Recent Posts

Facebook Launches “Like” Feature for All Ads

September 23, 2009 - Posted by Shama Kabani

Beginning this September, Facebook will be including a “Like” feature alongside ads on their website. This functionality will allow users to actively rate the different ads that they see, and judge whether specific ads are likeable or not. This “Like” feature is quite similar to the “Like” feature enabled for other components in Facebook. To make ad-browsing more efficient and user-friendly, Facebook will be adding an “X” on every ad. One tap on the “X” closes the current advertisement and initiates the emergence of the next ad in the chain. Either you “Like” it, or you don’t The “Like” system is actually a boon for individuals who are growing weary of giving thumbs-up and thumbs-down ratings for materials they encounter on the Net. If you click “Like”, the system recognizes the rating and records it. If you don’t like an ad and you decide to just close the ad, you… read more

Small Businesses Fly Free – A Cool Grant by British Airways

September 16, 2009 - Posted by Shama Kabani

Okay guys, I hate to do two sponsored posts in a row – but this one is too good for me not to share! I love it when in a tough economy, big businesses decide to help small businesses. British Airways is doing something just like that! They are offering a Business Opportunity Grant that will help 100 small businesses fly around the world to see their clients, attract new ones, and just do more business in general! And, while I am a huge fan of online marketing (of course), even I sometimes wish I could just go visit my clients and sit down over a cup of coffee with them. You don’t have to British to enter. = ) If you are a US company with a valid federal ID and less than 500 employees, you can enter. If you are an authorized employee, you can also enter. Can… read more

How to to Maximize Your Opt-In List: A Quick Guide

September 13, 2009 - Posted by Shama Kabani

Make everything user friendly Your website is the front-end of your operations, the shining gemstone of all your marketing efforts. This is why you should make everything as painless as possible when people are trying to sign up for something. Streamline it The most important component of your offer should be clearly visible. Use simple, bright colors and clean text links. If you want your visitors to view two or three more pages, make sure that they can navigate the deeper pages with little effort. If they don’t want to navigate other pages anymore, the registration form should easily be seen on the landing page they are on. There is not fixed formula for the placement of your main call to action. It all depends on your website’s over-all design, the length of your copy, the number of illustrations and graphics, etc. You don’t have to guess. What you can… read more

Email Marketing Mistakes to Avoid

September 8, 2009 - Posted by Shama Kabani

Everyone’s talking about using social media networking to increase their profits. Traditional strategies like email marketing are being slammed for ‘hipper’ strategies like using Twitter and Facebook. However, lots of companies still use email marketing no matter how cumbersome or ‘un-hip’ it may seem. From getting people to buy eBooks to getting people to sign up for auto-shipping programs for slimming pills, the humble email is still the number 1 choice of those who are just entering the wild world of niche marketing, etc. and for those who have been in this business for a long time. Spam laws matter There are two sets of international laws on spam emails. One is for the United States and the other is for Europe. In the United States, there is the federal legislation for spam and there are also state regulations for spam. It would be best if you can take into… read more

Cool Small Business Technology Makeover Contest by AT&T

August 26, 2009 - Posted by Shama Kabani

I rarely promote contests on this website – but this was one was too good to pass up! Izea asked me if I’d be interested in sharing with you guys – and I was all for it. In this economy, the stuff a business really needs (like a technology upgrade!) can often take a back seat. But, thanks to AT&T – one small business can get exactly what they need. AT&T is Giving away a Technology Makeover. On July 16th, AT&T launched a cool resource website for small businesses. To celebrate, the company is giving a Small Biz Tech Makeover to one lucky prize winner. The grand prize consists of 2 Samsung Epix Smartphones, 1 – year subscription to AT&T Tech Support 360SM Advanced Service Package; 1-year subscription to AT&T UNIX or Windows Enhanced Web Hosting Services; AT&T Web Design Service; 1-year subscription to AT&T Unified Messaging; Digital Express Direct… read more

How to Tweet and Facebook your Way Into a Job – or Out of One

August 20, 2009 - Posted by Shama Kabani

Social networking sites have been around for some time now, but it’s only now that employers (you know, people who really matter to your career) are using these networks to screen potential employees. According to a recent study, it was found that almost half (45%) of all companies are diligently searching and exploring whatever social media presence candidates have. No booze & drugs on Facebook please… In the past, employers had to rely on pricey background checks and lengthy interview processes to get the gist of what a job candidate’s been up to prior to the interview. According to the study done by Harris Interactive, more than 2,500 human resource departments reported to have been using social media networking for primary screening of potential employees. A staggering 35% of them reported to have not hired certain individuals because of what they found online. Facebook, MySpace and personal blogs can become… read more

Using Social Media Outlets for Marketing

August 13, 2009 - Posted by Shama Kabani

Anyone with any kind of online presence has probably been to Facebook, LinkedIn, or Twitter at least once. Maybe you just looked around or reconnected with old friends. Perhaps you saw a competitor online. Regardless of the reason why you were there, the fact still remains you were there. In fact, there are millions of people that use these social media sites every day for one purpose or another. If you’re looking to broaden the market for your company or brand, online marketing is an excellent resource. In this current climate of downsizing and stretching not only every dollar but every resource, more and more people are realizing that online marketing is not just for the technology minded. Below are just a few of the top benefits of using this marketing strategy. Top 5 Reasons to Market Virtually 1. The Required Time Investment (Preparation, Commute Time, Event Attendance, etc) If… read more

New Facebook Search

August 12, 2009 - Posted by Shama Kabani

About a month ago, the system engineering team at Facebook tested an improved Search function with a small circle of Facebook users who were actively using their accounts to share information, news, etc. That small test proved to be a success, which is why the same team of developers and engineers has decided to make the function available to all Facebook users. Basically, your News Feed section will now become searchable. You can search your friend’s and family’s updates for specific content, using the keywords of your choice. You can also do this same search for any public profile. If you want to be found by strangers, consider making your profile public as well. Building upon the tried and tested methods of search engines like Google, the same flexibility (and not to mention search ability) will be made available on the Facebook system. Apart from your contacts on Facebook, you… read more

How to Lose a Follower in 10 Tweets – or Less

August 7, 2009 - Posted by Shama Kabani

Everyone is talking about how to get Twitter followers – but do you know the fastest way to lose them? Here are 10 bullet proof tweets to make someone unfollow you. Fast! 1) Get 30,000 followers overnight! Click here !!!! 2) Do NOT Pay For Teeth Whitening!!! Learn the trick discovered by a mom to turn yellow teeth white for $5. 3) Day 1: Trying out this tweeter thing…. Day 3: Sign up for my social media course today and you too can be an expert! 4) F***. Bootie. F***. 5) Hey BFF like F4EVE is so MIA like RN 6) Real Estate available in your town!!! Check out this property for peanuts. 7) Mom Makes $63 Per Hour and $5,500 a month Online From Home! Read Her Story Here To Find Out How To Do It (even YOUR mom may unfollow you after this one…) 8) Want to lose… read more

Social Influence Marketing Report – Main Insights

August 2, 2009 - Posted by Shama Kabani

Razorfish recently put out a fabulous report on social influence. However, it was 54 pages long. Below are the insights I found most useful. You can see the full report here (a great read): http://fluent.razorfish.com/publication/?m=6540&l=1 Introducing the Social Influence Marketing Survey: • Razorfish surveyed 1,000 consumers split evenly between active social network users and a sample drawn from the general population** to test for variations in responses between them (participants who had never used a social platform were screened out). No significant variations in responses were ascertained. • Concentrating on the 18-55-year-old age range, the panel had equal gender representation. • Fifty-six percent (56%) of the panel respondents reported spending over $50 a month online. • It’s important to note that we found no variations in the responses among the people who identified themselves as active users of social networks and those who use social media less frequently. In other… read more

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