Recommended Tools

We get tons of email each week asking for recommendations on books, audio programs, and other products that can help you market your business.

This page will be dedicated to sharing all those juicy resources with you. There is a lot of useless junk on the internet. Lucky for you, our job entails having to go through it all to find the rarest gems. All the resources listed here are personally tested and vouched for by us. If we haven’t personally found it successful, you can rest assured that it won’t show up here.

The Zen of Social Media Marketing – The ultimate guide to leveraging social media for your brand and business. An easier way to build credibility, generate buzz, and increase revenue.

Web Video University – 65% of online surfers will finish watching a video ad to it’s completion (less than 20% read text only sites). Learn how to create professional looking videos that sell. Amazing value at a very reasonable price.

Email Management and Customer Relationship Management Tool – This is the service I use to create and deliver a regular newsletter. It is also a great tool for tracking leads and managing your customer database. This is the best email management and CRM program in the industry I’ve found so far.

SEO Keyword Research Tool – What keywords are your prospects using to find you online? Are you guessing or do you know with certainty? This is the same tool we use for our clients to help them with their search engine optimization.

Web Hosting – As a general principle, we always recommend hosting your website with a different company than the one who maintains it. This makes sure that your data is always safe!

Video Management – Need to upload, distribute, and track your videos? Need to know how effective they are? Marketing Zen recommends 23video to manage all facets of your brand’s video site.

Email Marketing – Are you a first time email marketer looking for an easy way to take your emails beyond the inbox? Whatever your needs are, iContact has an easy to use email marketing solution.