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We’re Hiring: Social Media Marketing Intern

February 14, 2012 - Posted by Amy Rose Brown

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Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Are you the mayor of all your friends’ houses on Foursquare? You just might be the person we’re looking for!

We’re hiring a social media marketing intern for The Marketing Zen Group. This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. You must be able to work virtually.

To be straightforward: this is a challenging position. If you think you’re up for the challenge, keep reading!

What you’ll do:

Thoroughly research clients’ social media needs and build from that strong strategies, timelines, content calendars, contests, advertising campaigns, etc.
Implement the above strategies on a daily basis for a number of different clients
Acquire new connections and followers
Engage and retain existing fans and followers
Build brand equity via social media channels
Construct a listening framework. The best listeners make the best conversationalists.
Monitor customer engagement and identify new ways to activate participation and feedback
Monitor negative online sentiment/respond to negative comments
Measure the impact using various metrics (e.g., online conversations, tonal sentiment, viral impact, search visibility, views, reach, engagement, fans/followers/subscribers etc.)
Reach out to and build relationships with (top) bloggers and local community groups
Monitor and comment on trends in social media
Serve as social media consultant to clients
Monitor competitors and industry trends and be aware of changes and developments

Positional Requirements:

MUST BE BASED IN THE USA (no international applicants please)
Bachelors degree (pending – ok) in marketing, communications, journalism or related field
Exceptional writing skills, organizational skills, and ability to manage several tasks at once
High level of proficiency working with popular social media platforms and apps such as Facebook, Twitter, LinkedIn, Flickr, YouTube, WordPress, HootSuite, Social Mention, etc. (Shortstack and other third-party platforms a plus)
Understanding of the breadth of tools and methods at his/her disposal to set goals and measure success in the social media space
Strong ability to forge lasting relationships across a variety of media platforms, and represent brands in their respective online voices
Proven track record of developed and managed marketing programs
Experience with one or more social advertising platforms (Facebook, LinkedIn, Twitter, etc.)
Strong understanding of digital marketing performance metrics beyond social media
Familiarity with social media news sources and continuing education
Ability to cite examples of companies with successful social media programs and companies with ineffective social media programs
Experience managing projects and working across large, complex organizations
Highly organized, detail oriented and enthusiastic
A creative mind with the ability to think outside of the box when coming up with campaign ideas and new ways of social engagement.

How to apply

Send us a resume and cover letter as one document to info@marketingzen.com. The cover letter should address your specific interest in this position, as well as outline your skills relevant to the social media marketing intern position.

Ask Shama: What’s the Secret Sauce to Creating Compelling Content?

February 9, 2012 - Posted by Shama

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Image: Minerva Studio/Shutterstock

How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays engaged.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video.

Dear Shama,

I may not be very Web savvy, but one thing I’ve learned is that content seems to matter. And, from what you say, it matters in all shapes and sizes (videos, audio, blog posts, etc.). It strikes me as the cornerstone of all online marketing. Here is the million-dollar question: Where do you get the ideas? How can you constantly create content that works? What’s the secret sauce?

—Kip E., Asheville, North Carolina

To read more about Ask Shama: What’s the Secret Sauce to Creating Compelling Content?, check out the article on Portfolio.com.

Ask Shama: Pondering the Podcast

January 27, 2012 - Posted by Shama

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Image: caliber_3D/Shutterstock

Audio and video podcasts aren’t ideal when it comes to SEO. But marketing pro Shama Kabani says they’re still great tools to add to your communications arsenal.

Dear Shama,

I just read your book, The Zen of Social Media Marketing, and I found it incredibly helpful—particularly insightful was your section on video podcasting. I wonder if audio podcasting is as effective in increasing the site’s ranking in Google as video podcasting. Do you have any thoughts?

—Emily B., Herndon, Virginia

To read more about Ask Shama: Pondering the Podcast, check out the article on Portfolio.com.