Recent Posts

Why Social Media will NEVER Work for You

January 7, 2009 - Posted by Shama Kabani

Image via Wikipedia Because social media doesn’t “work.” You work IT. Or, you don’t. It’s a choice. Every time I speak, inevitably someone will assert: “I have been on Facebook and Tweeter (Twitter) for a while but it hasn’t gotten me any business.” And I have to think, “it” hasn’t gotten you business. What does “it” have to do with anything? “It” serves 150 million people (the number of users Facebook reached today), and you expect it to focus on you? Frankly I am a little tired of people expecting social media to work. It doesn’t. You DO! You have the ability to connect with 150 million people on Facebook ALONE. What do you do with this ability? Think of Facebook and Twitter and Linked-In as coffee shops. Just coffee shops teeming with people and no limitation on physical space. Oh ya, you have to bring your own coffee. No… read more

How to Hire Star Talent Using Social Media Sites

January 6, 2009 - Posted by Shama Kabani

Image by luc legay via Flickr As a growing company, we always have human resource needs that come up. In the past few months itself I have searched online for: blog writers, PR professionals, a printing press, an ebook layout artist, a copywriter and an intern. What might surprise you is that I didn’t use elance or craigslist. I used Facebook and Twitter! What are the steps to hiring star talent using Facebook an Twitter? 1. Finalize the Job Description – If you want to catch the right fish, you have to use the right bait. Okay, okay, I have never been fishing-but you get the idea! Don’t look for someone to “kinda sorta” do something. Have a solid description of what you need. 2. Formulate your Ad under 140 Characters – “Need a part time graphic designer, 2 yrs. experience a must. for more information.” Or “Now hiring… read more

Which Social Media Network Are You? A Quiz.

January 3, 2009 - Posted by Shama Kabani

Image via Wikipedia 1. You started developing your REAL personality in.. a. Highschool. Didn’t everyone? b. College was when it all started to come together… c. Not until I started working. That’s when I got to know my real self. d. It’s a journey! It’s a journey! 2. Your life is … a. An open book. b. All about the relationships! c. Work. d. Box of chocolates, or wait…is it a bouquet of flowers? 3. Your favorite subject in school was … a. Art and Music. b. English c. Math and Science d. Cafeteria. Lunch time! Also whatever I was in the mood for that year. 4. Your room is best described as… a. A canvas that reflects my soul. b. Covered with pictures, momentos, and notes. c. Minimalistic. d. Depends on what day it is. Monday-super clean, Tuesday- craft day, Wednesday- lost socks… 5. Your ideal night out is…… read more

Auto Responding on Twitter: A Do or Don’t?

December 29, 2008 - Posted by Shama Kabani

Image by Life in LDN via Flickr There is a hot discussion going on down at Chris Brogan’s blog. Chris argues that social media is no place for robotic behavior. I agree. Being a valuable human being is important in life and social media…go figure. Specifically, he expresses his loathing for auto responders like Tweet Later which allow one to automate messages to their followers. And looking at his comments, it seems like many agree with him. Lots of Amens. While I deeply respect Chris and 99.9% of the time agree (vigorous head nodding and all) with him. This time, I disagree. Like all tools, I think auto responders have a place. They can be used intelligently and with good intentions OR they can be used as tools to spam people. It’s about the choice isn’t it? Auto responders are akin to wearing bright colors in fashion. Done right, it… read more

Could you be Losing Subscribers? Check your RSS Feed in Google Chrome

December 28, 2008 - Posted by Shama Kabani

Thanks to a follower on Twitter, I was recently informed that the RSS feed for this site was broken in Google’s Chrome browser. Apparently when you tried to subscribe within the browser, you got a page filled with html gobbledygook. The solution? To use the feedburner RSS URL versus the site’s RSS URL. So, what should you do to check and solve this problem? 1) Download the Google Chrome browser if you don’t already have it. 2) Go to your blog page and click the RSS button. If you can easily subscribe, you don’t have a problem. If you get an html filled page, keep reading! 3) Setup a feedburner account or login into your current account. If you don’t have a feedburner account, I highly recommend getting one. It allows you to see your subscriber count among other metrics. It’s a free service. 4) Go under “Edit Feed Details”… read more

Wishing You Happy Holidays and a FABULOUS 2009

December 26, 2008 - Posted by Shama Kabani

The entire team here at Click To Client would like to you wish you happy holidays. May 2009 bring you more clicks and more clients. = ) Happy Holidays from: Shama, Maureen, Afzal, Krishna, Sofiya, Stacey, Tina, Yukie, and OF COURSE- Snoopy, the office mascot.

How to Create a Fail-Proof Online Product

December 22, 2008 - Posted by Shama Kabani

By: Shama Hyder I am usually not a huge fan of the traditional “internet gurus” because often their message feels hype-filled to me. I have found very FEW actually deliver on their promises. However, I ran into some great video by Eben Pagan the other day. Just 45 minutes of very good online marketing advice. No pushy sales pitches. If you like, you can see the video here. My favorite part of the video was when he gave advice on how to create a fail-proof online product. Or at least shared how to dramatically increase its chances of being successful. Now, here is a guy who has done TONS of product launches, so he knows what he is taking about. Here are his 3 recommended questions to ask yourself plus my 2-bit. 1. Is there an irrational desire or urgent pain? Before you create (or worse…launch) your product, ask yourself… read more

7 Things You May Not Know About Shama

December 14, 2008 - Posted by Shama Kabani

By: Shama Hyder It’s a blogger chain! You write 7 things that someone may not know about you, and then you tag 7 other bloggers who do the same. Well, I’ve been tagged by the remarkable Kevin Eikenberry. Think email forwards on steroids! I usually pass on these things, but I do get a LOT of questions about what I like to do in my free time, etc. So, I thought this was a good chance to give you a peak behind the curtain. 1. I love country music. No, seriously. You can stop laughing now…When I was a kid, my uncle used to listen to the Judds (Why not me…), and I fell in love with the genre. My favorites: LeAnn Rimes, Taylor Swift, and Brad Paisley. 2. I read ridiculously fast. And I don’t speed read. I don’t even know what that means. I don’t use a technique,… read more

5 Secret Weapons that Gen Y Can Leverage for Success

December 11, 2008 - Posted by Shama Kabani

By: Shama Hyder When I first launched my company, I was unsure of how people would respond to the owner (me!) being part of Gen Y. For the longest time, this remained a fear. I figured none of our clients had figured out my age, or they just plain didn’t care. Either way- I was happy, they were happy, and the business flourished. Imagine my surprise when our biggest client announced to me “we chose you out of all the companies because you get the online world like NO OTHER. You practically grew up with it.” I was pretty stunned as I hung up the phone. Literally a week later, another client exclaimed how choosing us was a natural choice because I was at the helm. I noticed this to be a growing trend…and then it hit me. Being Gen Y was an advantage! Here are the 5 secret weapons… read more

What's Your Burning Question about Social Media Marketing?

December 7, 2008 - Posted by Shama Kabani

By: Shama Hyder I have some good news and some even better news. = ) The good news is that I am writing a book on social media marketing. Not just any old book-but a PRACTICAL how to get clients using social media sites guidebook. A real “nitty gritty” case-study rich social media marketing book. And I plan to make it available in pdf and print form. Why is this good news? : ) Because for the longest time my colleagues, clients, and readers (you guys!) have been requesting it. What’s the even better news? I want you guys to be a part of it! You see, I don’t want this to be fluffy, feel good, buzz words (authenticity, transparency, community) filled book. Not that the big picture ideas aren’t important. They are. BUT, I want this book to be an INTEGRAL part of your online marketing efforts. I want… read more

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