January 27, 2012 - Posted by Shama
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Audio and video podcasts aren’t ideal when it comes to SEO. But marketing pro Shama Kabani says they’re still great tools to add to your communications arsenal.
Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video.
Dear Shama,
I just read your book, The Zen of Social Media Marketing, and I found it incredibly helpful—particularly insightful was your section on video podcasting. I wonder if audio podcasting is as effective in increasing the site’s ranking in Google as video podcasting. Do you have any thoughts?
—Emily B., Herndon, Virginia
To read more about Ask Shama: Pondering the Podcast, check out the article on Portfolio.com.
January 25, 2012 - Posted by Shama
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Forget about work for a moment. What device should you get if you just want to read a book? Marketing pro Shama Kabani offers her take.
Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video.
Dear Shama,
I am a voracious reader, and as my library gets out of control, I am seriously considering an e-reader, but I am not a techie. At first I was trying to decide between the Kindle or the iPad, but my neighbor suggested the Nook. What are the differences, and what do you recommend for an old-school reader like me?
—Jake L, Vancouver
To read more about Ask Shama: Kindle, Nook, or iPad?, check out the article on Portfolio.com.
January 17, 2012 - Posted by Shama
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Striking a balance between strong branding and effective social-media marketing can be a delicate proposal. Portfolio.com’s marketing expert Shama Kabani simplifies the task with some old-fashioned human interaction.
Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video.
Dear Shama,
I am now in the second decade of my business, and I feel like I need to refresh my brand. Instead of having a company name like Molly’s IT Group, I should change it to Hire Me For IT Services and use this same tag for my Twitter, Facebook, and website. It tells people what I do and sets the tempo. Can you provide guidance on how effective this new branding will be in social media and overall business marketing?
—Madeline, Washington, DC
To read more about Ask Shama: Branding and Social Media – What’s the Right Combination?, check out the article on Portfolio.com.
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