Recent Posts

How to Change Your Twitter Header Image

September 18, 2012 - Posted by Amanda Norris

This morning, Twitter rolled out a slew of new updates and features. These changes include new options for customizing the appearance and layout of user profiles, as well as mobile app updates that support these profile changes while adding speed, functionality, and a more user-friendly design.   The profile changes are designed to look great on both the website and on mobile apps, emphasizing shared visual content by prominently displaying the last six images uploaded by a user. However, the biggest change announced earlier today is undoubtedly the ability for users to add a header image to their profile, much like the ones that currently exist for Facebook and Google+. These aesthetic changes may seem minor at first, but for brands – or individuals – seeking to establish a defined, unique identity on social media, the ability to add more eye-catching and identifying visual elements to their profiles can help… read more

The Marketing Zen Group Named to the 2012 Empact100 List

September 11, 2012 - Posted by Amanda Norris

Here at The Marketing Zen Group, we are passionate about what we do. We have a dedicated, hard working team committed to putting our wide range of skills and experience to work for our clients to deliver creative and effective results. Our satisfaction comes from what we are able to accomplish for our clients – and every day we feel immensely honored to have the opportunity to work with all of the talented people who make up The Marketing Zen team. That’s why we are so proud to announce that The Marketing Zen Group and Founder/CEO Shama Kabani have been included on the 2012 Empact100 list. Empact, an organization dedicated to supporting and recognizing young entrepreneurs, presents the Empact100 list, now in its second year. The Empact100 annually recognizes the United States’ “Top 100 Companies Founded by Young Entrepreneurs”. The honor was designed to recognize the hard work, entrepreneurial spirit,… read more

SXSW Panel Picker: Help Marketing Zen Speak At South By Southwest 2013

August 16, 2012 - Posted by Rilee Chastain

SXSW is one of the most innovative, creative tech events of the year. Every single year, there are hundreds upon hundreds of technology and media conferences that are hosted all across the world. These events not only give those in the industry a chance to make important connections with other people in their field, but they also provide a great opportunity to learn about what changes are coming up in the world of social-media services and mobile technology. However, out of each of these conferences all around the world, there is perhaps no event that is more well-known or more significant that the annual South by Southwest (SXSW) festival that takes place during the spring in Austin, Texas. This festival, which originally started as the multimedia portion of the SXSW Film Festival in 1994, has since become host to some of the biggest names in tech. SXSW has even helped… read more

We’re Hiring: Social Media Marketing Intern

February 14, 2012 - Posted by Shama Kabani

Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Are you the mayor of all your friends’ houses on Foursquare? You just might be the person we’re looking for! We’re hiring a social media marketing intern for The Marketing Zen Group. This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. You must be able to work virtually. To be straightforward: this is a challenging position. If you think you’re up for the challenge, keep reading! What you’ll do: Thoroughly research clients’ social media needs and build from that strong strategies, timelines, content calendars, contests, advertising campaigns, etc. Implement the above strategies on a daily basis… read more

Ask Shama: What’s the Secret Sauce to Creating Compelling Content?

February 9, 2012 - Posted by Shama Kabani

How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays engaged. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I may not be very Web savvy, but one thing I’ve learned is that content seems to matter. And, from what you say, it matters in all shapes and sizes (videos, audio, blog posts, etc.). It strikes me as the cornerstone of all online marketing. Here is the million-dollar question: Where do you get the ideas? How can you… read more

Ask Shama: Pondering the Podcast

January 27, 2012 - Posted by Shama Kabani

Audio and video podcasts aren’t ideal when it comes to SEO. But marketing pro Shama Kabani says they’re still great tools to add to your communications arsenal. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I just read your book, The Zen of Social Media Marketing, and I found it incredibly helpful—particularly insightful was your section on video podcasting. I wonder if audio podcasting is as effective in increasing the site’s ranking in Google as video podcasting. Do you have any thoughts? —Emily B., Herndon, Virginia To read more about Ask Shama: Pondering… read more

Ask Shama: Kindle, Nook, or iPad?

January 25, 2012 - Posted by Shama Kabani

Forget about work for a moment. What device should you get if you just want to read a book? Marketing pro Shama Kabani offers her take. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I am a voracious reader, and as my library gets out of control, I am seriously considering an e-reader, but I am not a techie. At first I was trying to decide between the Kindle or the iPad, but my neighbor suggested the Nook. What are the differences, and what do you recommend for an old-school reader like me?… read more

Ask Shama: Branding and Social Media – What’s the Right Combination?

January 17, 2012 - Posted by Shama Kabani

Striking a balance between strong branding and effective social-media marketing can be a delicate proposal. Portfolio.com’s marketing expert Shama Kabani simplifies the task with some old-fashioned human interaction. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I am now in the second decade of my business, and I feel like I need to refresh my brand. Instead of having a company name like Molly’s IT Group, I should change it to Hire Me For IT Services and use this same tag for my Twitter, Facebook, and website. It tells people what I do and sets the tempo. Can… read more

How to Make Your Corporate Blog Less Awful

January 3, 2012 - Posted by Shama Kabani

There are some really, really outstanding examples of corporate blogs out there. Of course, for every example of a really great corporate blog, there’s an equally awful one floating around out there too. Your blog can be a powerful tool for communicating with your target audience, so don’t just blog for the sake of blogging. Here are some dos and don’ts do help you improve your blogging strategy. Don’t: “think corporate” Think of a company. Any company, even your company. Do you want to have a conversation with it? Of course you don’t, because people like to talk to other people. Keep this in mind when you’re blogging, because your blog shouldn’t sound like or actually be a string of press releases. You or your bloggers should craft a unique voice and use it when drafting new blog posts. Show a little personality! Your readers will appreciate it much more… read more

Ask Shama: Is Email Dead?

December 21, 2011 - Posted by Shama Kabani

With Facebook and Twitter gaining favor as marketing tools, it might seem like email isn’t needed. But our marketing expert Shama Kabani explains why email remains vital. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, We have had an ongoing (and sometimes heated) debate in my office for some time now. It revolves around email—specifically, email marketing. As we plan our 2012 marketing budget, I have argued that we should plan and budget for email marketing. However, many in our department disagree with me. They feel that with all this social media, email is overkill. Call me old… read more

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