Recent Posts

Ask Shama: Should You Invest in a Professional-Looking Email Address?

November 2, 2011 - Posted by Shama Kabani

Gmail or AOL emails are easy to use, but should you use them for business? Our marketing expert Shama Kabani has the answer. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, I am a consultant and love using an AOL email address. I’ve had this for a very long time. It is easy to operate, always seems to know what is spam and what isn’t, and the simplicity helps me stay organized. Yet, many say it makes me appear unprofessional. My work doesn’t require a website, so I do not have a customized… read more

Announcing the Winner of our ioSafe Hard Drive Drawing!

October 31, 2011 - Posted by Shama Kabani

If you visited Marketing Zen or Shama’s Facebook fan pages recently, you may have noticed that we were holding a giveaway! We had over 100 entries, with some great advice and challenges when it comes to business security. Sensitive information and data storage seem to be huge issues across the board, and something that we hope to discuss here a bit more in the future. But the time has come to announce the winner of the ioSafe external hard drive drawing. Our congratulations go out to… Heath Alberts, CEO of Digital Ninjas Media in Rockton, Illinois! He said his biggest business security challenge was “keeping off-site and on-site data synced”. According to his company website, he also has a history of shooting bottle rockets out of his mouth. Luckily for him, this hard drive is disaster proof (although we still don’t recommend shooting fireworks at or near it). Thanks to… read more

Ask Shama: An Alternative to Twitter?

October 26, 2011 - Posted by Shama Kabani

Want to stay connected with your colleagues online, but don’t want the world to see? Our resident marketing expert Shama Kabani has some ideas about alternatives to Twitter. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, We have a real estate company of about 50 people, and the majority are surprisingly tech savvy. I was wondering if there is anything out there that we can use to stay connected online? I know there is always email, but if I have an announcement or read an article, how can I share with the… read more

Ask Shama: How Do I Land a Job in Social Media?

October 25, 2011 - Posted by Shama Kabani

It’s a tough job market, especially in industries like social-media marketing. But the jobs are out there if you take the right steps. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur & tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, I am currently getting a degree in communications and will graduate soon. As I am sure you are well aware, the current economy has not been too kind to new graduates. Most of my friends who have already graduated are still looking for a job, and many have moved back in with their parents. Others are working jobs they don’t really… read more

Ask Shama: How Can I Reach My Facebook Fans?

October 13, 2011 - Posted by Shama Kabani

Now that creators of fan pages cannot message their fans directly, how are you supposed to use Facebook to reach them? Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her site or on video. Dear Shama, I created a Facebook page for my company, and I am about to start promoting it to my friends and clients. I got a message from Facebook saying that, as of the end of September, I would no longer be able to send messages to fans. Instead, the message suggested I post content to my wall or buy Facebook ads. My first question is: How do my… read more

Ask Shama:10 Things Gen Y Can Learn From Steve Jobs

October 10, 2011 - Posted by Shama Kabani

Steve Jobs was a technology and business icon who founded Apple at age 21. At that time, he would have been called a whiz kid—but now this age group of entrepreneurs are called Millennials and are a new demographic. We grew up in a world where Apple was a fruit second and an electronic first. With 18 billion apps already downloaded, Steve Jobs didn’t just pave the way for our generation—he created our entire way of life. Read more at Portfolio.com

Ask Shama: Why is Facebook All Different

September 22, 2011 - Posted by Shama Kabani

Facebook is changing rapidly, so here’s how to wrap your head around the new “list” and “subscribe” and “list” options. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, I consider myself social-media savvy, but I am an early adopter. I joined Facebook when they opened it up to professionals, I snagged an early invite for Google Plus, and I use Twitter. I realize that social media changes fast, but I am stumped by the new changes on Facebook! What are the smart lists I keep hearing about? And what is the new subscribe option? What is going on? Please help me before I decide to quit Facebook altogether! Lisa… read more

Ask Shama: How Can I Make My Video Go Viral?

September 14, 2011 - Posted by Shama Kabani

We know that online video can help with marketing efforts, but what’s the best way to go about it? Marketing pro Shama Kabani has answers with her Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, We know from others how powerful online video can be for visibility and growth. Clearly, YouTube continues to reign large with the talking babies and dancing bears, but can it really help with marketing? I’ve been tasked with integrating online video into our marketing efforts, but have no idea where to start and how can I be sure it will go viral. Is YouTube the best way to go, or should we… read more

Ask Shama: Help, Someone Has My Twitter Name!

September 14, 2011 - Posted by Shama Kabani

What happens if another company got to Twitter before you did with a preferred name? And what should you do if an associate is poaching your contacts on LinkedIn? Marketing pro Shama Kabani has answers with her new Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. How can I acquire an inactive Twitter user name? Dear Shama, Our company just went through a huge re-branding process. Accordingly, we are trying to set up our new social-media profiles. Facebook and LinkedIn were easy enough. But, we are having an issue with Twitter. Someone already has our company name as their user name. I did some further digging and found that… read more

10 Ways to Use Google Plus for Marketing

July 13, 2011 - Posted by Shama Kabani

It was just a matter of time before Google created some real competition for Facebook. My prediction for Google Plus is that the technically more savvy and early adopters will flock to it, while the majority of people will continue with Facebook. However, there is much to be said about an early mover advantage yet! And, since Google rules the search engines, it may well be in your interest to setup a home on Google Plus. Here are 10 ways you can market using Google Plus. Keep in mind that Google Plus profiles do NOT yet exist for brands and businesses. They will add this in time, but for now, you, as an individual, can make the most of it. 1. Setup a solid profile. Your entire Google Plus experience starts with the profile. Just like on Facebook, your profile is key, so spend some time building it correctly. Start… read more

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