Recent Posts

MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies

June 20, 2014 - Posted by Deanna Ayres

SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to provide more transparency into why they exist and what advertisers can do to comply with them. Most advertisers aren’t likely to be affected by the change, though Google points out that there will be new restrictions put in place regarding weapons, tobacco and fireworks, all of which will fall under a new Dangerous Content policy. At the SMX Advanced event this week, Google’s head of search spam announced that the search engine will be revising its rejection notices for reconsideration requests so that, in some cases, they contain more detail. A screenshot of one such notice shows a new section titled “A note from your reviewer,” followed by specific advice that would help a webmaster to prevent further manual action from Google. Social Media: In… read more

What You Need To Know About Canada’s New Anti-Spam Law

June 19, 2014 - Posted by Angela von Weber-Hahnsberg

On July 1, 2014, there will be a new sheriff in town…or should we say, there will be a new Mountie in the Rockies? That’s because that’s when the new Canadian Anti-Spam Legislation (CASL) goes into effect. It looks like a trend that started in the EU, in countries like Germany and Ireland, has now made its way to North America: stricter anti-spam regulations for email marketers. Why is this pertinent to American businesses? Well, this law regulates emails and other electronic communications that are received by computers and phones in Canada. In other words, it doesn’t matter where the sender of the email is – if you have Canadian customers, this law applies to you. CAN-SPAM Americans are of course familiar with our own anti-spam legislation, the CAN-SPAM law, which requires the following from businesses who send marketing emails: 1. Emails can only be sent to people who have… read more

MZ Featured SEO/Outreach Marketing Intern: Connor Chan

June 18, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Connor Chan, one of our promising young SEO/outreach marketing interns. We’ll let Connor tell you himself how he’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name is Connor Chan, I’m 21 years old and a senior at Connecticut College. I am majoring in English literature and minoring in computer science. 2. What is something unusual about you that makes you unique? I grew up playing violin… read more

MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

June 13, 2014 - Posted by Deanna Ayres

SEO: Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns. Social Media: Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as indicate which types of ads they would prefer to see. At the moment, Facebook gets its information for targeted advertising from users’ likes and shared content. Soon, though, the company will tap data that it already collects from people’s smartphones… read more

Marketing Zen Group Now Accepting Intern Applications

June 12, 2014 - Posted by Angela von Weber-Hahnsberg

When it comes to applying for your very first job, there is nothing that looks better on a resume than an impressive, hands-on internship at a company in your field of interest. Whether you are looking to become a top online marketing guru, a social media whiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated! With that being said, we here at The Marketing Zen Group are excited to be looking for a great group of college students to intern with our company in 2014! As one of Inc. Magazine’s Top Entrepreneurial Companies in the 30 Under 30 rankings, as well as one of the 100 Best Companies in the U.S. to be… read more

MZ Featured Content Marketing Intern: Kaitlin Bain

June 11, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Kaitlin Bain, one of our promising young content marketing interns. We’ll let Kaitlin tell you herself how she’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name is Kaitlin and I go to Texas Tech University. I will be a junior in the fall and I am a journalism and political science double major with a minor in Arabic. I am from Houston and love the city… read more

15 Instagram Marketing Tips

June 5, 2014 - Posted by Angela von Weber-Hahnsberg

Most businesses are pretty familiar with the gold standards of social media marketing: Facebook, Twitter, Google Plus, LinkedIn, and even Pinterest. But Instagram is one of those relative newcomers to the scene, embraced whole-heartedly by consumers, but still not quite one of the “big ones” as far as marketing is concerned. That’s all starting to change now, though. Marketers are realizing Instagram’s great potential as a unique way to share glimpses behind the scenes, shots of a business in action, or even just fun pictures to demonstrate a company’s culture and personality. To help businesses jumping in for the first time, we’ve put together a list of 15 Instagram marketing tips to give you some ideas on how to make the best use of this new social media platform. 1. Fill out your Bio. As tedious as it can be to force yourself to do all the set-up work before… read more

MZ Weekly News Round-Up: Twitter’s Financial Renaissance and Apple’s Smart House

May 30, 2014 - Posted by Deanna Ayres

SEO: In what’s turned out to be a piece of non-news, a Google spokesperson has recently refuted speculation about updates to the Penguin algorithm by confirming that the search engine is not currently working on new Penguin or spam efforts.  The company’s response follows claims from SEOs about drastic changes in search results, especially concerning previously penalized sites. Although Google is denying that they’ve made any changes to their algorithms, webmasters whose sites are experiencing ranking changes are hesitant to believe that. Google’s head of search spam released a video this week to address a very specific SEO question: how does the search engine handle one page that has two links that lead to the same page? He answered by saying that PageRank flows to each link individually, just as it would for any other link on the page. Additionally, the treatment of anchor text may vary with time. In… read more

7 Tips For Creating the Perfect Marketing Hashtag

May 29, 2014 - Posted by Angela von Weber-Hahnsberg

Spend any time at all on a school campus, and eventually, you’re bound to overhear the word hashtag in conversation. What started as a way to categorize Twitter posts rapidly evolved into a way to make funny comments, to join conversations, or even to show your support for a cause online. Their supreme catchiness made it inevitable that hashtags would eventually make their way into real-world conversations, as well, especially among the younger, tech-savvy set. It’s that same catchiness that drives businesses to take advantage of the hashtag phenomenon, as well. For marketing purposes, hashtags are pure gold – if handled carefully. The right hashtag can boost a company’s visibility and popularity exponentially in days, even hours. But careful strategizing is necessary to ensure that all goes well – who can forget McDonald’s harrowing brush with the #McDStories hashtag, when social media users hijacked what was supposed to be a… read more

MZ Weekly News Round-Up: Microsoft’s New Tablet and The Fall of MetaFilter

May 23, 2014 - Posted by Deanna Ayres

SEO: MetaFilter, a news and discussion site founded in 1999, caught some attention this week after announcing that a Google penalty has damaged its business, causing the website to let staff go. The effects of Google penalties on sites both large and small are nothing new, but in the case of MetaFilter, it’s hard to say what went wrong. As Google continues to distribute penalties, both manually and automatically, the search engine is remaining tight-lipped in terms of giving explicit reasons. Without confirmed reasoning, SEOs continue to speculate about what caused the fall of MetaFilter. Google has released new updates for its Chrome web browsers on OS devices, among which are “hotwording” capabilities. “Okay Google” voice search is now implemented on the US version of Google.com, and Chrome’s new tab page. This voice search feature will work automatically upon opening a new tab or navigating to the main Google page,… read more

Page 2 of 3912345...102030...Last »