Recent Posts

Happy Birthday Twitter! Looking Back At Our Employees’ First Tweets

March 21, 2014 - Posted by Rilee Chastain

In honor of Twitter’s 8th birthday today, March 21st, 2014, the popular social media company is getting just a little bit nostalgic. While Twitter itself may spending it’s birthday looking back at all of the amazing changes and growth that has occurred within their company over the last few years, they are also inviting Twitter users to get in on the fun by looking back on their own past and revisiting their first Tweets. With more than 500 million Tweets now being sent each and every day by nearly 240 million active Twitter users, it’s fun to take a look back and see the personal Tweets that kicked off our own Twitter journeys. (Hopefully they’re not TOO embarrassing!) To jump in on the Twitter fun, and in honor of Twitter’s 8th birthday, today we are looking back at our own employees’ first Tweets at The Marketing Zen Group: Shama Kabani, CEO… read more

21 Common Questions About Social Media Marketing Answered

February 27, 2014 - Posted by Angela von Weber-Hahnsberg

  Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. 2. What are the benefits of social media marketing… read more

Why Your Content Isn’t Good Enough

January 29, 2014 - Posted by Angela von Weber-Hahnsberg

We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all that, we’re here to tell you. Your content still isn’t good enough. Why’s that, you may ask? Well, let’s take a step back for a moment. What’s the purpose of content? Of course, everyone knows the answer to that, right?… read more

17 Ways To Integrate Email Marketing With Social Media Marketing

December 20, 2013 - Posted by Angela von Weber-Hahnsberg

On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other medium, and studies have proven that email is a powerful method of driving sales. Social media marketing, by itself, is one of the very best ways for your brand to connect with an online audience – by creating communities, nurturing relationships, and building a strong network of brand ambassadors who will provide online word-of-mouth advertising for your business. Can you imagine the marketing power you’d be harnessing by integrating the two? But integration doesn’t mean simply using both email and social media in your marketing strategy. True integration means synching the two marketing channels as closely as possible, using each to link to the other, and creating a seamless experience for customers that provides all… read more

23 Ways To Use Hashtags in Your Social Media Marketing Strategy

December 6, 2013 - Posted by Angela von Weber-Hahnsberg

Hashtags are one of those things that just about everyone has a strong opinion about, whether positive or negative. There are people who fill each and every post with so many hashtags that their messages are barely recognizable as English. Others eschew hashtags completely, deploring their use. And then there are the Jimmy Fallons and Justin Timberlakes of the hashtag world, who laugh about their love-hate relationship with them. But hashtags can definitely serve a purpose in any social media marketing strategy. The trick is knowing when and how to use them.  Use them too much, and you risk looking spammy. But not using them at all means you’re missing out on marketing opportunities galore. The key is balance and moderation. In order to demonstrate the wide variety of ways in which you can take advantage of hashtags to promote your business online, we’ve put together a list of 23… read more

Adding Vine Video Sharing To Your Twitter Marketing Strategy

November 14, 2013 - Posted by Angela von Weber-Hahnsberg

Looking for a way to add some pizzazz to your Twitter marketing strategy? Want to delight your followers with a fun and unique way of conveying your message? Thinking of using the Vine video sharing app to spice things up a bit? Stop. Stop right there, and don’t even think about recording your six seconds worth of marketing genius… …until after you’ve read our tips on how to do it right! You see, there’s a wrong way and a right way to go about using the Vine app to add some razzle-dazzle to your Twitter marketing strategy. Do it right, and you’ll be giving your company’s coolness factor a definite boost. Do it wrong, and you’ll just look kinda dumb. We’ve put together a few tips on how to do it right, so that you can take advantage of all that Vine has to offer, without risking your cool. 1…. read more

How to Get People to Follow You on Twitter in 5 Simple Ways

September 11, 2013 - Posted by Angela von Weber-Hahnsberg

It’s the eternal question, isn’t it? You may have great content to share, funny memes to post, witty comments to make – but if you don’t have any followers, none of it matters. If no one sees it, none of it will help your business grow. So how do you get those coveted Twitter followers? First of all, relax a little. Yes, having a good-sized group of followers is important. Numbers do matter on Twitter, because the more followers you have, the more people you reach. But you also want to make sure that they are quality followers. It’s better to have hundreds of followers you’ve actually connected with at some point, than to have thousands you’ve never interacted with – and probably never will. So how do you get those quality followers? Here’s your guide to attracting a big crowd on Twitter: 1. Don’t be boring. Here’s a secret:… read more

How Businesses Can Now Generate Direct Leads Via Twitter

September 5, 2013 - Posted by Rilee Chastain

New Twitter lead generation feature means big things for businesses online. Generating leads has always been one of the single most important aspects of traditional marketing. Therefore, when small businesses began creating a marketing presence online, it only became natural to move these same lead generating tactics online as well to try and gather more information about their online audience. In fact, recent data collected by Infusionsoft found that over 60% of the site’s customers use social media channels like Twitter in order to generate quality leads for their company. However, moving traditional lead generation tactics online hasn’t exactly been the easiest task, especially when seeking out high quality leads and initiating follow up―until now. This week Twitter introduced new online Lead Generation Cards as a way for businesses to generate leads directly within a tweet. While Twitter Cards for promoted tweets have been a great way for followers to… read more

Your Ultimate Guide to B2B Internet Marketing Part 1: The Top 3 Social Media Sites for B2B Marketing

August 30, 2013 - Posted by Angela von Weber-Hahnsberg

Welcome to our five part series on B2B internet marketing! Over the course of our next five blog posts, we’ll be discussing how you can promote your business to other businesses via the five channels of online marketing: social media, digital public relations, content, search engine optimization, and email marketing. Today we’ll be beginning with…(Drum roll, please!)… social media marketing! At first glance, it can seem counterintuitive to use social media as a platform for B2B marketing. People hang out on Facebook and Pinterest for fun, not to look for solutions to their business problems. But while that’s usually true, most social media channels do have a very robust business side – you just have to know how to take advantage of it! The following platforms are your best bets for social media B2B marketing: 1. Google+: Here’s the thing. People buy from people, whether we’re talking B2B or B2C…. read more

5 Strategies for Rocking Social Media at a Live Event

July 31, 2013 - Posted by Angela von Weber-Hahnsberg

So you’re at a conference, gaining wisdom from the pros in your industry. Or maybe you’re one of those pros yourself, sharing your years of experience, or your new and innovative ideas, in speeches and discussions. Either way, customers will be impressed to learn of your dedication to your industry, your commitment to continued learning, and, in the case of presenters, your status as an expert in your field. What’s the best way to spread the word about your presence there, and keep all your fans in the loop about what’s going on? Social media, of course! Posting live updates from the floor can bring some of the excitement and enthusiasm of the event to your followers, letting them feel almost like they’re there, taking part in the conference themselves. And anything that boosts your customers’ excitement about your industry can only be a good thing when it comes to… read more

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