Recent Posts

MZ Weekly News Round-Up: DashCon and Bing’s Right To Be Forgotten Form

July 18, 2014 - Posted by Deanna Ayres

SEO: It’s not exactly news that Adobe Flash has a strained relationship with mobile technology and search spiders. However, Google is now taking new steps in campaigning against websites that use Flash. When the search engine’s algorithms detect that a website is using Flash, warnings will be displayed to mobile searchers under that site’s search result. Beneath the URL, a line of text will read, “Uses Flash. May not work on your device. Try anyway | Learn more.”To avoid having this message attached to your search results, Google suggests using HTML5 technology, which is universally supported. Bing has launched their version of a Right To Be Forgotten request form, two months after the similarly-named EU mandate was established. Google introduced their own form about six weeks ago, but Bing’s does have its differences. In either case, both search engine companies are obligated to follow the European mandate and review every… read more

MZ Weekly News Round-Up: Twitter Breaks Records and Chromecast Gets an Update

July 11, 2014 - Posted by Deanna Ayres

SEO:        You’ve probably noticed that when you “delete” a campaign in Google AdWords, it isn’t truly deleted. It is not currently possible to delete a campaign from an account because the data remains in a user’s history forever. In a semantic response to this observation, Google will be replacing the word “delete” with “replace” in a forthcoming update. The company hopes that this change will help advertisers understand that removed objects will always remain available for future reference. People living in the European Union, which just passed the “Right to be Forgotten” act, are finding that when they ask Google to “forget”l inks that involve their names, the search engine is forgetting more than what they bargained for. Google is also removing links for any search that involves names combined with additional words. For examples, if there’s someone named John Smith in Spain who asks for links with his name… read more

MZ Featured Social Media Marketing Intern: Sydney Brodie

July 10, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Sydney Brodie, one of our promising young social media marketing interns. We’ll let Sydney tell you herself how she’s enjoying the experience. 1. Tell us a little bit about yourself! My name is Sydney, I’m currently a rising junior at the University of Florida and I’m an English and Mass Communication major. If you can’t tell from my major, I’m really passionate about writing and I’m typically reading about 5 different books… read more

4 Tips for Social Media Marketing Targeting College Students

July 8, 2014 - Posted by Kaitlin Bain

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Kaitlin Bain. Kaitlin is a journalism student at Texas Tech University. In this article, she gives businesses unique insight into how they can better reach college students through social media marketing.   When high school students graduate and move away to college, they are suddenly faced with making new decisions – and buying new things. Where they once never would have considered which brand of laundry detergent was the cheapest but still managed to get their clothes clean, this is now a thought at the forefront of their minds. Marketing to these new consumers is a different beast altogether. Where paper advertisements and commercials worked best for their parents, they now pay to watch shows without commercials and never pick up a paper. A growing new way to attract college students’… read more

MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

June 27, 2014 - Posted by Deanna Ayres

SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the name of the author, the author’s profile photo, and his or her circle count on Google+. Now, the photo and circle count will be dropped, apparently to make the design look less cluttered. A representative stated that click-through rates with the less-cluttered look are around the same, though that remains to be seen. Google is beginning to process and remove approved page submissions through the Right To Be Forgotten Form. Right To Be Forgotten is a ruling made by the European Court of Justice in May which declares that EU citizens could request for search engines to remove links to pages deemed private, though the pages themselves will continue to exist on the Internet. Hundreds of thousands of pages are estimated to have been submitted… read more

MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies

June 20, 2014 - Posted by Deanna Ayres

SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to provide more transparency into why they exist and what advertisers can do to comply with them. Most advertisers aren’t likely to be affected by the change, though Google points out that there will be new restrictions put in place regarding weapons, tobacco and fireworks, all of which will fall under a new Dangerous Content policy. At the SMX Advanced event this week, Google’s head of search spam announced that the search engine will be revising its rejection notices for reconsideration requests so that, in some cases, they contain more detail. A screenshot of one such notice shows a new section titled “A note from your reviewer,” followed by specific advice that would help a webmaster to prevent further manual action from Google. Social Media: In… read more

MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

June 13, 2014 - Posted by Deanna Ayres

SEO: Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns. Social Media: Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as indicate which types of ads they would prefer to see. At the moment, Facebook gets its information for targeted advertising from users’ likes and shared content. Soon, though, the company will tap data that it already collects from people’s smartphones… read more

Marketing Zen Group Now Accepting Intern Applications

June 12, 2014 - Posted by Angela von Weber-Hahnsberg

When it comes to applying for your very first job, there is nothing that looks better on a resume than an impressive, hands-on internship at a company in your field of interest. Whether you are looking to become a top online marketing guru, a social media whiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated! With that being said, we here at The Marketing Zen Group are excited to be looking for a great group of college students to intern with our company in 2014! As one of Inc. Magazine’s Top Entrepreneurial Companies in the 30 Under 30 rankings, as well as one of the 100 Best Companies in the U.S. to be… read more

15 Instagram Marketing Tips

June 5, 2014 - Posted by Angela von Weber-Hahnsberg

Most businesses are pretty familiar with the gold standards of social media marketing: Facebook, Twitter, Google Plus, LinkedIn, and even Pinterest. But Instagram is one of those relative newcomers to the scene, embraced whole-heartedly by consumers, but still not quite one of the “big ones” as far as marketing is concerned. That’s all starting to change now, though. Marketers are realizing Instagram’s great potential as a unique way to share glimpses behind the scenes, shots of a business in action, or even just fun pictures to demonstrate a company’s culture and personality. To help businesses jumping in for the first time, we’ve put together a list of 15 Instagram marketing tips to give you some ideas on how to make the best use of this new social media platform. 1. Fill out your Bio. As tedious as it can be to force yourself to do all the set-up work before… read more

MZ Weekly News Round-Up: Twitter’s Financial Renaissance and Apple’s Smart House

May 30, 2014 - Posted by Deanna Ayres

SEO: In what’s turned out to be a piece of non-news, a Google spokesperson has recently refuted speculation about updates to the Penguin algorithm by confirming that the search engine is not currently working on new Penguin or spam efforts.  The company’s response follows claims from SEOs about drastic changes in search results, especially concerning previously penalized sites. Although Google is denying that they’ve made any changes to their algorithms, webmasters whose sites are experiencing ranking changes are hesitant to believe that. Google’s head of search spam released a video this week to address a very specific SEO question: how does the search engine handle one page that has two links that lead to the same page? He answered by saying that PageRank flows to each link individually, just as it would for any other link on the page. Additionally, the treatment of anchor text may vary with time. In… read more

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