Recent Posts

30 Facebook Posts That Drive Engagement

November 8, 2013 - Posted by Angela von Weber-Hahnsberg

It’s a problem that just about every business with a Facebook fan page faces at one point or another – what to post to get people to engage. Remember, social media marketing is not supposed to be a one-way street. The purpose of having a Facebook page is to have conversations with your fans, and to share content that they in turn share with their friends – in general terms, to interact with fans and, through them, engage with the wider Facebook community. But how do you get that interaction and engagement started? What’s the magical formula for an update that people will share or like or comment on? To help you prevent Facebook writer’s block, and ensure that your fan page is just hopping with activity, we’ve put together a list of 30 different types of Facebook posts that will get people engaging with your content. 1. Throw ‘em… read more

7 Tips for Making Your Company’s Facebook Page Stand Out

October 18, 2013 - Posted by Angela von Weber-Hahnsberg

You spend a lot of time and money making sure that your company’s website is just right, don’t you? The design, the logo, the content…  Everything about it needs to project the spirit of your business, so you want to make sure you get it exactly right. But when it comes to this careful customization of online assets, many businesses stop there. When they set up their social media profiles and pages, they spend much less time and effort on making them something special, as well. They’ll set them up with a picture or two initially, and then post every once in a while. But their social media accounts don’t reflect their companies nearly as well as they could, because of that lack of care and customization. So how can you make sure that your social media pages continue the branding efforts you’ve begun on your website? By crafting them… read more

Pink is the New Black, and LinkedIn’s Sponsored Updates are the New Facebook Ads

August 14, 2013 - Posted by Angela von Weber-Hahnsberg

You know how LinkedIn has always been totally awesome for networking? For reaching out to others in your industry, giving and receiving advice, and putting your best foot forward in your profile? Well, now it’s just as awesome for targeted advertising. Seriously. And in some marketing situations, it may even be more awesome than using Facebook ads. Here’s the thing. When people get on Facebook, they’re there for fun. They want to catch up with their friends, upload a few pictures, have a few laughs. They’ll interact with business pages if the posts there strike them as interesting or funny, or if there’s a really good deal on offer. And they’ll click on those targeted ads if they really resonate with them. But that’s not the primary reason they’re on Facebook. When people log on to LinkedIn, however, it’s all about business. They are there as businesspeople, interacting with other… read more

EdgeRank is Dead! Long Live EdgeRank! Changes at Facebook

August 13, 2013 - Posted by Angela von Weber-Hahnsberg

When the king or queen of England dies, the official announcement is made in a way that reassures people of the continuity of the monarchy: “The king is dead! Long live the king!” In other words, “Don’t worry, guys, the old king is dead, but his successor is already in charge – everything’s gonna be okay.” We think a similar announcement should have been made regarding the recent algorithm changes at Facebook. Yes, EdgeRank as we knew it is dead. But don’t panic – the monarchy will go on. EdgeRank’s successor is different and more complex, but not drastically so. The main factors for its News Feed rankings are still the same: Affinity, Weight, and Time Decay. What’s different? The addition of the Story Bumping Signal and the Last Actor Signal. Officially, this new algorithm doesn’t even have a name yet – sort of like little Prince George in the… read more

5 Strategies for Rocking Social Media at a Live Event

July 31, 2013 - Posted by Angela von Weber-Hahnsberg

So you’re at a conference, gaining wisdom from the pros in your industry. Or maybe you’re one of those pros yourself, sharing your years of experience, or your new and innovative ideas, in speeches and discussions. Either way, customers will be impressed to learn of your dedication to your industry, your commitment to continued learning, and, in the case of presenters, your status as an expert in your field. What’s the best way to spread the word about your presence there, and keep all your fans in the loop about what’s going on? Social media, of course! Posting live updates from the floor can bring some of the excitement and enthusiasm of the event to your followers, letting them feel almost like they’re there, taking part in the conference themselves. And anything that boosts your customers’ excitement about your industry can only be a good thing when it comes to… read more

It’s a Boy! 5 Tips for Newsjacking the Royal Birth

July 23, 2013 - Posted by Angela von Weber-Hahnsberg

Feel a strange urge to flavor your speech with a British accent today, guvnah? Any plans for fish and chips for dinner tonight? Or how about a pint of ale at your local British pub? Everyone here in America, and of course, over in England as well, seems to be excited about the arrival of Will and Kate’s firstborn. Regular TV shows are being preempted by special reports on the royal family, royal baby-related souvenirs are flying off the shelves…and businesses of all stripes are taking advantage of the hoopla in their social media marketing. What they’re doing is called newsjacking. Whether it’s Oreo proclaiming “Long Live the Crème” on Twitter, or Pampers releasing a YouTube video protesting that every baby is a prince or princess, they’re all taking a current news event and adding their own unique spin to it. Newsjacking can be an extremely effective way to bring… read more

6 Signs That You May Not Have A Digital Marketing Strategy

July 22, 2013 - Posted by Rilee Chastain

Is your company “doing without thinking,” or do you actually have a strategy? Many different businesses have their own internal strategies and initiatives set in place in order to support their company goals year to year. Some companies like to focus the majority of their efforts on improving their internal team, while others put their main focus on their products and services. These are the building blocks that help your company be successful and thrive as a business, whether you are selling products to consumers or providing helpful services to other thriving businesses. In addition to internal strategies, many business, both large and small, also have marketing strategies set in place in order to brand their company and connect further with their audience. Unfortunately, often times these strategies are not completely thought out and are set in place without ever thinking of long term goals or results. This kind of “doing… read more

How To Make Your Online Marketing Campaign Explode Like a Red Hot YA Fiction Series (We’re Looking at You, Twilight!)

July 19, 2013 - Posted by Angela von Weber-Hahnsberg

Okay, guys, admit it. Here you are, an adult – a grown-up, fully immersed in the world of reality and responsibility. You read every publication related to your industry. You read all the latest business books to keep yourself motivated and inspired. And yet, you also, somehow, find time to read that new young adult fiction novel that’s flying off the shelves. And all its sequels. And all the other books that author has ever written. There’s nothing wrong with indulging your inner kid. In fact, young adult fiction offers some pretty intense storylines, breathtaking enough to get anyone hooked. Twilight, anyone? And what about Harry Potter? Or maybe even The Lightning Thief? Well, that same magic is what we want to harness in our online marketing campaigns. Not necessarily the whole vampire/wizard/Greek god type of magic, but the magic that hooks us from that first sentence, and then keeps… read more

Downton Abbey Meets LinkedIn: 10 Etiquette Tips for Networking and Teatime

July 17, 2013 - Posted by Angela von Weber-Hahnsberg

Oh, don’t you wish you could step back in time and live in the world of Downton Abbey, just for a little while? The sumptuous clothes, the breath-taking estates, the elegant dinners… It’s all so different from our approach to life today. But not everything from Edwardian England has completely disappeared. We still enjoy a lovely cup of tea now and again, and it’s still important to mind your manners. The situations we use those good manners for may have changed, but the rules themselves have basically stayed the same. For example, teatime etiquette can easily be applied to online marketing etiquette. Don’t believe us? Just take a look at this guide to minding your manners on LinkedIn: 1. Mind your P’s and Q’s. (Or in this case, your I’s.) Sometimes good manners lie in the little things – like proper capitalization and punctuation. Anything worth doing is worth doing… read more

Don’t Take Advantage of Sick Babies and Lonely Puppies to Grow Your Business

July 16, 2013 - Posted by Angela von Weber-Hahnsberg

Made you click! With a title like that, you’re probably thinking, “Yikes! Is Marketing Zen really saying that companies shouldn’t help worthy charities?” Well, don’t worry – nothing could be further from the truth. The key phrase in the title is “take advantage.” As in, don’t use them. Help them, by all means. But only if you really mean it. Here’s what we’re talking about. Have you ever seen an online cause marketing campaign that just seemed a little…off…to you? Sort of random, or maybe even opportunistic? A company whose website states that for every super-expensive product you buy, they’ll donate “a percentage” to some unnamed charity? Or companies who plaster pink ribbons everywhere, but sell products that can actually cause cancer? Yeah. Those are the guys using babies and puppies for personal gain. They don’t really seem to care about the charity they mention– it’s all just a marketing… read more

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