Recent Posts

21 Common Questions About Social Media Marketing Answered

February 27, 2014 - Posted by Angela von Weber-Hahnsberg

Updated:  June 2014 Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since there is a good chance your competitors are there winning the hearts of your audience. 2. What are the benefits of social media marketing for my company? Whether your… read more

Facebook Marketing Gold: New Call-to-Action Buttons For Ads and Posts

February 18, 2014 - Posted by Angela von Weber-Hahnsberg

Well, that was nice! Facebook may have lessened online marketers’ organic reach by changing their algorithm, but they’ve given us a nice little treat to make up for it, by enabling the addition of call-to-action buttons to ads and organic posts. Any salesperson who’s been around for even a little while knows the old sayings – “Ask for the sale,” and “Always Be Closing.” In the realm of online marketing, being salesy according to old sales standards isn’t productive – but some of the same principles still do apply. The fact remains that if you ask someone to do something, they are much more likely to do it. Just as asking for the sale prompts a customer to take action, asking them to “click here” or “sign up” prompts them to do just that. That’s why blogs and social media posts and landing pages the world over have calls to… read more

Why Your Content Isn’t Good Enough

January 29, 2014 - Posted by Angela von Weber-Hahnsberg

We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all that, we’re here to tell you. Your content still isn’t good enough. Why’s that, you may ask? Well, let’s take a step back for a moment. What’s the purpose of content? Of course, everyone knows the answer to that, right?… read more

Facebook Marketing Hacks: Virtual Events Bypass Recent Changes

January 16, 2014 - Posted by Angela von Weber-Hahnsberg

Facebook’s recent algorithm changes have many businesses and marketers asking themselves if they should focus their social media marketing efforts elsewhere. But just because things are changing doesn’t mean that there aren’t still ways to use Facebook to market your business. One way to work around the recent changes to the newsfeed and connect with fans is to schedule a Facebook event. More Access When you create an event on Facebook, and get people to join, you’ll have more guaranteed access to that audience than you do to your regular Facebook fans. First of all, you can send out mass messages to everyone who has signed up. These are great tools for building anticipation leading up to the virtual event, and sustaining interest in your brand, now that updates are iffy. Secondly, Facebook will automatically post a reminder on your guests’ profiles on the day of the event, ensuring that… read more

What Is High-Quality Content?

January 8, 2014 - Posted by Angela von Weber-Hahnsberg

  With the recent changes to Facebook’s algorithm, many businesses are asking themselves how they can tweak their current online marketing strategies in order to stay in news feeds and on consumers’ minds. One of the biggest takeaways from Facebook’s latest announcements is that links to high-quality content will be given preferential placement over images and posts that don’t include links. This simple statement has set the stage for an explosion of content in the world of online marketing. Content marketing was incredibly important before, but now it’s an absolute imperative. Garnering Facebook engagement via memes or even via genuine conversations with your audience will no longer be a viable option, if your posts don’t involve links to high-quality content. But therein lies the problem. What exactly is “high-quality content?” Or more to the point, what does Facebook think high-quality content is? Other than telling us that they want to… read more

How To Achieve Facebook Marketing Success In Spite Of The Changes

January 3, 2014 - Posted by Angela von Weber-Hahnsberg

  Well, it’s a new year, and it looks like 2014 may just be ushering in a new era in Facebook marketing, as well. Businesses – and marketers – everywhere are panicking about the changes Facebook has made to its algorithm. It’s no longer going to be quite as easy to get your updates to show up in your Facebook fans’ news feeds – and in fact, they may not show up at all, unless marketers start shelling out the dough. Doomsday predictions abound, but what’s really going on? Is this the end of all things? Should we start stockpiling the toilet paper, and practicing our zombie apocalypse drills? Well, no. It’s a major change, and one that will affect the way social media marketers do business, but it’s far from the end of the world. As we see it, there are three major components to Facebook’s changes – and… read more

17 Ways To Integrate Email Marketing With Social Media Marketing

December 20, 2013 - Posted by Angela von Weber-Hahnsberg

On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other medium, and studies have proven that email is a powerful method of driving sales. Social media marketing, by itself, is one of the very best ways for your brand to connect with an online audience – by creating communities, nurturing relationships, and building a strong network of brand ambassadors who will provide online word-of-mouth advertising for your business. Can you imagine the marketing power you’d be harnessing by integrating the two? But integration doesn’t mean simply using both email and social media in your marketing strategy. True integration means synching the two marketing channels as closely as possible, using each to link to the other, and creating a seamless experience for customers that provides all… read more

Facebook Voice Messages: A New Way To Increase Customer Loyalty

December 18, 2013 - Posted by Angela von Weber-Hahnsberg

  Connecting with customers on a personal level is a vital element of any online marketing strategy. From curating segmented email lists tailored to customers’ interests, to engaging fans directly on social media, connections and relationships are the name of the game. In order to help those connections along, it’s a great idea to let customers see the human side of your business – the real people behind those products or services. Humans connect with other humans much more quickly than they can with inanimate objects or faceless companies – and they’re much more likely to feel a sense of loyalty to a human, as well. Just compare the following two scenarios. In one, you pay for a service that is delivered 100% online, without any kind of contact or communication with a person. The service is great, but impersonal, and no relationship is formed. In the other scenario, you… read more

18 Insanely Successful Facebook Marketing Tips

December 11, 2013 - Posted by Angela von Weber-Hahnsberg

How much time do you spend on your Facebook marketing efforts? Are you stuck in a rut, posting the same types of updates over and over again, without even paying attention to audience engagement? Do you find you’re only using Facebook to quickly share your latest blog posts, without adding much of a comment other than the title and maybe a few hashtags? Or are you spending too much time on your Facebook marketing, but still not seeing the results you want from all your hard work? These are all common problems – but we’re here to help. We’ve put together a list of 18 Facebook marketing tips that will help to make your efforts not just successful – but insanely successful! 1. Entice your fans. When you post an update announcing your latest blog post or article, don’t just give the title, or say something along the lines of: … read more

23 Ways To Use Hashtags in Your Social Media Marketing Strategy

December 6, 2013 - Posted by Angela von Weber-Hahnsberg

Hashtags are one of those things that just about everyone has a strong opinion about, whether positive or negative. There are people who fill each and every post with so many hashtags that their messages are barely recognizable as English. Others eschew hashtags completely, deploring their use. And then there are the Jimmy Fallons and Justin Timberlakes of the hashtag world, who laugh about their love-hate relationship with them. But hashtags can definitely serve a purpose in any social media marketing strategy. The trick is knowing when and how to use them.  Use them too much, and you risk looking spammy. But not using them at all means you’re missing out on marketing opportunities galore. The key is balance and moderation. In order to demonstrate the wide variety of ways in which you can take advantage of hashtags to promote your business online, we’ve put together a list of 23… read more

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