How (and Why) to Integrate SEO and Google+
November 18, 2011 - Posted by Shama Kabani
Why should you apply SEO to Google+?
Google tends to rank its own properties (YouTube, Google Places, etc) higher in search results than all the other websites on the internet. Since the introduction of Google+, Google has been learning toward offering Google+ pages and posts high in the search results – often on the first page. It makes sense to place some optimized links and keywords on your page or profile to improve your search engine rankings on Google. But how?
SEO for your Google+ profile
This is your SEO headline and meta description. The title is your name, which is already optimized since Google makes you use your real name. If you’re a business or a blog with a personal profile, Google+ will come and get you (and make you get a business page instead…not the end of the world, but you’ll still have to start over from scratch). Your headline is the equivalent of a regular website’s meta description. Make this section count: what’s most marketable about you? Shama is a CEO and an author. Whatever you think is most compelling about you goes here.
Your intro is the place to insert relevant keywords. Notice how Shama has the phrases “web marketing company” and “The Zen of Social Media Marketing” in her intro. For a web marketing professional who’s written a book, these are two very strong keyword phrases. Your recommended links at the far right side of the page are also a good opportunity to optimize. A word of caution: don’t overdo it. If you go overboard on the links, it will look to Google like you may be spamming.
SEO for your Google+ business page
Since the elements of a Google+ page are very similar to those of a Google+ profile, the SEO elements are also very similar. Your SEO headline is the page title, or business name. The meta description is the headline, and the introduction is the prime place to insert some of your main keywords and phrases.
SEO for Google+ posts
As previously mentioned, Google is starting to place Google+ posts higher in search results.
How do you make sure your posts reach the maximum number of people? Make sure your sharing is set to “public”. Google won’t index the posts you’re sending out to just your circles. There’s also the concept of social search: your Google+ posts rank higher in the search results of people who are in your Google+ circles, and they can see that the result is something you have shared or recommended.
What do you think about SEO and Google+?
If you’re using a Google+ page or profile, how have you integrated SEO principles? Do you think it’s important at all? Did we miss anything and you’re just dying to tell us? Leave us a comment and let us know what you think!