Does your Website Make the Phone Ring?
December 7, 2007 - Posted by Shama Kabani
By: Shama Hyder
A couple of days ago I was speaking to a client who was interested in After The Launch’s web design services. Here is how the conversation went…
Client: So, you are a marketing firm, correct?
Me: Yes, ofcourse.
Client: Then, why do you also offer to build websites? Why do you have web designers in your company?
Me: Well, let me ask you this. Why are you interested in having a website built?
Client: So we can project a professional image.
Me: You don’t want to find potential leads or make sales through your website?
Client: We do. Definitely.
Me: Exactly. Websites are a great way to market your services and reach out to potential clients. Our job is to help you get more clients, so we offer comprehensive services that lead to just that.
Client- Interesting. We want our website to help us get more clients, but we never thought of it specifically as a marketing tool.
Your website can be your greatest marketing tool. The objective of a business website is to make the phone ring. Not all business websites may have this goal, but if you want to attract more clients this should be your final goal. The website’s job should be to further a brand image, educate a potential client, and share valuable information. But, the job of a website should not be confused with the final goal.
Tomorrow, I will delve into the specifics of creating a website that makes the phone ring.