Recent Posts

MZ Goes Back To College: Marketing Insights From Dr. Bob McDonald

June 24, 2014 - Posted by Kaitlin Bain

In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is the rapid pace of development more evident than in the world of online marketing. One important means of keeping abreast of the latest in online marketing is to tap into the wisdom of experts – reading blogs, watching videos, attending webinars. And here at Marketing Zen, we do all of those things regularly in our effort to be the best. But we’re also taking it a step further. MZ is going back to college – and we’re taking you, our lucky readers, with us! In our new blog series, we’ll be interviewing some of the most distinguished minds in the country – university professors who have dedicated themselves to the ongoing study of marketing. These… read more

Google’s Latest Algorithm Change Infuriates Online Marketers

April 1, 2014 - Posted by Angela von Weber-Hahnsberg

Leave it to Google to make everyone mad, all over again. Every algorithm change brings with it a period of adjustment, for web marketers and online business owners alike. But as people learn to deal with the new rules, the grumbling slowly subsides, and things get back to business as usual. This time, the fallout may be worse. Much worse. This time, Google’s update, called “Goat,” in a clear break with their tradition of choosing animal names beginning with P, such as Panda and Penguin, promises to wreak as much havoc as a real goat loose in your neighbor’s backyard. Goat has forever changed the way online marketing will work. Whereas previous updates were tweaks to the system, this is the Big One. There are three main parts to Goat. We’ve listed them here for easy reference: 1. Any and all links within content will be considered spam. Following the… read more

Why Personal Use of Smartphones Is Wrecking Your Business

March 26, 2014 - Posted by Deanna Ayres

Today, we here at Marketing Zen are excited to bring you a blog post from contributing author Barry Moltz, nationally recognized author, speaker, consultant, and entrepreneur.   The smartphone is the silent killer in any business. It keeps many companies stuck in neutral and prevents them from truly soaring to their potential. Most companies don’t enforce rules for smartphones that are being used for personal reasons during work hours. In my “Unstuck” survey of 5,000 small business owners, fifty-five percent revealed they have an informal policy and if people don’t abuse it, they do not enforce it. Only three percent actually ban these devices from work. Twenty percent of owners just throw up their hands and answered “You mean there is a choice?” Many managers see people using these phones on the job, but have a difficult time figuring out what they are doing that is business related. They know… read more

Marketing Stars Series: An Interview With John Jantsch

March 24, 2014 - Posted by Deanna Ayres

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are honored to have the opportunity to bring you our interview with John Jantsch. John is a marketing consultant and speaker, and the best selling author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine.  We are thrilled that he agreed to answer a few questions for us.  1. John, tell us a little bit about what it is you do, and why you’re so passionate about it. I’m a marketing consultant, author and speaker but mostly I just try to make marketing as simple as it really is. 2. Can you give us… read more

Marketing Stars Series: An Interview With Danny Wong

February 24, 2014 - Posted by Deanna Ayres

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are thrilled to have the opportunity to bring you our interview with Danny Wong of Shareaholic. Danny is a rock star in the content marketing space, and we are honored that he agreed to answer a few questions for us.   1.  Danny, for the readers who don’t know you, could you please tell us a little bit about what it is you do, and why you’re passionate about it? As the Marketing Manager at Shareaholic, I wear a number of different hats. Primarily, I edit and manage our blog, where we publish… read more

25 Signs It’s Time To Outsource Your Online Marketing to an Agency

October 29, 2013 - Posted by Angela von Weber-Hahnsberg

You know, we here at Marketing Zen totally celebrate  the entrepreneurial mindset – regardless of your company size. We understand the passion you feel for what you do. The buzz of excitement that keeps you going, even when you’re exhausted. The drive to succeed that keeps you up at night, dreaming of new ways to grow the business. We understand, because we feel the same way about our own company. But sometimes, that passionate dedication to your business can cause you to take on too much or to ask your team to take on more than they can. As an entrepreneur, you may feel that to get things done right, you need to do them yourself. Or maybe you’re just reluctant to let go of any aspect of your business or your job, loving it as much as you do. We get it. But we also know that sometimes, outsourcing… read more

7 Ideas for Making Your Company’s Pinterest Page Stand Out

October 23, 2013 - Posted by Angela von Weber-Hahnsberg

Yay! Pinterest is so much fun! So many pretty pictures… So many yummy-looking recipes…  So many adorable crafts to make… So many gorgeous products to buy… Soooo many…. Whoa! Sorry about that! See how easy it is to get hypnotized into a Pinterest daze? And if you’re not careful, that’s exactly what can happen to you as you set up your company’s Pinterest page. To avoid getting lost in the pretty, you’ve got to think military strike. Go in with a clearly defined strategy, execute, and then get out. Well, okay, maybe you can look around for a while – once you’ve finished what you came there to do. Don’t worry – those darling hand-crocheted baby booties will still be there when you’re done. The key with Pinterest, as it is with every other social media channel you use to promote your business, is to stand out from the crowd…. read more

The 31 Best Online Holiday Marketing Campaigns Ever

October 22, 2013 - Posted by Angela von Weber-Hahnsberg

With the holiday shopping season right around the corner, most businesses are already thinking about how to convince customers to buy. Of course, with online marketing exerting one of the greatest influences on consumers when it comes to where they shop and what they buy, companies are spending a lot of their time – and money – crafting online campaigns to entice shoppers to their stores. One of the keys to making an online holiday marketing campaign successful is originality – so patterning your company’s campaign after someone else’s amazing idea is usually a mistake. But there’s no harm in taking a look at what others have done in order to get your creative juices flowing. We’ve assembled a list of the 31 best online holiday marketing campaigns from the past few years to help you brainstorm. 1. Target: Of course you remember “The Christmas Champ” – Target’s commercials featuring… read more

Blog Action Day 2013: Human Rights…and Human Responsibilities

October 16, 2013 - Posted by Angela von Weber-Hahnsberg

In this age of globalization and worldwide online communities, it’s hard to believe that in many corners of the world, things like basic human rights are still at risk. While we here in the first world live surrounded by advanced technology, people in third world countries still struggle to find clean water to drink. Even with the current debate raging over health care in this country, we are still lucky enough to have hospitals that will help those who can’t pay. Many people in developing countries have no way of getting any health care at all, even if they could afford it. To shine the spotlight on this disparity, the people behind Blog Action Day have decided that this year’s global blog topic should be that of human rights. Blog Action Day was founded in 2007. This annual event unites bloggers from all around the world, asking them all to… read more

26 Tips for Using Web Analytics to Guide Your Online Marketing Strategy

October 15, 2013 - Posted by Angela von Weber-Hahnsberg

Having a strategy in place when diving into the world of online marketing is totally, completely, no-questions-asked, abso-tootley posi-lutely essential. Think about it. Without a specific plan to follow, or quantifiable goals to work towards, all the time that you put into blogging, posting on social media, and emailing prospects will be a waste. How can you approach the right people in the right way at the right time, unless you have a plan in place?  And how can you know if your efforts are succeeding, if you have no goals in mind? So, yeah, it’s obvious that you need an online marketing strategy. But naturally, the next question is: Where can I get me one of those? (Sorry – but we are based in Texas, you know…) Well, you could just make one up, based on what you think might work. Or, you could take a good hard look… read more

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