Recent Posts

Stop Wasting Your Time With Content Marketing

January 15, 2014 - Posted by Angela von Weber-Hahnsberg

Yep, that’s right. We said it. You’re wasting your time with content marketing. Content marketing takes time, and lots of it, to do well. So if you’re squandering what little time you have to devote to it, you’ll never see results. That’s why it’s important to stop wasting your time with content marketing, and instead, start making the most of that content marketing time by following a few simple tips.  ;) Content marketing is more crucial to your online marketing success than ever, but who has endless hours to devote to coming up with compelling topic ideas, tweaking each headline to get it just right, crafting an interesting, valuable, perfectly edited blog post, searching for the ideal image to accompany it, and then posting the whole thing with meta tags and categories and appealing formatting? No one! Even content marketers, people whose job it is to write content all day,… read more

11 Content Marketing Tips For Driving Conversions

January 10, 2014 - Posted by Angela von Weber-Hahnsberg

  A solid online marketing strategy is one that takes into consideration the need to attract leads, nurture relationships with those leads, and then convert them into sales. Most businesses have different online marketing activities in place for each step of this sales process, from social media marketing efforts geared towards attracting an online audience, and email marketing efforts meant to deepen those relationships, to a website built to close the deal. While many of these companies also use content marketing as an integral part of their overall strategy, it’s important to have a content marketing plan in place that includes writing fresh content specifically for each step of the sales process. Guiding leads through the sales funnel using content boosts the effectiveness of any social media or email marketing efforts exponentially. So how can your business craft content so compelling that it could attract, nurture, and convert leads all… read more

What Is High-Quality Content?

January 8, 2014 - Posted by Angela von Weber-Hahnsberg

  With the recent changes to Facebook’s algorithm, many businesses are asking themselves how they can tweak their current online marketing strategies in order to stay in news feeds and on consumers’ minds. One of the biggest takeaways from Facebook’s latest announcements is that links to high-quality content will be given preferential placement over images and posts that don’t include links. This simple statement has set the stage for an explosion of content in the world of online marketing. Content marketing was incredibly important before, but now it’s an absolute imperative. Garnering Facebook engagement via memes or even via genuine conversations with your audience will no longer be a viable option, if your posts don’t involve links to high-quality content. But therein lies the problem. What exactly is “high-quality content?” Or more to the point, what does Facebook think high-quality content is? Other than telling us that they want to… read more

The Future of Online Business Review Sites

January 7, 2014 - Posted by Angela von Weber-Hahnsberg

  What’s the deal with online business review sites? Sites like Yelp, Google+ Local, and Angie’s List have long been regarded as important places for businesses to manage their online image, but recently, there has been a bit of a kerfuffle involving their trustworthiness. Studies conducted a few months ago by the likes of Maritz Research and Consumer Reports document both consumer and business perceptions of the most popular online business review sites, as well as the way in which they affect purchasing decisions. The unfortunate results of these studies? While businesses almost universally lament the unfair practices of the review sites, most customers still trust them and use them to choose which businesses to patronize, and which to avoid. Consumer Trust It seems strange in today’s world of social media-driven everything, where friends are constantly connected and sharing their experiences on a regular basis, that the words of complete… read more

How To Achieve Facebook Marketing Success In Spite Of The Changes

January 3, 2014 - Posted by Angela von Weber-Hahnsberg

  Well, it’s a new year, and it looks like 2014 may just be ushering in a new era in Facebook marketing, as well. Businesses – and marketers – everywhere are panicking about the changes Facebook has made to its algorithm. It’s no longer going to be quite as easy to get your updates to show up in your Facebook fans’ news feeds – and in fact, they may not show up at all, unless marketers start shelling out the dough. Doomsday predictions abound, but what’s really going on? Is this the end of all things? Should we start stockpiling the toilet paper, and practicing our zombie apocalypse drills? Well, no. It’s a major change, and one that will affect the way social media marketers do business, but it’s far from the end of the world. As we see it, there are three major components to Facebook’s changes – and… read more

15 Fantastic Email Marketing Resolutions for a New You in 2014

January 2, 2014 - Posted by Angela von Weber-Hahnsberg

  It’s a new year! Time for a new you! Sure, you could make the same boring old New Year’s resolutions you do every year – get in shape, lose the clutter, save more money – but let’s be honest – how long do those resolutions really last? Maybe through the beginning of February, if you’re lucky? Once those Valentine’s Day chocolates start making the rounds, it’s all over. Luckily, mixing things up a little can sometimes amp up your efforts. So this year, why not try pairing any personal resolutions you make with…wait for it…corresponding email marketing resolutions for your company? That way, you’ll constantly be reminded of one or the other – which will hopefully boost your efforts in both areas. Sound crazy? Give it a try before you knock it! We’ve come up with 15 fantastic email marketing resolutions to help you give yourself – and your… read more

The Marketing Zen Group is Looking for 2014 Interns!

December 24, 2013 - Posted by Rilee Chastain

When it comes to applying for your very first job, there is nothing that looks better on a resume than a impressive, hands-on internship at an company in your field of interest. Whether you are looking to become a top online marketing guru, a social media wiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated! With that being said, we here at The Marketing Zen Group are excited to be looking for a great group of college students to intern with our company in 2014! As one of Inc. Magazine’s Top Entrepreneurial Companies in the 30 Under 30 rankings, as well as one of the 100 Best Companies in the U.S. to be… read more

An Online Marketing Firm’s Night Before Christmas

December 23, 2013 - Posted by Angela von Weber-Hahnsberg

  ‘Twas the night before Christmas, when all through the biz Not an SEO was stirring – not even that new girl, Liz. The keywords were placed in clients’ websites with care, In hopes that tons of web traffic soon would be there;   The interns were nestled all snug in their beds, While visions of guest blogging opps danced in their heads; And the SMMs in excitement, and the bloggers in elation Were all looking forward to a few days of vacation.   When on Google Analytics there arose such a clatter, All sprang to their laptops to see what was the matter. Away to Windows they flew in a dash, Tore open their browsers and prayed they wouldn’t crash.   The glow of their screens in the darkness of night Made it clear that nearby, something just wasn’t right. For who to their wondering eyes had shown up… read more

17 Ways To Integrate Email Marketing With Social Media Marketing

December 20, 2013 - Posted by Angela von Weber-Hahnsberg

On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other medium, and studies have proven that email is a powerful method of driving sales. Social media marketing, by itself, is one of the very best ways for your brand to connect with an online audience – by creating communities, nurturing relationships, and building a strong network of brand ambassadors who will provide online word-of-mouth advertising for your business. Can you imagine the marketing power you’d be harnessing by integrating the two? But integration doesn’t mean simply using both email and social media in your marketing strategy. True integration means synching the two marketing channels as closely as possible, using each to link to the other, and creating a seamless experience for customers that provides all… read more

Facebook Voice Messages: A New Way To Increase Customer Loyalty

December 18, 2013 - Posted by Angela von Weber-Hahnsberg

  Connecting with customers on a personal level is a vital element of any online marketing strategy. From curating segmented email lists tailored to customers’ interests, to engaging fans directly on social media, connections and relationships are the name of the game. In order to help those connections along, it’s a great idea to let customers see the human side of your business – the real people behind those products or services. Humans connect with other humans much more quickly than they can with inanimate objects or faceless companies – and they’re much more likely to feel a sense of loyalty to a human, as well. Just compare the following two scenarios. In one, you pay for a service that is delivered 100% online, without any kind of contact or communication with a person. The service is great, but impersonal, and no relationship is formed. In the other scenario, you… read more

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