Recent Posts

Marketing Stars Series: An Interview With John Jantsch

March 24, 2014 - Posted by Deanna Ayres

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are honored to have the opportunity to bring you our interview with John Jantsch. John is a marketing consultant and speaker, and the best selling author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine.  We are thrilled that he agreed to answer a few questions for us.  1. John, tell us a little bit about what it is you do, and why you’re so passionate about it. I’m a marketing consultant, author and speaker but mostly I just try to make marketing as simple as it really is. 2. Can you give us… read more

21 Common Questions About Social Media Marketing Answered

February 27, 2014 - Posted by Angela von Weber-Hahnsberg

  Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. 2. What are the benefits of social media marketing… read more

Marketing Stars Series: An Interview With Danny Wong

February 24, 2014 - Posted by Deanna Ayres

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are thrilled to have the opportunity to bring you our interview with Danny Wong of Shareaholic. Danny is a rock star in the content marketing space, and we are honored that he agreed to answer a few questions for us.   1.  Danny, for the readers who don’t know you, could you please tell us a little bit about what it is you do, and why you’re passionate about it? As the Marketing Manager at Shareaholic, I wear a number of different hats. Primarily, I edit and manage our blog, where we publish… read more

7 No-Sweat Ways To Write Fantastic Content – Even If You Hate Writing

February 11, 2014 - Posted by Angela von Weber-Hahnsberg

Remember when your English teacher told you that you’d need to be able to write in order to succeed in your future career? And remember when she deplored the rise of email and texting, and the accompanying decline in spelling and grammar skills? Well, she was right about one thing, but wrong about the other. Writing well is an essential skill in today’s business world – but it’s precisely because of the rise of technology that this skill has become so all-important. Websites need compelling copy written for each page, carefully crafted to guide visitors through the sales funnel. Blogs are a nonnegotiable part of any solid online marketing plan, providing both the fresh content needed to satisfy search engines, and the high-quality articles necessary to get social media engagement. And guest blogging, even according to Google’s Matt Cutts, is still one of the best ways to gain credibility as… read more

What Is High-Quality Content?

January 8, 2014 - Posted by Angela von Weber-Hahnsberg

  With the recent changes to Facebook’s algorithm, many businesses are asking themselves how they can tweak their current online marketing strategies in order to stay in news feeds and on consumers’ minds. One of the biggest takeaways from Facebook’s latest announcements is that links to high-quality content will be given preferential placement over images and posts that don’t include links. This simple statement has set the stage for an explosion of content in the world of online marketing. Content marketing was incredibly important before, but now it’s an absolute imperative. Garnering Facebook engagement via memes or even via genuine conversations with your audience will no longer be a viable option, if your posts don’t involve links to high-quality content. But therein lies the problem. What exactly is “high-quality content?” Or more to the point, what does Facebook think high-quality content is? Other than telling us that they want to… read more

15 Fantastic Email Marketing Resolutions for a New You in 2014

January 2, 2014 - Posted by Angela von Weber-Hahnsberg

  It’s a new year! Time for a new you! Sure, you could make the same boring old New Year’s resolutions you do every year – get in shape, lose the clutter, save more money – but let’s be honest – how long do those resolutions really last? Maybe through the beginning of February, if you’re lucky? Once those Valentine’s Day chocolates start making the rounds, it’s all over. Luckily, mixing things up a little can sometimes amp up your efforts. So this year, why not try pairing any personal resolutions you make with…wait for it…corresponding email marketing resolutions for your company? That way, you’ll constantly be reminded of one or the other – which will hopefully boost your efforts in both areas. Sound crazy? Give it a try before you knock it! We’ve come up with 15 fantastic email marketing resolutions to help you give yourself – and your… read more

29 Ways to Grow Your Email Marketing List

November 27, 2013 - Posted by Angela von Weber-Hahnsberg

Email marketing is still, hands-down, one of the best ways to reach customers with your marketing message. By getting someone’s email address, you suddenly have permission to continue your conversation with them indefinitely. An email subscriber list is a different group of people than a community of social media followers or connections, even though there is some overlap – having given you their email address, you know they are one step further along in the sales process than they were when they were just liking your post on Facebook. As a business, your goal is conversions, so the more people you can convince to give you their email addresses, the better. But how do you convince them to take this all-important step? Here’s a list of 29 ways to help you do just that. 1. Give them content they’ll love. If your email newsletters are full of content that isn’t… read more

25 Signs It’s Time To Outsource Your Online Marketing to an Agency

October 29, 2013 - Posted by Angela von Weber-Hahnsberg

You know, we here at Marketing Zen totally celebrate  the entrepreneurial mindset – regardless of your company size. We understand the passion you feel for what you do. The buzz of excitement that keeps you going, even when you’re exhausted. The drive to succeed that keeps you up at night, dreaming of new ways to grow the business. We understand, because we feel the same way about our own company. But sometimes, that passionate dedication to your business can cause you to take on too much or to ask your team to take on more than they can. As an entrepreneur, you may feel that to get things done right, you need to do them yourself. Or maybe you’re just reluctant to let go of any aspect of your business or your job, loving it as much as you do. We get it. But we also know that sometimes, outsourcing… read more

51 Online Marketing Tactics That Get Results

October 2, 2013 - Posted by Angela von Weber-Hahnsberg

Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight… read more

The Top 3 Ways to Be Crowned “The Queen of Social Media” by Inc. Magazine

June 4, 2013 - Posted by Shama Kabani

Last week, the team here at The Marketing Zen Group was thrilled to receive word that company CEO Shama Kabani is included in Inc. Magazine’s elite list of ’30 Under 30′ young entrepreneurs for 2013. This year’s class, which includes a who’s who list of the nation’s top rising stars, all under 30 years old and across a variety of industries, is already bringing in millions of dollars in revenue and building highly-successful companies. In fact, the publication went so far as to dub Shama, “The Queen of Social Media.”  So, in an interview we asked her what it takes to achieve that level of a success at such a young age. Here’s what we learned: 1. Go hard, or go home Shama knows about hard work. When her family immigrated to the U.S. 18 years ago from Bangalore, India, she was put in charge of her younger sister while… read more

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