Recent Posts

21 Common Questions About Social Media Marketing Answered

February 27, 2014 - Posted by Angela von Weber-Hahnsberg

  Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. 2. What are the benefits of social media marketing… read more

Why Your Content Isn’t Good Enough

January 29, 2014 - Posted by Angela von Weber-Hahnsberg

We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all that, we’re here to tell you. Your content still isn’t good enough. Why’s that, you may ask? Well, let’s take a step back for a moment. What’s the purpose of content? Of course, everyone knows the answer to that, right?… read more

7 Ways to Make Your LinkedIn Profile Stand Out

October 11, 2013 - Posted by Angela von Weber-Hahnsberg

So you want to make use of your LinkedIn profile as a part of your company’s overall social media marketing strategy. That’s great! Giving potential clients a glimpse at the real people behind the business helps them to feel a more personal connection with your company. But if all you do is fill out your LinkedIn profile like a bare-bones, text-only, generic online resume, it won’t have the effect you’re looking for. To make full use of this social media channel for marketing purposes, you need to stand out from the crowd, and make your profile something special – or it can actually have the opposite effect, and seem almost de-humanizing! To make sure your LinkedIn profile serves the purpose you intend, here are 7 ways you can stand out from the crowd. 1. Rock your headline. You know that little “professional headline” that shows up right beneath your name?… read more

Your Ultimate Guide to B2B Internet Marketing Part 1: The Top 3 Social Media Sites for B2B Marketing

August 30, 2013 - Posted by Angela von Weber-Hahnsberg

Welcome to our five part series on B2B internet marketing! Over the course of our next five blog posts, we’ll be discussing how you can promote your business to other businesses via the five channels of online marketing: social media, digital public relations, content, search engine optimization, and email marketing. Today we’ll be beginning with…(Drum roll, please!)… social media marketing! At first glance, it can seem counterintuitive to use social media as a platform for B2B marketing. People hang out on Facebook and Pinterest for fun, not to look for solutions to their business problems. But while that’s usually true, most social media channels do have a very robust business side – you just have to know how to take advantage of it! The following platforms are your best bets for social media B2B marketing: 1. Google+: Here’s the thing. People buy from people, whether we’re talking B2B or B2C…. read more

Pink is the New Black, and LinkedIn’s Sponsored Updates are the New Facebook Ads

August 14, 2013 - Posted by Angela von Weber-Hahnsberg

You know how LinkedIn has always been totally awesome for networking? For reaching out to others in your industry, giving and receiving advice, and putting your best foot forward in your profile? Well, now it’s just as awesome for targeted advertising. Seriously. And in some marketing situations, it may even be more awesome than using Facebook ads. Here’s the thing. When people get on Facebook, they’re there for fun. They want to catch up with their friends, upload a few pictures, have a few laughs. They’ll interact with business pages if the posts there strike them as interesting or funny, or if there’s a really good deal on offer. And they’ll click on those targeted ads if they really resonate with them. But that’s not the primary reason they’re on Facebook. When people log on to LinkedIn, however, it’s all about business. They are there as businesspeople, interacting with other… read more

6 Ways To Gain Credibility as an Industry Thought Leader

July 26, 2013 - Posted by Angela von Weber-Hahnsberg

Let’s say you’re looking for a real estate agent to help you sell your house. You find one agent’s website with all the standard stuff – a generic welcome, a bio page, listings… But then you discover a realtor webpage that’s obviously different. It grabs you from the very first page with important information that’s extremely useful for someone looking to sell their house. Free downloads are available, with tips on how best to stage your home when potential buyers come calling. There’s a daily blog discussing the real estate market in depth, and how you can take advantage of – or work around – current trends. Later that day, as you’re browsing through some real estate groups on LinkedIn, you see that same realtor taking part in discussions, and answering people’s questions – not in a sales-y way, but just to help them out, no strings attached.   Which… read more

5 Tips for Using YouTube Analytics to Get the Biggest Bang Out of Your Marketing Video

July 24, 2013 - Posted by Angela von Weber-Hahnsberg

So you made a YouTube video as part of your online marketing strategy. And it’s perfect! It’s a well thought-out, professionally-produced piece that does everything it’s supposed to – drive traffic to your site, increase sales, position you as an expert… Or does it? How can you tell if your video really is having the impact you intend? Once you get that video posted, and you’ve shared it with the world, you’d think that you’d be done, right? That you could just sit back and wait for the kudos to roll in. Well, not so fast, there, buddy! You’ve only completed step one. Step two is to track your video’s performance, so that you can use that information to tweak your current video, or to improve on it by making a new one. So how do you track your video’s results? And what do you do with that information once… read more

6 Signs That You May Not Have A Digital Marketing Strategy

July 22, 2013 - Posted by Rilee Chastain

Is your company “doing without thinking,” or do you actually have a strategy? Many different businesses have their own internal strategies and initiatives set in place in order to support their company goals year to year. Some companies like to focus the majority of their efforts on improving their internal team, while others put their main focus on their products and services. These are the building blocks that help your company be successful and thrive as a business, whether you are selling products to consumers or providing helpful services to other thriving businesses. In addition to internal strategies, many business, both large and small, also have marketing strategies set in place in order to brand their company and connect further with their audience. Unfortunately, often times these strategies are not completely thought out and are set in place without ever thinking of long term goals or results. This kind of “doing… read more

Downton Abbey Meets LinkedIn: 10 Etiquette Tips for Networking and Teatime

July 17, 2013 - Posted by Angela von Weber-Hahnsberg

Oh, don’t you wish you could step back in time and live in the world of Downton Abbey, just for a little while? The sumptuous clothes, the breath-taking estates, the elegant dinners… It’s all so different from our approach to life today. But not everything from Edwardian England has completely disappeared. We still enjoy a lovely cup of tea now and again, and it’s still important to mind your manners. The situations we use those good manners for may have changed, but the rules themselves have basically stayed the same. For example, teatime etiquette can easily be applied to online marketing etiquette. Don’t believe us? Just take a look at this guide to minding your manners on LinkedIn: 1. Mind your P’s and Q’s. (Or in this case, your I’s.) Sometimes good manners lie in the little things – like proper capitalization and punctuation. Anything worth doing is worth doing… read more

The Importance of Connecting With Your Audience in Marketing

June 12, 2013 - Posted by Shama Kabani

Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly in order to determine how the target audience reacts to events, items, or situations. The reactions of your target audience will directly relate to business growth. The ability to connect with the target audience separates the great companies from the ones that are just doing okay. Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay connected with your audience. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant. In fact, you might even need to update your marketing strategy to stay relevant. Who is… read more

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