Recent Posts

An Online Marketing Firm’s Night Before Christmas

December 23, 2013 - Posted by Angela von Weber-Hahnsberg

  ‘Twas the night before Christmas, when all through the biz Not an SEO was stirring – not even that new girl, Liz. The keywords were placed in clients’ websites with care, In hopes that tons of web traffic soon would be there;   The interns were nestled all snug in their beds, While visions of guest blogging opps danced in their heads; And the SMMs in excitement, and the bloggers in elation Were all looking forward to a few days of vacation.   When on Google Analytics there arose such a clatter, All sprang to their laptops to see what was the matter. Away to Windows they flew in a dash, Tore open their browsers and prayed they wouldn’t crash.   The glow of their screens in the darkness of night Made it clear that nearby, something just wasn’t right. For who to their wondering eyes had shown up… read more

Black Hat or White Hat SEO: Which One Are You?

December 4, 2013 - Posted by Deanna Ayres

At its most basic level, every aspect of online marketing is about providing value for consumers. Websites need to be user-friendly and findable. Content needs to be truly useful and accessible. Social media needs to create connections and communities. Online marketing centers around the needs and wants of the consumer – it has to, in order to be effective. The debate over Black Hat vs. White Hat SEO tactics boils down to the same issue: Which SEO tactics make for a great user experience, and which are used for the sole purpose of getting traffic? We here at Marketing Zen have created an infographic to demonstrate the differences, and illustrate the importance of making it all about the consumer. Once you’ve read it through, we’d love to hear about your own black hat vs. white hat SEO findings, in the comments section below. Please feel free to post this infographic… read more

Giving Thanks: Your Holiday Social Media Marketing Strategy

November 20, 2013 - Posted by Angela von Weber-Hahnsberg

Ah, Thanksgiving. A time for turkey and stuffing, family and friends, cold weather and football. But in the midst of all the fun, don’t forget to give thanks to a group of people without whom you might not have that thriving business that provides for both your family and those of your employees: your organization’s online audience. Now, your online audience may not consist entirely of customers – in fact, it almost definitely doesn’t. So why should you be thanking all of them as a part of your holiday social media marketing strategy, when your customers are the only ones actually spending money? Your entire online audience is beneficial to your business in many ways, even if some of them are a little on the intangible side. First of all, these are people who find the content you provide useful or entertaining – or both! They may not have a… read more

How To Rank Higher on Google Without Even Trying

November 12, 2013 - Posted by Angela von Weber-Hahnsberg

Bet we reeled you in with that headline, didn’t we? Well, of course! Everybody is looking for ways to rank higher on Google, and if there’s a hack for that, then why not take advantage? Well, it may not technically qualify as a hack, but there is a new and as yet little-known way to rank higher on Google without really even trying very hard. It’s not a matter of intensive search engine optimization or hyperactive keyword use. It’s simply a matter of using Google Plus to its full potential. Yep, you heard right. (Or read right, anyway…) The secret lies in taking advantage of the way Google Plus works. An Experiment To get a feel for what we’re talking about here, open up a new tab and log out of your Google account right now. Don’t worry – we’ll wait for you. Now, search for something. Anything. Tony Romo…. read more

25 Signs It’s Time To Outsource Your Online Marketing to an Agency

October 29, 2013 - Posted by Angela von Weber-Hahnsberg

You know, we here at Marketing Zen totally celebrate  the entrepreneurial mindset – regardless of your company size. We understand the passion you feel for what you do. The buzz of excitement that keeps you going, even when you’re exhausted. The drive to succeed that keeps you up at night, dreaming of new ways to grow the business. We understand, because we feel the same way about our own company. But sometimes, that passionate dedication to your business can cause you to take on too much or to ask your team to take on more than they can. As an entrepreneur, you may feel that to get things done right, you need to do them yourself. Or maybe you’re just reluctant to let go of any aspect of your business or your job, loving it as much as you do. We get it. But we also know that sometimes, outsourcing… read more

26 Tips for Using Web Analytics to Guide Your Online Marketing Strategy

October 15, 2013 - Posted by Angela von Weber-Hahnsberg

Having a strategy in place when diving into the world of online marketing is totally, completely, no-questions-asked, abso-tootley posi-lutely essential. Think about it. Without a specific plan to follow, or quantifiable goals to work towards, all the time that you put into blogging, posting on social media, and emailing prospects will be a waste. How can you approach the right people in the right way at the right time, unless you have a plan in place?  And how can you know if your efforts are succeeding, if you have no goals in mind? So, yeah, it’s obvious that you need an online marketing strategy. But naturally, the next question is: Where can I get me one of those? (Sorry – but we are based in Texas, you know…) Well, you could just make one up, based on what you think might work. Or, you could take a good hard look… read more

Title Tags, Description Meta Tags, and Keywords Meta Tags, Oh My!

October 5, 2013 - Posted by Angela von Weber-Hahnsberg

Does the mere word “meta” make your blood pressure go up? Does the sight of those little HTML brackets make you want to run away screaming? Are you internet savvy, but not that internet savvy? Never fear, Marketing Zen is here! And we’ve broken down these frighteningly technical-sounding terms into simple explanations that anyone can understand – even your dear Aunt Rhonda who still isn’t sure how to send an email. So grab a cup of coffee, curl up on the couch with your laptop, and call Aunt Rhonda to come over, because you’re about to discover why title tags and description meta tags are such a big deal – and why keywords mega tags, mercifully, are not. What Are Meta Tags? So first of all, what the heck is a meta tag, exactly? A meta tag is part of the HTML code of any webpage or blog post. The… read more

51 Online Marketing Tactics That Get Results

October 2, 2013 - Posted by Angela von Weber-Hahnsberg

Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight… read more

SEO and Keywords: How to Optimize Your Content Using Keywords

October 1, 2013 - Posted by Angela von Weber-Hahnsberg

Oh, those pesky SEO keywords. Everybody talks about them: “They’re absolutely essential!” “But don’t overuse them!” “Put them here!” “No, put them there!” “Use them this way!” “No, use them that way!” Is it any wonder that they cause just about as much confusion as they do enthusiasm? But here’s the thing. Keywords don’t have to be scary or controversial. There are some basics that just about everyone can agree on, and if you apply those basics consistently, you’ll be just fine. When you hear the word ‘keyword,’ what comes to mind? Complex search engine algorithms? Spammy emails for Viagra? Content that sounds like it was written by a 6-year-old? (“I love yellow hats. Yellow hats are cute. When I wear yellow hats, I feel happy. Yellow hats make me smile. Do yellow hats make you smile, too?”) Well, fear the yellow hat no more, friends, because we’re here to… read more

10 Reasons Why Content Writers Should Claim Their Google Authorship Markup

September 20, 2013 - Posted by Angela von Weber-Hahnsberg

The times, they are a-changin’. But you knew that, right? The days of Google’s algorithm rewarding wimpy content just because of the links it contained are long gone. People who actually write decent content – quality stuff that people might actually want to read – are finally getting their due. And recently, they’ve been getting even more attention, thanks to Google’s authorship markup. You’ve seen it, even if you haven’t realized it – it’s that little head shot of the author that pops up next to something they’ve written in search results. But it’s much, much more than just a picture. Google’s authorship markup is changing the way you need to be optimizing the content you write for your business. Yes, the normal rules for SEO optimization still apply: keywords, interlinking, link building, etc. You should keep following your current online marketing strategy. But now more than ever, the quality… read more

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