Social Media Marketing

Every firm has a specialty! Ours is social media marketing. In fact, we wrote the book on social media marketing.

We train our clients how to use social media as well as design and implement full fledge social media marketing campaigns.

What is Social Media Marketing?

Let’s break down the phrase “Social Media Marketing”

Social Media Marketing: To promote a product or a service in order to increase sales.

Social Media Marketing: Online platforms where people connect and communicate.

Online Platform Examples: Blogs; Social Networking Sites: Facebook, Twitter, Linked-In.

Let’s take a quick look at traditional marketing vs. social media marketing.

So, why Social Media Marketing? Why bother?

According to a recent Razorfish Consumer Experience Report, 49% of web users now make a purchase based on recommendations they received through a social media site. YET, only 25% of businesses have a Facebook page.

1. Social media marketing is already happening. People are talking about you, your products, your service, and your company on social media sites such as Facebook. It’s inevitable. Social media communities are breeding grounds for interaction. The only choice you have is either be a part of the already occurring conversation or not.
2. Social media is where the PEOPLE are. Let’s say there was an expo happening where 300 million people would be attending, and I offered you a free booth. Would you take it? I sure hope you would. Facebook for example is growing at a rate of 600,000 new users a day. Will they know how to find you?
3. Attention spans continue to get shorter and trust in advertising continues to erode. Let’s face it. We trust our friends more than we trust what the nice folks on TV tell us. You can either be THAT friend or you can be the voice on TV that gets ignored. The call is yours.

Ready to chat social media marketing with us? We look forward to it!