Facebook Rolls Out New, Improved Page Insights
December 30, 2011 - Posted by Shama Kabani
If you’re the administrator of a Facebook page, you may have noticed that your Insights and People Talking About This tabs have disappeared. If you haven’t noticed, go check. Are you back yet? Are your Insights gone? Don’t freak out just yet! Facebook has introduced a new, updated version of Page Insights. Read on to learn what’s new and different. Better engagement measurements The old version of Insights had limited engagement information to give page owners, and really only offered data about likes, comments, and interaction rates. The new Insights presents three new types of engagement statistics to help page owners interpret how far their content is traveling. 1. People Talking About This This is a measure of people who have liked, commented on, or shared a post from your page. It also includes people who have tagged your page in a status or photo, responded to an event, or… read more
Tips for Minimizing Facebook Timeline Embarrassment
December 20, 2011 - Posted by Amy Rose Brown
There’s been buzz about the Facebook Timeline profile since September, but it was only available to developers until last week. The Timeline shows a detailed overview of everything you’ve ever done on Facebook. Depending on how you’ve previously used Facebook, this concept falls somewhere on a spectrum between “awesome” and “terrifying”. Now that the major redesign is available to all Facebook users, we’ve compiled some basic information to help make your transition easier – and to keep you from accidentally embarrassing yourself. 1. How to fill in your Timeline You’ll notice that along with updating your status, adding a photo, or checking into a place, there’s a new menu option: adding a life event. You can add life events to fill in the gaps on your Timeline, if you wish. These life events are divided into five categories. Under these five categories, you’ll see some familiar options: new relationships, work,… read more
Are You Reading All of Your Facebook Messages?
December 9, 2011 - Posted by Shama Kabani
Probably not. Last year, Facebook switched to the “Social Inbox” so they could sort your messages and let you only see the important ones. Great idea (in theory)! Unless you’re this reporter from Slate, who missed a string of messages about her missing laptop that a man recovered from a New York City taxi. “It’s not that those other messages aren’t important, but one of them is more meaningful,” writes one of the software engineers at Facebook on the site’s official blog about the Social Inbox’s November 2010 launch. “With new Messages, your Inbox will only contain messages from your friends and their friends. All other messages will go into an Other folder where you can look at them separately.” This means all your messages from your Facebook friends, including instant messages, emails, and texts sent through Facebook will appear in your regular “Social Inbox” and you won’t miss them… read more
How To: Improve Your Facebook Ad Strategy
December 7, 2011 - Posted by Shama Kabani
Facebook Ads got you down? Frazzled? Some other negative adjective that you don’t want to be? Fret no more. Split testing The best method for streamlining your Facebook ads and achieving maximum effectiveness is split testing. If you’re a beginner, and maybe even if you’re not, this can sound daunting. A split test? Do I have to have lots of technical knowledge and run a bunch of numbers to do this? Nope. The minimum resources needed for split testing are two similar Facebook Ads with small differences. You can run the same copy with a different image, or try the exact same ad on two different groups of people – the most obvious division being men and women. Try split testing with a larger groups: for example, test the same ad on both genders in multiple age ranges and with two different specific interests. Run these ads for a day… read more
Why you must start with a WELL-ENGAGING, WELL-CONVERTING WEBSITE – Part 1 of 2
April 26, 2011 - Posted by Stephanie Cross
So many times, we have clients who want to jump into social media, which is great because social media marketing definitely works. BUT…there are a few components you have to have in place before diving in head first. The very FIRST PRIORITY and MOST IMPORTANT TOOL in your toolbox when marketing online is your website. Just “having” a website is not good enough. You must have a well-engaging, well-converting website. You have to remember that when it all boils down to it, one of the main reasons we market on various online networks is to DRIVE TRAFFIC TO OUR WEBSITE. So it is imperative that when people get there, that the site engages them to convert in some form or fashion. We don’t want all of our efforts in driving people to our website to result in them just hitting the back button. What good does that do? Let’s first… read more
The Changing Face of Facebook Marketing – 5 Things you MUST Know
June 26, 2010 - Posted by Shama Kabani
It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight. With almost 500 million users, it is truly turning into the ultimate powerhouse. Mark Zuckerberg, founder of Facebook, has even revealed plans for Facebook to hit 1 billion users by targeting countries where Facebook isn’t yet as infiltrated – countries such as Korea, Russia, and Vietnam. With more users, more features, comes greater opportunity to leverage Facebook for marketing purposes. Here are the top five things you need to know about Facebook marketing. 1) Facebook Fan Page Admin Rule – Previously, if you created a Fan Page using your profile (you have to have a profile to create a page), you were the default Admin – forever. You could add more administrators, but you couldn’t disconnect the page from your profile. Now, it doesn’t matter who creates the page. You… read more