Comments on: Giving as a Marketing Strategy- What Willy Wonka and Chris Anderson Have in Common http://www.marketingzen.com/giving-as-a-marketing-strategy-what-willy-wonka-and-chris-anderson-have-in-common/ Just another WordPress site Wed, 08 Feb 2012 17:11:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Shama http://www.marketingzen.com/giving-as-a-marketing-strategy-what-willy-wonka-and-chris-anderson-have-in-common/#comment-288 Shama Wed, 05 Mar 2008 21:31:15 +0000 http://www.afterthelaunch.com/2008/03/03/giving-as-a-marketing-strategy-what-willy-wonka-and-chris-anderson-have-in-common/#comment-288 Hi Hanif, There is always something you can provide that would be of value. For example, your client can put together a white paper on what to look for when buying a yacht. They don't have to give a yacht away. = ) A weekend cruise for your top clients and a guest is also a great way to give back. Thanks for the great questions! -Shama Hi Hanif,

There is always something you can provide that would be of value. For example, your client can put together a white paper on what to look for when buying a yacht. They don’t have to give a yacht away. = )

A weekend cruise for your top clients and a guest is also a great way to give back.

Thanks for the great questions!

-Shama

]]> By: Hanif Rehman http://www.marketingzen.com/giving-as-a-marketing-strategy-what-willy-wonka-and-chris-anderson-have-in-common/#comment-289 Hanif Rehman Wed, 05 Mar 2008 13:53:14 +0000 http://www.afterthelaunch.com/2008/03/03/giving-as-a-marketing-strategy-what-willy-wonka-and-chris-anderson-have-in-common/#comment-289 Great article Sharma, What would you say to giving away something free when your product range is in the millions? For instance I have a client who I work with and they sell yachts, and for them to give something away for free would be quite challenging. I think the value of the good(s) has to be at a certain nominal value, where by giving it away to several hundred clients you are not haemorrhage your business, or maybe run a competition once a month/qtr for a weekend cruise on a yacht, but even then the costs are high. Nice blog I must say. Kind regards, Hanif Great article Sharma,

What would you say to giving away something free when your product range is in the millions? For instance I have a client who I work with and they sell yachts, and for them to give something away for free would be quite challenging. I think the value of the good(s) has to be at a certain nominal value, where by giving it away to several hundred clients you are not haemorrhage your business, or maybe run a competition once a month/qtr for a weekend cruise on a yacht, but even then the costs are high.

Nice blog I must say.

Kind regards,
Hanif

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