How to Navigate the New Facebook Design
February 9, 2010 - Posted by Shama Kabani
Screencasts and videos online
Can Entrepreneurship Change the World?
February 8, 2010 - Posted by Shama Kabani
There are plenty of opinions on where our economy is headed – not just in the US but globally. How do you save the world? Seth proposes being a linchpin (Linchpin: Are You Indispensable?). Umair Haque argues we don’t need to be great, but good. We should focus on socially responsible entrepreneurship. I recently got an invitation to speak at the honorable St. Gellan Symposium in Switzerland. The topic? Entrepreneurs – Agents of Change. Tomorrow, I leave for Indiana to go speak to the bright students at Culver. On what else? Entrepreneurship. What will I tell them? Yes, entrepreneurs have changed the world since the beginning of modern civilization. Perhaps even before that. (I sense a “even a caveman can do it” joke.) I will tell them my story about how I became one. And, I will share with them these five key points about Entrepreneurship – 1) Ideas aren’t… read more
Time Spent on Social Media Sites is up 82% – Twitter and Facebook Lead the Pack
January 22, 2010 - Posted by Shama Kabani
According to a study by The Neilsen Company, consumers spent 5.5 hours on social media sites like Facebook and Twitter in December 2009. Just three years ago, the average consumer spent 3. Key points from the study – - The most popular online categories, in order of popularity, are: Social networks, blogs, online games, instant messaging. – Growth from Facebook (200%) and Twitter (368%) trumped overall social networking growth. – Time spent on social media sites by an average US consumer went up 143% in a year. – US has the largest population of social media users (142.1 million), followed by Japan (46.6 million).
Twitter was NEVER a Social Networking Site – proof!
December 31, 2009 - Posted by Shama Kabani
Ha! I love it when I am right. *Happy Dance!* For years, I have been explaining that Twitter was never in the social networking business. It was in the human search engine business. It isn’t Twitter vs. Facebook. It was – and will be – Twitter vs. Google. Do I also smell an IPO in 2010? Good buddy and reputation management expert, Andy Beal, picked up something very clever in Biz Stone’s OpEd piece. Biz Stone is one of the founders of Twitter, and I had the pleasure of sharing the speaking stage with him this past year. Very down to earth guy, but, I digress. Here is what Andy found… “It can be these things but primarily Twitter serves as a real-time information network powered by people around the world discovering what’s happening and sharing the news…In the new year, Twitter will begin supporting a billion search queries a… read more
So, You Want to be a Social Media Expert?
December 29, 2009 - Posted by Shama Kabani
Okay – here is the thing. Everyone is complaining about how many social media experts are popping up these days. I agree. It is indeed a little freaky to me when people who came to hear me speak two months ago and asked “what is tweeter?” are now social media experts on Twitter (pronounced correctly this time). I remember playing on Twitter when it was first released. There were like 3000 of us. This is pre-Oprah and pre-Kutcher of course. But, you know what? Just because we came early to the party doesn’t mean that the party is now over. But – it does mean you have to work harder! One of the reasons it was easy for some of us earlier players to establish our expertise and presence in the field was because well, we were IT! When 10 people are talking about social media in the world –… read more
Beyond Blogging – A Great Read
December 29, 2009 - Posted by Shama Kabani
Let’s face it. If there was ever something to be said about blogging – it has been said. Well, maybe not everything. But, most of the time we hear more about blogging than the topic being blogged about. So, why am I endorsing and recommending that you get Beyond Blogging (affiliate link) by Nathan Hangen and Mike Cliffe Jones? Because they’ve collected the wisdom of top bloggers and distilled it into one place. Yours truly was humbled to be a part of this lineup – but seriously, this is an excellent list of bloggers – * Chris Brogan (who doesn’t love Chris and his blog?) * Gary Vaynerchuk (wine and personal branding GURU!) * Penelope Trunk (a blogger who pushes the envelope and succeeds) * Chris Garrett (awesome blogger + humble soul) * Darren Rowse (one of the original bloggers) * Pete Cashmore (good looking? yes. also the force behind… read more
What IF?
December 18, 2009 - Posted by Shama Kabani
What If? What if you could NEVER hide anything you did? What if everything you did had the potential of becoming public? What if every picture, every video, every recording could be seen by everyone? What if you couldn’t separate your personal and professional life? What if honesty wasn’t the best policy? What if it was the ONLY policy? What if outcaring mattered MORE than outselling? What if that’s already here? It is.
We are on the GROW and Hiring! Read On…
December 14, 2009 - Posted by Shama Kabani
Hey Guys, We are ending the year on a fabulously happy note – we are hiring! We have two more positions we are looking to fill. You will get to work from home, but we do meet once a week in-house. 1) Accounts Supervisor – Are you excellent with people? Know how to manage a project from start to finish? Have experience managing multiple projects and people globally? Please apply. 2) Writer/Blogger Relations wiz- Do you love to write? Have tons of writing experience? Love to blog? Are you a PR wiz? Know how to pitch a blogger and get online coverage? Please apply. These are not fluffy positions. This will be the toughest, most challenging job, you’ve ever had. It will also be exciting and immensely fun for the right candidate. Our clients do amazing work, and we have the pleasure of supporting them. We like to think of… read more
10 Coolest Marketing Trends of the DECADE
December 2, 2009 - Posted by Shama Kabani
Yes, they are still trying to figure out what to call this decade. The “double o’s” or “the zeros” or my personal favorite – “the naughts.” Frankly, I am more concerned about what this decade will be remembered for, aside from the slick straightening of hair and Michael Jackson dying. From a marketing perspective, this decade has been the most extraordinary in terms of not only how far we have come, but how differently we VIEW marketing itself. Let’s look at the 10 coolest marketing trends of the decade. Please note that some of these trends may have their roots in the late 1990s but only really took off in this decade. 1. Social Media Marketing – You knew this had to be first, right? With Facebook hitting 350 million users, businesses are scampering to make sense of this social media phenomenon. Marketers have always gone where the people are,… read more
Spread the Word about The Marketing Zen Group – and WIN BIG!
November 20, 2009 - Posted by Shama Kabani
That’s right! Click To Client is now known as The Marketing Zen Group. = ) Please help us spread the word and WIN! 1) Tweet, Share on Facebook or your Blog, etc. – just get the message out. You can even embed this video! Some sample tweets: “COOL! @Shama launches http://www.MarketingZen.com (formerly Click To Client).” “Check out the brand new -http://www.MarketingZen.com (formerly Click To Client).” “Great Online Marketing Resource! http://www.MarketingZen.com (formerly Click To Client).” 2) Comment below and let us know how you got the message out. Prizes will be awarded to the first person to spread the word, the most creative way of sharing, who reached the most people, etc. We have lots of prizes to give away, so don’t be surprised if EVERYONE who helps wins something. 3) WIN big! Sample prizes: – Movie tickets for two from the theater of your choice – Kodak Zi6 HD Pocket… read more