Recent Posts

Now Hiring: Full-Time Web Content Writer

May 14, 2014 - Posted by Rilee Chastain

The Marketing Zen Group is now hiring a full time content writer to join their team! Do you love to write? Does it make you cringe when you see someone slaughter a sentence using poor grammar? Do you have a knack for research and you’re always wanting to learn more about new subjects?  Did your friends offer to pay you to write their papers in college because it would be a guaranteed A? If you answered yes to these questions and you’re a writer who enjoys deadlines and can write about diverse subjects with ease, keep reading! The Marketing Zen Group is looking for a full time content writer to join our full-service marketing team. Come work alongside our team of amazing content creators that produces regularly outstanding content for some of the biggest companies around! What’s in it for you? You’ll get to work for one of the best… read more

Six Elements of Forming Community

May 14, 2014 - Posted by Deanna Ayres

Today, we are excited to bring you a guest post written by John Jantsch.  This post was drawn from the teachings contained in his latest book, Duct Tape Selling – Think Like a Marketer Sell Like a Superstar. Connecting the dots in an organization’s community requires a deep understanding of how community actually forms in most businesses. It’s not about Facebook pages and catchy slogans. It’s much more subtle and requires that you start thinking about organizational elements that you’ve probably never considered before.  I believe a business forms community through the following six elements. Clarity To understand a company’s purpose and to see how they communicate that to the community—go straight to the community. Locate some customers and employees of the prospect and put them into a simple CRM to track their public social media activity. It’s amazing what you can learn about a company by watching how they… read more

Segmenting Your Audience Online: Are You Doing It Right?

April 23, 2014 - Posted by Deanna Ayres

Targeting content to consumers isn’t something new; marketers have been doing it for years. First you decide who your customers are, segment them based on different characteristics and then tailor the language you use to interact with them to optimize engagement. You might have a customer type that is data driven and will only be persuaded by the facts and figures. On the other hand you might have someone that is an idealist, someone that is more interested in what could be. The big question is: Are you doing it online? Have you taken a step back, looked at the consumers you are creating content for and segmented them based on their online personas? Online consumers have quite a few personas, each sharing content in different ways, for different purposes. This is based on many different factors and will vary based on the sharing platform. One person might share for… read more

The Top 4 Ways to Have An Effective Twitter Call to Action

June 27, 2013 - Posted by Shama Kabani

Often, it is easier and faster to gain followers on Twitter than it is on any other social media site. In particular, Twitter followers seem to grow much faster than Facebook likes. In fact, some numbers indicate that Twitter followers grow at a 55% faster rate than Facebook likes. While Facebook will remain king of social media for a while, Twitter is rapidly becoming the site to use for companies that want to establish their brands. Companies that want to be known should establish themselves firmly on both sites, though Twitter will likely spread their brand faster, which will help them to accelerate their online networking. So Why Use Twitter? Besides the fact that Twitter followers come rather rapidly, the marketing strategy of any company or small business should require some calls to action. Tweeting is pointless unless you are getting the results that you need from twitter, such as… read more

5 Great Ways To Accelerate Online Networking

June 26, 2013 - Posted by Shama Kabani

Thanks to the development of the internet and social media, the way we meet and network with people and companies has dramatically changed. While face-to-face meetings are still important, most people are able to find out who you are by a simple Google search, Facebook perusal, or LinkedIn profile check. Networking online is drastically different from what networking used to be. Today, meeting someone doesn’t matter as much as your representation of yourself on the internet. That’s why it’s important to follow these five ways to help you network properly in the modern era. Have a determined goal. Setting a networking goal allows you to have a determined number of steps in order to attain that goal. Whether your goal is to meet people at specific companies or within specific industries, you must understand how to connect with your audience in order to market yourself. This will help you establish… read more

Three Steps to Being Desirable for Clients

June 25, 2013 - Posted by Shama Kabani

Everyone wants to portray himself or herself as an expert. In fact, most companies would say that they don’t just want to portray themselves as experts. They also want to be experts. They want clients and prospective clients to think of their company as the go-to company for anything that the client needs or desires. Being that go-to company makes your company extremely desirable for clients and potential clients. Learn all about the three ways to become desirable to clients.   1. Demonstrate Your Knowledge of the Subject One of the best ways to show that you know what you’re doing (and are therefore an expert) is through a newsletter or blog. Successful B2B blog posts help improve your image as an expert, particularly because they make your company well known. You’ll want to make sure that your blog is well known in order to have the full advantage of… read more

7 Tips For Successful B2B Blogs

June 20, 2013 - Posted by Shama Kabani

Blogs are an important part of any online marketing strategy, and getting your blog noticed can be difficult. It can also be hard to make sure that your B2B, or business to business, blog posts are successfully aimed and draw in the correct audience. In fact, successful blog posts can be particularly difficult since sometimes it requires more than content for great content marketing. However, there are some common characteristics that B2B blog posts have that can make your B2B posts successful. Read on to learn these seven tips! 1. Always incorporate media. Too many B2B blogs are focused on getting solid content, so they publish text-only blogs. This is boring, even to other business people. Incorporating photos, graphs, and videos will make your blog much more visually interesting and will increase the chances of having return readers. 2. Post regularly. This does apply to all blog posts. How can… read more

3 Great Tips For Getting Started With Google Analytics

June 19, 2013 - Posted by Shama Kabani

Google Analytics is an extremely important part of tracking visits to your company’s website. Once you’ve set it up, you will be able to use Google Analytics to gain insight  which will help you to improve customer service and increase profitability for your company. Measuring data about your website is part of the future of digital marketing, but it’s also part of the present. If you’re not using Google Analytics, you need to. Google Analytics can be extremely overwhelming to the novice user, however. When you first log in, the amount of data present seems to be almost useless because there’s so much. It is a struggle for beginner users to find the data that they want. Sometimes, searching for the specific piece of data you want seems to be more time-consuming than it should be. In order to cut the clutter and focus on the data that matters to… read more

7 Ways to Make Your Email Marketing Mobile

June 13, 2013 - Posted by Shama Kabani

People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to replying to business emails. If your email marketing isn’t mobile, will that hurt your business? The answer is a resounding yes, particularly since consumers are in control.  Mobile marketing is not going to happen, it is happening now. Your emails need to be mobile-device ready. Do you know how to make your emails easy for the mobile reader? It’s a different approach, but it allows you to make sure your marketing strategy is updated. Below are 7 ways to make your email marketing mobile. 1. Create a mobile version of your email. This is an easier step if you have the right tools. You want to make sure that your regular email has a clear, visible link to the mobile version. If you wanted to save… read more

The Importance of Connecting With Your Audience in Marketing

June 12, 2013 - Posted by Shama Kabani

Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly in order to determine how the target audience reacts to events, items, or situations. The reactions of your target audience will directly relate to business growth. The ability to connect with the target audience separates the great companies from the ones that are just doing okay. Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay connected with your audience. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant. In fact, you might even need to update your marketing strategy to stay relevant. Who is… read more

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