Comments on: How to Create a Fail-Proof Online Product http://www.marketingzen.com/how-to-create-a-fail-proof-online-product/ Just another WordPress site Wed, 09 May 2012 20:20:38 +0000 hourly 1 http://wordpress.org/?v= By: Joel Helbling http://www.marketingzen.com/how-to-create-a-fail-proof-online-product/#comment-770 Joel Helbling Mon, 29 Dec 2008 21:05:22 +0000 http://clicktoclient.com/?p=717#comment-770 Hi Shama, great post, this is real food for thought. Your observation about social networking sites is a good one; those have been flopping by the dozen in the last year or two. It seems to me that there are still some red ocean opportunities; perhaps not as a shark, but certainly as a remora. Rather than squaring off with Facebook, MySpace or Twitter, why not find a niche to fill in the eco-system created by the bigger players? Online social networking has changed people's online behaviors, and this change is ongoing. Anytime users' behaviors change, new pains (and irrational desires) are created, and thus new opportunities arise. The rate at which such opportunities are created is simply too rapid (and each opportunity may be too small) that Facebook will never be able to go after them all. Perhaps I've really switched back to talking about blue oceans, but then again, maybe real-life blue oceans in the business world are like the legendary four hour work week :) Anyway, really enjoyed your post. Hi Shama, great post, this is real food for thought. Your observation about social networking sites is a good one; those have been flopping by the dozen in the last year or two.

It seems to me that there are still some red ocean opportunities; perhaps not as a shark, but certainly as a remora.

Rather than squaring off with Facebook, MySpace or Twitter, why not find a niche to fill in the eco-system created by the bigger players? Online social networking has changed people’s online behaviors, and this change is ongoing. Anytime users’ behaviors change, new pains (and irrational desires) are created, and thus new opportunities arise. The rate at which such opportunities are created is simply too rapid (and each opportunity may be too small) that Facebook will never be able to go after them all.

Perhaps I’ve really switched back to talking about blue oceans, but then again, maybe real-life blue oceans in the business world are like the legendary four hour work week :)

Anyway, really enjoyed your post.

]]> By: Brent Hodgson http://www.marketingzen.com/how-to-create-a-fail-proof-online-product/#comment-769 Brent Hodgson Wed, 24 Dec 2008 01:52:11 +0000 http://clicktoclient.com/?p=717#comment-769 Thanks for the mention of Market Samurai - I'm glad you're enjoying it. :) You're right about "fishing where the fish are hungry" Speaking of looking for the questions that people are asking online - Wordtracker released a tool in their lab recently that finds these questions. It's well worth a look. Brent P.S. - Great picture of the Bondi Beach sea baths in Sydney - looks idyllic, doesn't it? It's 71.6 degrees F there today, and probably looks a lot like that right now. Typical Australian Christmas weather down here. Thanks for the mention of Market Samurai – I’m glad you’re enjoying it. :)

You’re right about “fishing where the fish are hungry”

Speaking of looking for the questions that people are asking online – Wordtracker released a tool in their lab recently that finds these questions. It’s well worth a look.

Brent

P.S. – Great picture of the Bondi Beach sea baths in Sydney – looks idyllic, doesn’t it?

It’s 71.6 degrees F there today, and probably looks a lot like that right now. Typical Australian Christmas weather down here.

]]> By: Dobes Vandermeer http://www.marketingzen.com/how-to-create-a-fail-proof-online-product/#comment-768 Dobes Vandermeer Tue, 23 Dec 2008 10:30:49 +0000 http://clicktoclient.com/?p=717#comment-768 I like the point about the "irrational desire" - this is all to often forgotten in the startup world, where there's always a focus on the urgent pain. I like the point about the “irrational desire” – this is all to often forgotten in the startup world, where there’s always a focus on the urgent pain.

]]> By: Michele Price http://www.marketingzen.com/how-to-create-a-fail-proof-online-product/#comment-767 Michele Price Tue, 23 Dec 2008 03:05:42 +0000 http://clicktoclient.com/?p=717#comment-767 Great post, I love the examples and links to explore more from your suggestions. Looking forward to next one! Great post, I love the examples and links to explore more from your suggestions.

Looking forward to next one!

]]> By: Suzan Schmitt: The Coach Marketer http://www.marketingzen.com/how-to-create-a-fail-proof-online-product/#comment-766 Suzan Schmitt: The Coach Marketer Tue, 23 Dec 2008 03:00:18 +0000 http://clicktoclient.com/?p=717#comment-766 Very good post! So many people try to start a business without thinking about who they are serving and how they will serve them. Information like this helps people start out the right way. Very good post! So many people try to start a business without thinking about who they are serving and how they will serve them. Information like this helps people start out the right way.

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