Recent Posts

Yankee Google: A 4th of July Tribute to Online Marketing

July 2, 2014 - Posted by Angela von Weber-Hahnsberg

  Sing the following to the tune of Yankee Doodle. And yes, that song will now be stuck in your head for the next week. You’re welcome. Happy 4th of July from all of us here at Marketing Zen!   Yankee Google went online To advertise his business. He stuck a logo on his site And hoped for lots of visits.   Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   Yankee Google asked MZ Just what on earth to do: There was no traffic to his site He needed a real coup!   Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   MZ helped him fix his site And write some awesome content. They set him up on social, too, And grew his… read more

MZ Featured SEO/Outreach Marketing Intern: Connor Chan

June 18, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Connor Chan, one of our promising young SEO/outreach marketing interns. We’ll let Connor tell you himself how he’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name is Connor Chan, I’m 21 years old and a senior at Connecticut College. I am majoring in English literature and minoring in computer science. 2. What is something unusual about you that makes you unique? I grew up playing violin… read more

MZ Featured Content Marketing Intern: Kaitlin Bain

June 11, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Kaitlin Bain, one of our promising young content marketing interns. We’ll let Kaitlin tell you herself how she’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name is Kaitlin and I go to Texas Tech University. I will be a junior in the fall and I am a journalism and political science double major with a minor in Arabic. I am from Houston and love the city… read more

Marketing Stars Series: An Interview With John Jantsch

March 24, 2014 - Posted by Deanna Ayres

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are honored to have the opportunity to bring you our interview with John Jantsch. John is a marketing consultant and speaker, and the best selling author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine.  We are thrilled that he agreed to answer a few questions for us.  1. John, tell us a little bit about what it is you do, and why you’re so passionate about it. I’m a marketing consultant, author and speaker but mostly I just try to make marketing as simple as it really is. 2. Can you give us… read more

21 Common Questions About Social Media Marketing Answered

February 27, 2014 - Posted by Angela von Weber-Hahnsberg

Updated:  June 2014 Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since there is a good chance your competitors are there winning the hearts of your audience. 2. What are the benefits of social media marketing for my company? Whether your… read more

Marketing Stars Series: An Interview With Danny Wong

February 24, 2014 - Posted by Deanna Ayres

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are thrilled to have the opportunity to bring you our interview with Danny Wong of Shareaholic. Danny is a rock star in the content marketing space, and we are honored that he agreed to answer a few questions for us.   1.  Danny, for the readers who don’t know you, could you please tell us a little bit about what it is you do, and why you’re passionate about it? As the Marketing Manager at Shareaholic, I wear a number of different hats. Primarily, I edit and manage our blog, where we publish… read more

7 No-Sweat Ways To Write Fantastic Content – Even If You Hate Writing

February 11, 2014 - Posted by Angela von Weber-Hahnsberg

Remember when your English teacher told you that you’d need to be able to write in order to succeed in your future career? And remember when she deplored the rise of email and texting, and the accompanying decline in spelling and grammar skills? Well, she was right about one thing, but wrong about the other. Writing well is an essential skill in today’s business world – but it’s precisely because of the rise of technology that this skill has become so all-important. Websites need compelling copy written for each page, carefully crafted to guide visitors through the sales funnel. Blogs are a nonnegotiable part of any solid online marketing plan, providing both the fresh content needed to satisfy search engines, and the high-quality articles necessary to get social media engagement. And guest blogging, even according to Google’s Matt Cutts, is still one of the best ways to gain credibility as… read more

What Is High-Quality Content?

January 8, 2014 - Posted by Angela von Weber-Hahnsberg

  With the recent changes to Facebook’s algorithm, many businesses are asking themselves how they can tweak their current online marketing strategies in order to stay in news feeds and on consumers’ minds. One of the biggest takeaways from Facebook’s latest announcements is that links to high-quality content will be given preferential placement over images and posts that don’t include links. This simple statement has set the stage for an explosion of content in the world of online marketing. Content marketing was incredibly important before, but now it’s an absolute imperative. Garnering Facebook engagement via memes or even via genuine conversations with your audience will no longer be a viable option, if your posts don’t involve links to high-quality content. But therein lies the problem. What exactly is “high-quality content?” Or more to the point, what does Facebook think high-quality content is? Other than telling us that they want to… read more

15 Fantastic Email Marketing Resolutions for a New You in 2014

January 2, 2014 - Posted by Angela von Weber-Hahnsberg

  It’s a new year! Time for a new you! Sure, you could make the same boring old New Year’s resolutions you do every year – get in shape, lose the clutter, save more money – but let’s be honest – how long do those resolutions really last? Maybe through the beginning of February, if you’re lucky? Once those Valentine’s Day chocolates start making the rounds, it’s all over. Luckily, mixing things up a little can sometimes amp up your efforts. So this year, why not try pairing any personal resolutions you make with…wait for it…corresponding email marketing resolutions for your company? That way, you’ll constantly be reminded of one or the other – which will hopefully boost your efforts in both areas. Sound crazy? Give it a try before you knock it! We’ve come up with 15 fantastic email marketing resolutions to help you give yourself – and your… read more

29 Ways to Grow Your Email Marketing List

November 27, 2013 - Posted by Angela von Weber-Hahnsberg

Email marketing is still, hands-down, one of the best ways to reach customers with your marketing message. By getting someone’s email address, you suddenly have permission to continue your conversation with them indefinitely. An email subscriber list is a different group of people than a community of social media followers or connections, even though there is some overlap – having given you their email address, you know they are one step further along in the sales process than they were when they were just liking your post on Facebook. As a business, your goal is conversions, so the more people you can convince to give you their email addresses, the better. But how do you convince them to take this all-important step? Here’s a list of 29 ways to help you do just that. 1. Give them content they’ll love. If your email newsletters are full of content that isn’t… read more

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