Recent Posts

Marketing Stars Series: An Interview With Danny Wong

February 24, 2014 - Posted by Deanna Ayres

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are thrilled to have the opportunity to bring you our interview with Danny Wong of Shareaholic. Danny is a rock star in the content marketing space, and we are honored that he agreed to answer a few questions for us.   1.  Danny, for the readers who don’t know you, could you please tell us a little bit about what it is you do, and why you’re passionate about it? As the Marketing Manager at Shareaholic, I wear a number of different hats. Primarily, I edit and manage our blog, where we publish… read more

25 Signs It’s Time To Outsource Your Online Marketing to an Agency

October 29, 2013 - Posted by Angela von Weber-Hahnsberg

You know, we here at Marketing Zen totally celebrate  the entrepreneurial mindset – regardless of your company size. We understand the passion you feel for what you do. The buzz of excitement that keeps you going, even when you’re exhausted. The drive to succeed that keeps you up at night, dreaming of new ways to grow the business. We understand, because we feel the same way about our own company. But sometimes, that passionate dedication to your business can cause you to take on too much or to ask your team to take on more than they can. As an entrepreneur, you may feel that to get things done right, you need to do them yourself. Or maybe you’re just reluctant to let go of any aspect of your business or your job, loving it as much as you do. We get it. But we also know that sometimes, outsourcing… read more

7 Ideas for Making Your Company’s Pinterest Page Stand Out

October 23, 2013 - Posted by Angela von Weber-Hahnsberg

Yay! Pinterest is so much fun! So many pretty pictures… So many yummy-looking recipes…  So many adorable crafts to make… So many gorgeous products to buy… Soooo many…. Whoa! Sorry about that! See how easy it is to get hypnotized into a Pinterest daze? And if you’re not careful, that’s exactly what can happen to you as you set up your company’s Pinterest page. To avoid getting lost in the pretty, you’ve got to think military strike. Go in with a clearly defined strategy, execute, and then get out. Well, okay, maybe you can look around for a while – once you’ve finished what you came there to do. Don’t worry – those darling hand-crocheted baby booties will still be there when you’re done. The key with Pinterest, as it is with every other social media channel you use to promote your business, is to stand out from the crowd…. read more

The 31 Best Online Holiday Marketing Campaigns Ever

October 22, 2013 - Posted by Angela von Weber-Hahnsberg

With the holiday shopping season right around the corner, most businesses are already thinking about how to convince customers to buy. Of course, with online marketing exerting one of the greatest influences on consumers when it comes to where they shop and what they buy, companies are spending a lot of their time – and money – crafting online campaigns to entice shoppers to their stores. One of the keys to making an online holiday marketing campaign successful is originality – so patterning your company’s campaign after someone else’s amazing idea is usually a mistake. But there’s no harm in taking a look at what others have done in order to get your creative juices flowing. We’ve assembled a list of the 31 best online holiday marketing campaigns from the past few years to help you brainstorm. 1. Target: Of course you remember “The Christmas Champ” – Target’s commercials featuring… read more

Blog Action Day 2013: Human Rights…and Human Responsibilities

October 16, 2013 - Posted by Angela von Weber-Hahnsberg

In this age of globalization and worldwide online communities, it’s hard to believe that in many corners of the world, things like basic human rights are still at risk. While we here in the first world live surrounded by advanced technology, people in third world countries still struggle to find clean water to drink. Even with the current debate raging over health care in this country, we are still lucky enough to have hospitals that will help those who can’t pay. Many people in developing countries have no way of getting any health care at all, even if they could afford it. To shine the spotlight on this disparity, the people behind Blog Action Day have decided that this year’s global blog topic should be that of human rights. Blog Action Day was founded in 2007. This annual event unites bloggers from all around the world, asking them all to… read more

26 Tips for Using Web Analytics to Guide Your Online Marketing Strategy

October 15, 2013 - Posted by Angela von Weber-Hahnsberg

Having a strategy in place when diving into the world of online marketing is totally, completely, no-questions-asked, abso-tootley posi-lutely essential. Think about it. Without a specific plan to follow, or quantifiable goals to work towards, all the time that you put into blogging, posting on social media, and emailing prospects will be a waste. How can you approach the right people in the right way at the right time, unless you have a plan in place?  And how can you know if your efforts are succeeding, if you have no goals in mind? So, yeah, it’s obvious that you need an online marketing strategy. But naturally, the next question is: Where can I get me one of those? (Sorry – but we are based in Texas, you know…) Well, you could just make one up, based on what you think might work. Or, you could take a good hard look… read more

7 Ways to Make Your LinkedIn Profile Stand Out

October 11, 2013 - Posted by Angela von Weber-Hahnsberg

So you want to make use of your LinkedIn profile as a part of your company’s overall social media marketing strategy. That’s great! Giving potential clients a glimpse at the real people behind the business helps them to feel a more personal connection with your company. But if all you do is fill out your LinkedIn profile like a bare-bones, text-only, generic online resume, it won’t have the effect you’re looking for. To make full use of this social media channel for marketing purposes, you need to stand out from the crowd, and make your profile something special – or it can actually have the opposite effect, and seem almost de-humanizing! To make sure your LinkedIn profile serves the purpose you intend, here are 7 ways you can stand out from the crowd. 1. Rock your headline. You know that little “professional headline” that shows up right beneath your name?… read more

51 Online Marketing Tactics That Get Results

October 2, 2013 - Posted by Angela von Weber-Hahnsberg

Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight… read more

Pink is the New Black, and LinkedIn’s Sponsored Updates are the New Facebook Ads

August 14, 2013 - Posted by Angela von Weber-Hahnsberg

You know how LinkedIn has always been totally awesome for networking? For reaching out to others in your industry, giving and receiving advice, and putting your best foot forward in your profile? Well, now it’s just as awesome for targeted advertising. Seriously. And in some marketing situations, it may even be more awesome than using Facebook ads. Here’s the thing. When people get on Facebook, they’re there for fun. They want to catch up with their friends, upload a few pictures, have a few laughs. They’ll interact with business pages if the posts there strike them as interesting or funny, or if there’s a really good deal on offer. And they’ll click on those targeted ads if they really resonate with them. But that’s not the primary reason they’re on Facebook. When people log on to LinkedIn, however, it’s all about business. They are there as businesspeople, interacting with other… read more

5 Strategies for Rocking Social Media at a Live Event

July 31, 2013 - Posted by Angela von Weber-Hahnsberg

So you’re at a conference, gaining wisdom from the pros in your industry. Or maybe you’re one of those pros yourself, sharing your years of experience, or your new and innovative ideas, in speeches and discussions. Either way, customers will be impressed to learn of your dedication to your industry, your commitment to continued learning, and, in the case of presenters, your status as an expert in your field. What’s the best way to spread the word about your presence there, and keep all your fans in the loop about what’s going on? Social media, of course! Posting live updates from the floor can bring some of the excitement and enthusiasm of the event to your followers, letting them feel almost like they’re there, taking part in the conference themselves. And anything that boosts your customers’ excitement about your industry can only be a good thing when it comes to… read more

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