Recent Posts

The Top 4 Ways to Have An Effective Twitter Call to Action

June 27, 2013 - Posted by Shama Kabani

Often, it is easier and faster to gain followers on Twitter than it is on any other social media site. In particular, Twitter followers seem to grow much faster than Facebook likes. In fact, some numbers indicate that Twitter followers grow at a 55% faster rate than Facebook likes. While Facebook will remain king of social media for a while, Twitter is rapidly becoming the site to use for companies that want to establish their brands. Companies that want to be known should establish themselves firmly on both sites, though Twitter will likely spread their brand faster, which will help them to accelerate their online networking. So Why Use Twitter? Besides the fact that Twitter followers come rather rapidly, the marketing strategy of any company or small business should require some calls to action. Tweeting is pointless unless you are getting the results that you need from twitter, such as… read more

5 Great Ways To Accelerate Online Networking

June 26, 2013 - Posted by Shama Kabani

Thanks to the development of the internet and social media, the way we meet and network with people and companies has dramatically changed. While face-to-face meetings are still important, most people are able to find out who you are by a simple Google search, Facebook perusal, or LinkedIn profile check. Networking online is drastically different from what networking used to be. Today, meeting someone doesn’t matter as much as your representation of yourself on the internet. That’s why it’s important to follow these five ways to help you network properly in the modern era. Have a determined goal. Setting a networking goal allows you to have a determined number of steps in order to attain that goal. Whether your goal is to meet people at specific companies or within specific industries, you must understand how to connect with your audience in order to market yourself. This will help you establish… read more

Three Steps to Being Desirable for Clients

June 25, 2013 - Posted by Shama Kabani

Everyone wants to portray himself or herself as an expert. In fact, most companies would say that they don’t just want to portray themselves as experts. They also want to be experts. They want clients and prospective clients to think of their company as the go-to company for anything that the client needs or desires. Being that go-to company makes your company extremely desirable for clients and potential clients. Learn all about the three ways to become desirable to clients.   1. Demonstrate Your Knowledge of the Subject One of the best ways to show that you know what you’re doing (and are therefore an expert) is through a newsletter or blog. Successful B2B blog posts help improve your image as an expert, particularly because they make your company well known. You’ll want to make sure that your blog is well known in order to have the full advantage of… read more

7 Tips For Successful B2B Blogs

June 20, 2013 - Posted by Shama Kabani

Blogs are an important part of any online marketing strategy, and getting your blog noticed can be difficult. It can also be hard to make sure that your B2B, or business to business, blog posts are successfully aimed and draw in the correct audience. In fact, successful blog posts can be particularly difficult since sometimes it requires more than content for great content marketing. However, there are some common characteristics that B2B blog posts have that can make your B2B posts successful. Read on to learn these seven tips! 1. Always incorporate media. Too many B2B blogs are focused on getting solid content, so they publish text-only blogs. This is boring, even to other business people. Incorporating photos, graphs, and videos will make your blog much more visually interesting and will increase the chances of having return readers. 2. Post regularly. This does apply to all blog posts. How can… read more

3 Great Tips For Getting Started With Google Analytics

June 19, 2013 - Posted by Shama Kabani

Google Analytics is an extremely important part of tracking visits to your company’s website. Once you’ve set it up, you will be able to use Google Analytics to gain insight  which will help you to improve customer service and increase profitability for your company. Measuring data about your website is part of the future of digital marketing, but it’s also part of the present. If you’re not using Google Analytics, you need to. Google Analytics can be extremely overwhelming to the novice user, however. When you first log in, the amount of data present seems to be almost useless because there’s so much. It is a struggle for beginner users to find the data that they want. Sometimes, searching for the specific piece of data you want seems to be more time-consuming than it should be. In order to cut the clutter and focus on the data that matters to… read more

7 Ways to Make Your Email Marketing Mobile

June 13, 2013 - Posted by Shama Kabani

People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to replying to business emails. If your email marketing isn’t mobile, will that hurt your business? The answer is a resounding yes, particularly since consumers are in control.  Mobile marketing is not going to happen, it is happening now. Your emails need to be mobile-device ready. Do you know how to make your emails easy for the mobile reader? It’s a different approach, but it allows you to make sure your marketing strategy is updated. Below are 7 ways to make your email marketing mobile. 1. Create a mobile version of your email. This is an easier step if you have the right tools. You want to make sure that your regular email has a clear, visible link to the mobile version. If you wanted to save… read more

The Importance of Connecting With Your Audience in Marketing

June 12, 2013 - Posted by Shama Kabani

Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly in order to determine how the target audience reacts to events, items, or situations. The reactions of your target audience will directly relate to business growth. The ability to connect with the target audience separates the great companies from the ones that are just doing okay. Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay connected with your audience. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant. In fact, you might even need to update your marketing strategy to stay relevant. Who is… read more

Five Ways to Get Your Blog Noticed

June 11, 2013 - Posted by Shama Kabani

Often when you first begin a blog, it requires a lot of hard work and quality content to build a regular readership that is consistent and interactive. However, on top of this, you must still promote your blog in order to get a larger number of views. You want to be noticed in order to build traffic and gain followers. Don’t let the fight between SEO and content mess up your ability to get your blog noticed. To get noticed, you have to be willing to try new things, and you can’t ever stop trying new things. Keep up the great content and promote your blog. Read on to learn the seven ways you can get your blog noticed. 1)      Solve a Problem: Make sure that your blog posts solve problems that your reader might be having. This adds value to your reader’s lives and makes them want to check… read more

How to Maintain a Creative Marketing Strategy

May 30, 2013 - Posted by Shama Kabani

As you may know, consumers have come into power in the business world. This means that marketing companies must ensure that these consumers receive what they want, which tend to be fresh ideas and creative solutions, constantly. How are marketing companies supposed to keep up with these consumers when fresh ideas are about as rare as finding diamonds in your yard? In many cases, there are companies that are solely focused on being listed at the top of the search engine results. While we can’t dispute that search engine results matter a lot, there has to be more to your company focus in order to draw people in and make them loyal customers. A lot of the “big brand companies” are big brands because their marketing strategies stay creative and relevant. There are a number of ways for marketing companies to come back to the consumer with creative ideas, but… read more

Since You Probably Won’t be Able to Afford Facebook Video Ads…

May 24, 2013 - Posted by Shama Kabani

We don’t have a lot of details at this point, but we’re anticipating that this summer Facebook will roll out video ads — 15 second ads that reportedly will autoplay and mute by default, allowing users to tune in if they want to, but keep scrolling if they don’t. Facebook’s Client Council which includes major brands like American Express, Unilever, Ford and Coca-Cola are said to be testing the new video ads which will let advertisers choose from one of four demographics to target — women over 30, women under 30, men over 30 and men under 30. How will Facebook Video Ads work? The company has yet to release all the details so there are still many questions about how Facebook video ads will work. We don’t know exactly how far of a reach or distribution advertisers will have. And we don’t know if the ads will only be… read more

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