Recent Posts

MZ Goes Back To College: Marketing Insights from Professor Joe Guilliams

July 25, 2014 - Posted by Matthew McFarlane

In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is the rapid pace of development more evident than in the world of online marketing. One important means of keeping abreast of the latest in online marketing is to tap into the wisdom of experts – reading blogs, watching videos, attending webinars. And here at Marketing Zen, we do all of those things regularly in our effort to be the best. But we’re also taking it a step further. MZ is going back to college – and we’re taking you, our lucky readers, with us! In our latest blog series, we’ll be interviewing some of the most distinguished minds in the country – university professors who have dedicated themselves to the ongoing study of marketing. These… read more

MZ Weekly News Round-Up: DashCon and Bing’s Right To Be Forgotten Form

July 18, 2014 - Posted by Deanna Ayres

SEO: It’s not exactly news that Adobe Flash has a strained relationship with mobile technology and search spiders. However, Google is now taking new steps in campaigning against websites that use Flash. When the search engine’s algorithms detect that a website is using Flash, warnings will be displayed to mobile searchers under that site’s search result. Beneath the URL, a line of text will read, “Uses Flash. May not work on your device. Try anyway | Learn more.”To avoid having this message attached to your search results, Google suggests using HTML5 technology, which is universally supported. Bing has launched their version of a Right To Be Forgotten request form, two months after the similarly-named EU mandate was established. Google introduced their own form about six weeks ago, but Bing’s does have its differences. In either case, both search engine companies are obligated to follow the European mandate and review every… read more

MZ Featured SEO/Outreach Marketing Intern: Aliza Unterberg

July 15, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Aliza Unterberg, one of our promising young SEO/outreach marketing interns. We’ll let Aliza tell you herself how she’s enjoying the experience. 1.  Tell us a little bit about yourself! My name is Aliza Unterberg, and I’m attending The Fashion Institute of Technology in New York City, about to start my degree in Advertising Design. 2.  What is something unusual about you that makes you unique? For a large chunk of my life I was… read more

MZ Weekly News Round-Up: Twitter Breaks Records and Chromecast Gets an Update

July 11, 2014 - Posted by Deanna Ayres

SEO:        You’ve probably noticed that when you “delete” a campaign in Google AdWords, it isn’t truly deleted. It is not currently possible to delete a campaign from an account because the data remains in a user’s history forever. In a semantic response to this observation, Google will be replacing the word “delete” with “replace” in a forthcoming update. The company hopes that this change will help advertisers understand that removed objects will always remain available for future reference. People living in the European Union, which just passed the “Right to be Forgotten” act, are finding that when they ask Google to “forget”l inks that involve their names, the search engine is forgetting more than what they bargained for. Google is also removing links for any search that involves names combined with additional words. For examples, if there’s someone named John Smith in Spain who asks for links with his name… read more

MZ Featured SEO/Outreach Marketing Intern: Benjamin Trahan

July 1, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Benjamin Trahan, one of our promising young SEO/outreach marketing interns. We’ll let Ben tell you himself how he’s enjoyed the experience. 1. Tell us a little bit about yourself! My name is Benjamin Trahan. I went to Old Dominion University in Norfolk, Virginia. My major was English with a concentration in Journalism. 2. What is something unusual about you that makes you unique? I think one of my greatest strengths is I… read more

MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

June 27, 2014 - Posted by Deanna Ayres

SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the name of the author, the author’s profile photo, and his or her circle count on Google+. Now, the photo and circle count will be dropped, apparently to make the design look less cluttered. A representative stated that click-through rates with the less-cluttered look are around the same, though that remains to be seen. Google is beginning to process and remove approved page submissions through the Right To Be Forgotten Form. Right To Be Forgotten is a ruling made by the European Court of Justice in May which declares that EU citizens could request for search engines to remove links to pages deemed private, though the pages themselves will continue to exist on the Internet. Hundreds of thousands of pages are estimated to have been submitted… read more

MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies

June 20, 2014 - Posted by Deanna Ayres

SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to provide more transparency into why they exist and what advertisers can do to comply with them. Most advertisers aren’t likely to be affected by the change, though Google points out that there will be new restrictions put in place regarding weapons, tobacco and fireworks, all of which will fall under a new Dangerous Content policy. At the SMX Advanced event this week, Google’s head of search spam announced that the search engine will be revising its rejection notices for reconsideration requests so that, in some cases, they contain more detail. A screenshot of one such notice shows a new section titled “A note from your reviewer,” followed by specific advice that would help a webmaster to prevent further manual action from Google. Social Media: In… read more

MZ Featured SEO/Outreach Marketing Intern: Connor Chan

June 18, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Connor Chan, one of our promising young SEO/outreach marketing interns. We’ll let Connor tell you himself how he’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name is Connor Chan, I’m 21 years old and a senior at Connecticut College. I am majoring in English literature and minoring in computer science. 2. What is something unusual about you that makes you unique? I grew up playing violin… read more

MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

June 13, 2014 - Posted by Deanna Ayres

SEO: Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns. Social Media: Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as indicate which types of ads they would prefer to see. At the moment, Facebook gets its information for targeted advertising from users’ likes and shared content. Soon, though, the company will tap data that it already collects from people’s smartphones… read more

MZ Weekly News Round-Up: Microsoft’s New Tablet and The Fall of MetaFilter

May 23, 2014 - Posted by Deanna Ayres

SEO: MetaFilter, a news and discussion site founded in 1999, caught some attention this week after announcing that a Google penalty has damaged its business, causing the website to let staff go. The effects of Google penalties on sites both large and small are nothing new, but in the case of MetaFilter, it’s hard to say what went wrong. As Google continues to distribute penalties, both manually and automatically, the search engine is remaining tight-lipped in terms of giving explicit reasons. Without confirmed reasoning, SEOs continue to speculate about what caused the fall of MetaFilter. Google has released new updates for its Chrome web browsers on OS devices, among which are “hotwording” capabilities. “Okay Google” voice search is now implemented on the US version of Google.com, and Chrome’s new tab page. This voice search feature will work automatically upon opening a new tab or navigating to the main Google page,… read more

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