Recent Posts

We’re Hiring: Social Media Marketing Intern

February 14, 2012 - Posted by Shama Kabani

Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Are you the mayor of all your friends’ houses on Foursquare? You just might be the person we’re looking for! We’re hiring a social media marketing intern for The Marketing Zen Group. This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. You must be able to work virtually. To be straightforward: this is a challenging position. If you think you’re up for the challenge, keep reading! What you’ll do: Thoroughly research clients’ social media needs and build from that strong strategies, timelines, content calendars, contests, advertising campaigns, etc. Implement the above strategies on a daily basis… read more

Ask Shama: What’s the Secret Sauce to Creating Compelling Content?

February 9, 2012 - Posted by Shama Kabani

How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays engaged. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I may not be very Web savvy, but one thing I’ve learned is that content seems to matter. And, from what you say, it matters in all shapes and sizes (videos, audio, blog posts, etc.). It strikes me as the cornerstone of all online marketing. Here is the million-dollar question: Where do you get the ideas? How can you… read more

Ask Shama: Pondering the Podcast

January 27, 2012 - Posted by Shama Kabani

Audio and video podcasts aren’t ideal when it comes to SEO. But marketing pro Shama Kabani says they’re still great tools to add to your communications arsenal. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I just read your book, The Zen of Social Media Marketing, and I found it incredibly helpful—particularly insightful was your section on video podcasting. I wonder if audio podcasting is as effective in increasing the site’s ranking in Google as video podcasting. Do you have any thoughts? —Emily B., Herndon, Virginia To read more about Ask Shama: Pondering… read more

Ask Shama: Kindle, Nook, or iPad?

January 25, 2012 - Posted by Shama Kabani

Forget about work for a moment. What device should you get if you just want to read a book? Marketing pro Shama Kabani offers her take. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I am a voracious reader, and as my library gets out of control, I am seriously considering an e-reader, but I am not a techie. At first I was trying to decide between the Kindle or the iPad, but my neighbor suggested the Nook. What are the differences, and what do you recommend for an old-school reader like me?… read more

Ask Shama: Branding and Social Media – What’s the Right Combination?

January 17, 2012 - Posted by Shama Kabani

Striking a balance between strong branding and effective social-media marketing can be a delicate proposal. Portfolio.com’s marketing expert Shama Kabani simplifies the task with some old-fashioned human interaction. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I am now in the second decade of my business, and I feel like I need to refresh my brand. Instead of having a company name like Molly’s IT Group, I should change it to Hire Me For IT Services and use this same tag for my Twitter, Facebook, and website. It tells people what I do and sets the tempo. Can… read more

How to Make Your Corporate Blog Less Awful

January 3, 2012 - Posted by Shama Kabani

There are some really, really outstanding examples of corporate blogs out there. Of course, for every example of a really great corporate blog, there’s an equally awful one floating around out there too. Your blog can be a powerful tool for communicating with your target audience, so don’t just blog for the sake of blogging. Here are some dos and don’ts do help you improve your blogging strategy. Don’t: “think corporate” Think of a company. Any company, even your company. Do you want to have a conversation with it? Of course you don’t, because people like to talk to other people. Keep this in mind when you’re blogging, because your blog shouldn’t sound like or actually be a string of press releases. You or your bloggers should craft a unique voice and use it when drafting new blog posts. Show a little personality! Your readers will appreciate it much more… read more

Ask Shama: Is Email Dead?

December 21, 2011 - Posted by Shama Kabani

With Facebook and Twitter gaining favor as marketing tools, it might seem like email isn’t needed. But our marketing expert Shama Kabani explains why email remains vital. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, We have had an ongoing (and sometimes heated) debate in my office for some time now. It revolves around email—specifically, email marketing. As we plan our 2012 marketing budget, I have argued that we should plan and budget for email marketing. However, many in our department disagree with me. They feel that with all this social media, email is overkill. Call me old… read more

CEO Shama Kabani on the Cover of Color Magazine

December 15, 2011 - Posted by Shama Kabani

That’s right: our CEO Shama Kabani graces the cover of the December 2011/January 2012 issue of Color Magazine, which highlights topics of interest revolving around professionals of color. In her interview, Shama discusses emigrating from India, being rejected by 18 companies before starting Marketing Zen, and recognizing the importance of Twitter back in 2007. “I was in graduate school in 2007 and I studied organizational communication. This was the time when Twitter was just emerging and social networking was just peaking its head out, not even in its infancy I would say, but I was fascinated by it. I had a graduate advisor who was extremely supportive of my decision to explore social media, which was not the phrase it is today – people didn’t know what that was. In the academic world you’re looking for trends and what’s new. I had a very encouraging graduate advisor and I started… read more

Ask Shama: Do I Need Multiple Twitter Accounts?

November 24, 2011 - Posted by Shama Kabani

If you have more than one business, do you need Twitter accounts to match? Our marketing expert Shama Kabani has the answer. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I’m a serial entrepreneur. I have businesses and websites in a variety of areas that are nonrelated (i.e., gravestones, retirement planning and asset management, online retail coupons, etc). The thing that I’m confused about is Twitter. If I use my personal Twitter account for a few different business, won’t that be confusing to my followers? If one follower knows me as “the gravestone… read more

Ask Shama: How to Market a Nonprofit on Social Media

November 22, 2011 - Posted by Shama Kabani

Does your nonprofit need help boosting its social-media presence? Our resident marketing expert Shama Kabani has some advice. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, My organization is a nonprofit, and we are in the midst of fundraising season. We desperately need help with marketing and raising money. We have a presence on Facebook, LinkedIn, and Twitter, but very few followers. How much time should be spent on these sites? I also read your book and learned that to do well online you have to attract (get people to notice you), convert (get them to take action),… read more

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