October 26, 2011 - Posted by Shama
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Want to stay connected with your colleagues online, but don’t want the world to see? Our resident marketing expert Shama Kabani has some ideas about alternatives to Twitter.
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Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video.
Dear Shama,
We have a real estate company of about 50 people, and the majority are surprisingly tech savvy. I was wondering if there is anything out there that we can use to stay connected online? I know there is always email, but if I have an announcement or read an article, how can I share with the entire team? Email seems way too tedious, and project management software doesn’t really seem to fit our needs.
Technically, we could use Twitter, but that seems too public. I want something just for us. What are our options? Is there anything out there that we can use to connect with the internal team in a social-media-savvy way?
—Barry, CEO of a Real Estate Company in Cincinnati, Ohio
To read more about Ask Shama: An Alternative to Twitter?, check out the article on Portfolio.com.
October 25, 2011 - Posted by Shama
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It’s a tough job market, especially in industries like social-media marketing. But the jobs are out there if you take the right steps.
Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur & tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video.
Dear Shama,
I am currently getting a degree in communications and will graduate soon. As I am sure you are well aware, the current economy has not been too kind to new graduates. Most of my friends who have already graduated are still looking for a job, and many have moved back in with their parents. Others are working jobs they don’t really care about just to make their bills.
I am really passionate about social media, and I want a career in it. Can you please give me some advice on what I can do to get a job in this field upon graduation?
— George T., aspiring graduate from Arizona
To read more about Ask Shama: How Do I Land a Job in Social Media?, check out the article on Portfolio.com.
October 13, 2011 - Posted by Shama
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Getting "likes" is important—and not just for your ego. Image: owenwbrown on Flickr
Now that creators of fan pages cannot message their fans directly, how are you supposed to use Facebook to reach them?
Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her site or on video.
Dear Shama,
I created a Facebook page for my company, and I am about to start promoting it to my friends and clients. I got a message from Facebook saying that, as of the end of September, I would no longer be able to send messages to fans. Instead, the message suggested I post content to my wall or buy Facebook ads.
My first question is: How do my wall posts appear on other people statuses? In your personal Facebook page, your wall posts appear on your friends’ statuses, but how do you collect friends or fans for your business page that you can message/reach as a group? If someone “likes” the page, does he/she automatically become a member/fan?
Second part of the question—how does the number of “likes” help you? Obviously, you want to get a lot of “likes,” but what are the real benefits besides an ego boost?
Thanks again for your help and advice!
—Viktoria R., Entrepreneur
To read more about Ask Shama: How Can I Reach My Facebook Fans?, check out the article on Portfolio.com.
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