Facebook. It’s inevitable. Social media communities are breeding grounds for interaction. The only choice you have is either be a part of the already occurring conversation or not.
- Social media is where the PEOPLE are. Let’s say there was an expo happening where 300 million people would be attending, and I offered you a free booth. Would you take it? I sure hope you would. Facebook for example is growing at a rate of 600,000 new users a day. Will they know how to find you?
- Attention spans continue to get shorter and trust in advertising continues to erode. Let’s face it. We trust our friends more than we trust what the nice folks on TV tell us. You can either be THAT friend or you can be the voice on TV that gets ignored. The call is yours.
While we work with each client’s unique situation, we also offer some set social media marketing packages.
The “Solopreneur” Package
- A copy of The Zen of Social Media Marketing eBook and workbook
- Our Online Marketing (ACT) Blueprint
- 1 hr strategy session to help you clarify your social media strategy
- Feedback on your current social media efforts (via email)
- Tips on integrating your entire online marketing campaign more efficiently
- Training on time management tools and techniques for managing your social media campaigns (delivered via MP3).
The “Small Business” Package
- A copy of The Zen of Social Media Marketing eBook and workbook
- Our Online Marketing (ACT) Blueprint
- Analyze and make recommendations in regards to your current social media strategy
- Create custom graphics for your website, and other social media sites:
- Customize Facebook Fan Page
- Create custom Twitter background
- Create branded icons for your website.
- Assist you in clarifying your online brand, outcome, and differentiator
- Recommend strategies and techniques to integrate your social media efforts
- Provide you with 10 content ideas to populate your sites
- Training on time management and techniques for managing your social media campaigns
- Assist you in monitoring online conversations and show you how to respond.
The “Enterprise” Package
Evaluation/Strategy/Implementation:
- Complete Evaluation of your Entire Social Media Marketing Campaign
- Evaluation and Tweaking of your Personal Social Media Profiles on Facebook, LinkedIn, etc.
- A Customized Facebook Page for your Brand or Business with Applications, RSS feeds, and Custom Graphics.
- Launching a customized Facebook Ad to attract fans.
- Guaranteed 1,000,000 Ad impressions and initial 25 Facebook fans
- Customized Twitter Background
- Website/Blog Evaluation and Recommendations to Integrate Social Media Marketing Aspects into the Website
- Full Email Support during the First 90 days of Launching your Social Media Marketing Campaign
Training:
- 60 Minute Social Media Marketing Strategy Session
- 60 Minute Twitter Training Session: How to Tweet, How to Gain Quality Followers
- Industry and Lead Monitoring: How to Monitor Conversations, Get Involved, and Find Qualified Leads
- Introduction to All Relevant Twitter Tools to help you Manage your Time
Additional Resources:
- A copy of The Zen of Social Media Marketing eBook and workbook
- Our Online Marketing (ACT) Blueprint
Ready to chat social media marketing with us? We look forward to it!
