Recent Posts

Giving Thanks: Your Holiday Social Media Marketing Strategy

November 20, 2013 - Posted by Angela von Weber-Hahnsberg

Ah, Thanksgiving. A time for turkey and stuffing, family and friends, cold weather and football. But in the midst of all the fun, don’t forget to give thanks to a group of people without whom you might not have that thriving business that provides for both your family and those of your employees: your organization’s online audience. Now, your online audience may not consist entirely of customers – in fact, it almost definitely doesn’t. So why should you be thanking all of them as a part of your holiday social media marketing strategy, when your customers are the only ones actually spending money? Your entire online audience is beneficial to your business in many ways, even if some of them are a little on the intangible side. First of all, these are people who find the content you provide useful or entertaining – or both! They may not have a… read more

How to Use Big Content in Your Online Marketing Strategy

November 19, 2013 - Posted by Angela von Weber-Hahnsberg

We’ve all heard it said countless times: Content is king. In the world of online marketing, providing useful content is the very best way to build an audience and then connect with them, to build credibility for your brand, and even to drive conversions. So if your average, everyday, useful content is such an important part of your online marketing strategy, then doesn’t it logically follow that big content would be even better? First of all, let’s define our terms. Regular content includes blog posts, informational webpages, articles…any text that provides useful information for your audience. It’s usually posted to your site several times a week, and each fresh installment is promoted through social media or email. Big content, on the other hand, includes white papers, eBooks, and webinars. Big content takes a lot more time to produce – anywhere from days to months – and its release is usually… read more

How To Use Tumblr To Market Your Business

November 15, 2013 - Posted by Angela von Weber-Hahnsberg

Tumblr is one of those social media channels that many businesses are on the fence about. Using Tumblr is not as key to a social media marketing strategy as using Facebook or Twitter, so most marketers focus their attentions elsewhere. But did you know that when it comes to web rankings, Tumblr’s popularity is right up there with Pinterest’s? As of right now, Tumblr hosts over 130 million blogs. 130 million! That’s almost twice as many blogs as WordPress hosts. And all those users are just the beginning – Tumblr gets 300 million unique visitors each month. Depending on the demographics you are trying to market your business to, the stats on Tumblr may hold even more good news for you: Around half of the users are under the age of 25. So, yes, Tumblr is definitely worth incorporating into your social media marketing strategy. But what’s the best way… read more

Adding Vine Video Sharing To Your Twitter Marketing Strategy

November 14, 2013 - Posted by Angela von Weber-Hahnsberg

Looking for a way to add some pizzazz to your Twitter marketing strategy? Want to delight your followers with a fun and unique way of conveying your message? Thinking of using the Vine video sharing app to spice things up a bit? Stop. Stop right there, and don’t even think about recording your six seconds worth of marketing genius… …until after you’ve read our tips on how to do it right! You see, there’s a wrong way and a right way to go about using the Vine app to add some razzle-dazzle to your Twitter marketing strategy. Do it right, and you’ll be giving your company’s coolness factor a definite boost. Do it wrong, and you’ll just look kinda dumb. We’ve put together a few tips on how to do it right, so that you can take advantage of all that Vine has to offer, without risking your cool. 1…. read more

How To Rank Higher on Google Without Even Trying

November 12, 2013 - Posted by Angela von Weber-Hahnsberg

Bet we reeled you in with that headline, didn’t we? Well, of course! Everybody is looking for ways to rank higher on Google, and if there’s a hack for that, then why not take advantage? Well, it may not technically qualify as a hack, but there is a new and as yet little-known way to rank higher on Google without really even trying very hard. It’s not a matter of intensive search engine optimization or hyperactive keyword use. It’s simply a matter of using Google Plus to its full potential. Yep, you heard right. (Or read right, anyway…) The secret lies in taking advantage of the way Google Plus works. An Experiment To get a feel for what we’re talking about here, open up a new tab and log out of your Google account right now. Don’t worry – we’ll wait for you. Now, search for something. Anything. Tony Romo…. read more

30 Facebook Posts That Drive Engagement

November 8, 2013 - Posted by Angela von Weber-Hahnsberg

It’s a problem that just about every business with a Facebook fan page faces at one point or another – what to post to get people to engage. Remember, social media marketing is not supposed to be a one-way street. The purpose of having a Facebook page is to have conversations with your fans, and to share content that they in turn share with their friends – in general terms, to interact with fans and, through them, engage with the wider Facebook community. But how do you get that interaction and engagement started? What’s the magical formula for an update that people will share or like or comment on? To help you prevent Facebook writer’s block, and ensure that your fan page is just hopping with activity, we’ve put together a list of 30 different types of Facebook posts that will get people engaging with your content. 1. Throw ‘em… read more

36 Online Marketing Tips for the Holiday Season

November 5, 2013 - Posted by Angela von Weber-Hahnsberg

There are only 22 days left until Thanksgiving. Only 23 days left until Black Friday. A mere 21 days left until Hanukkah. Just 26 days until Cyber Monday. And only 49 days until Christmas. Take a deep breath, and try not to panic. If you have not yet put together your company’s online holiday marketing strategy, there’s still time – but you’ll need to move quickly. In order to help you make the most of this season, we’ve compiled a list of the top 36 online holiday marketing tips that you just can’t afford to miss. 1. Take the time to plan. How many email apologies did you receive last year? Unfortunately, it’s all too common for companies to send out a hasty email, and then have to backtrack, apologizing to customers for the incorrect information. It will take time to carefully plan out your holiday marketing strategy, but the… read more

13 Tips For Writing an Effective Outreach Email

November 1, 2013 - Posted by Angela von Weber-Hahnsberg

We’ve talked before about the growing importance of outreach in the world of online marketing – promoting your own blog or business website by guest blogging on someone else’s site. It’s an extremely effective way to tap into new audiences and attract more people to your own site. But the hard truth is that you’ll never even get the chance to write a guest blog, if you don’t get the first step of the outreach process right. That first step is writing an email to the owner of the site. Think about it. If you’ve determined that a certain site would be the ideal place for a stint as a guest blogger, you can be sure that plenty of other people have, too. And all of those other people are also sending the site owner emails requesting to guest blog, as well. So if you want even the faintest hope… read more

25 Signs It’s Time To Outsource Your Online Marketing to an Agency

October 29, 2013 - Posted by Angela von Weber-Hahnsberg

You know, we here at Marketing Zen totally celebrate  the entrepreneurial mindset – regardless of your company size. We understand the passion you feel for what you do. The buzz of excitement that keeps you going, even when you’re exhausted. The drive to succeed that keeps you up at night, dreaming of new ways to grow the business. We understand, because we feel the same way about our own company. But sometimes, that passionate dedication to your business can cause you to take on too much or to ask your team to take on more than they can. As an entrepreneur, you may feel that to get things done right, you need to do them yourself. Or maybe you’re just reluctant to let go of any aspect of your business or your job, loving it as much as you do. We get it. But we also know that sometimes, outsourcing… read more

Marketing Zen Accepts Award at United Nations in New York!

October 25, 2013 - Posted by Angela von Weber-Hahnsberg

We’ve got a riddle for you. What’s cooler than being recognized as one of the top American entrepreneurs under 35? Being recognized as one of the top American entrepreneurs under 35 – at the United Nations in New York, that’s what! The Marketing Zen Group is proud to announce that our CEO, Shama Kabani, was chosen to be one of the select few honored at a ceremony held in the United Nations building in New York yesterday, October 24. Out of the thousands of young entrepreneurs across the country, only the top 100 are chosen for inclusion in the Empact100 Showcase each year. And Shama? Well, she’s taken Marketing Zen to the top two years in a row now. The Empact100 Showcase was developed by Sheena Lindhal and Michael Simmons, owners of Empact, a world-renowned firm specializing in entrepreneurship, the entrepreneurial mindset, innovation, and leadership events and programs. Lindhal explained… read more

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