Recent Posts

Cut through the Noise of Social Media by Being Useful

July 11, 2013 - Posted by Shama Kabani

Companies don’t compete for attention from other companies, they compete again EVERYTHING! Businesses are using the same real estate that we all use every day to communicate with our friends and family: Facebook, Twitter, Pinterest and other social networks. This makes it difficult for us as we get barraged with messages to like, +1 and friend companies all day long. How does your company win? Be amazing – be Zappos! Transcend marketing. This is really hard, and often, not particularly realistic. Or… Be truly, inherently useful. Your customers will keep you close by engaging with you on social media, watching your videos, subscribing to your newsletter, reading your blog, and more. Create Youtility Your goal with Youtility is to create marketing that is so useful people would pay you for it. You, of course, won’t be charging them for your marketing but you want to provide so much value that… read more

I Can Has Memes in My Online Marketing Strategy?

July 10, 2013 - Posted by Angela von Weber-Hahnsberg

Memes are taking over the world. Seriously. You’ve seen those little pictures with funny captions on your Facebook feed, right? Memes are everywhere. People create them to make political statements, to crack up their buddies, and, most importantly for our purposes here, to market their businesses. So why is it that memes are so popular? Well, aside from the fact that they’re usually hilarious, they’re easy to make, easy to consume, and easy to share. What could be more perfect for use as a marketing tool? Before you run off and start posting picture after picture of cats with a very limited grasp of English grammar on your company’s Facebook page, though, let’s take a minute to discuss just how this tool can fit into your social media marketing strategy. 1. First of all, decide what exactly you want from your meme. Are you using it to build brand awareness… read more

So Bad You Can’t Look Away: How You Should Definitely NOT Respond to Negative Customer Reviews and Comments

July 9, 2013 - Posted by Angela von Weber-Hahnsberg

Remember that restaurant featured on Kitchen Nightmares a while back? The one whose owners absolutely blasted anyone who dared to give their food or service a thumbs-down online? Calling them names, threatening legal action, filling their Facebook page with expletive-laced rants? Of course you remember them! Who could forget? But did you know they actually did have some positive reviews on various sites? Betcha didn’t. And whether or not their food was actually any good, at that point, it didn’t matter anymore. All that mattered was their unprofessional online behavior. The thing is, people are drawn to drama. It’s just naturally more interesting than the mundane positive stuff of daily life. Our emotions get involved, we want to share our horror or outrage with others, and even months later, we still remember exactly what happened. And that is where problems can begin for any business. You can provide amazing customer… read more

4 Things A Snail Can Teach You About Online Marketing: Yes, That’s Right. We Said A Snail.

July 3, 2013 - Posted by Angela von Weber-Hahnsberg

If you’ve watched much TV lately, or gone to the movies, you’ve probably seen trailers for the new DreamWorks movie that’s coming out about a speedy snail. Somehow or other the little guy ends up turbo charged and able to race against actual cars at the Indy 500. So, yeah. Not quite your average, everyday garden snail. Naturally, that got us here at Marketing Zen thinking. What could we learn from snails about online marketing? Because, as you probably know, we here at Marketing Zen eat, breathe, and sleep online marketing! And surprisingly (or not surprisingly, depending on how close your relationship with mollusks is), we found that snails can actually give us some great insights into how to market yourself on the internet.  Here are four of them, freshly plucked from the garden: 1. Leave a glistening slime trail wherever you go. Okay, yes, it sounds gross, but bear… read more

When Going Viral Just Means You’ve Caught a Virus: 3 Reasons To Ditch Your Blog

July 2, 2013 - Posted by Angela von Weber-Hahnsberg

Ah, the ubiquitous blog. Everybody’s got one. So naturally, you do, too. You want your business to grow, right? You want to bring in new customers by the truckload! So of course you have a blog on your website! The thing is, you’re busy running your business. As in, doing the things that your company actually does. You know, the things that make people want to hire you, or buy from you. And you totally rock at those things! So it’s only natural that keeping your blog updated regularly with riveting content and stylish writing isn’t at the very top of your list of priorities. Oh sure, it’s on the to-do list, right there with the rest of your online marketing plan, but you’ve got places to be and people to see. You’ll get to it eventually. But will you? You may start out with good intentions, but then get… read more

The Top 4 Ways to Have An Effective Twitter Call to Action

June 27, 2013 - Posted by Shama Kabani

Often, it is easier and faster to gain followers on Twitter than it is on any other social media site. In particular, Twitter followers seem to grow much faster than Facebook likes. In fact, some numbers indicate that Twitter followers grow at a 55% faster rate than Facebook likes. While Facebook will remain king of social media for a while, Twitter is rapidly becoming the site to use for companies that want to establish their brands. Companies that want to be known should establish themselves firmly on both sites, though Twitter will likely spread their brand faster, which will help them to accelerate their online networking. So Why Use Twitter? Besides the fact that Twitter followers come rather rapidly, the marketing strategy of any company or small business should require some calls to action. Tweeting is pointless unless you are getting the results that you need from twitter, such as… read more

5 Great Ways To Accelerate Online Networking

June 26, 2013 - Posted by Shama Kabani

Thanks to the development of the internet and social media, the way we meet and network with people and companies has dramatically changed. While face-to-face meetings are still important, most people are able to find out who you are by a simple Google search, Facebook perusal, or LinkedIn profile check. Networking online is drastically different from what networking used to be. Today, meeting someone doesn’t matter as much as your representation of yourself on the internet. That’s why it’s important to follow these five ways to help you network properly in the modern era. Have a determined goal. Setting a networking goal allows you to have a determined number of steps in order to attain that goal. Whether your goal is to meet people at specific companies or within specific industries, you must understand how to connect with your audience in order to market yourself. This will help you establish… read more

Three Steps to Being Desirable for Clients

June 25, 2013 - Posted by Shama Kabani

Everyone wants to portray himself or herself as an expert. In fact, most companies would say that they don’t just want to portray themselves as experts. They also want to be experts. They want clients and prospective clients to think of their company as the go-to company for anything that the client needs or desires. Being that go-to company makes your company extremely desirable for clients and potential clients. Learn all about the three ways to become desirable to clients.   1. Demonstrate Your Knowledge of the Subject One of the best ways to show that you know what you’re doing (and are therefore an expert) is through a newsletter or blog. Successful B2B blog posts help improve your image as an expert, particularly because they make your company well known. You’ll want to make sure that your blog is well known in order to have the full advantage of… read more

7 Tips For Successful B2B Blogs

June 20, 2013 - Posted by Shama Kabani

Blogs are an important part of any online marketing strategy, and getting your blog noticed can be difficult. It can also be hard to make sure that your B2B, or business to business, blog posts are successfully aimed and draw in the correct audience. In fact, successful blog posts can be particularly difficult since sometimes it requires more than content for great content marketing. However, there are some common characteristics that B2B blog posts have that can make your B2B posts successful. Read on to learn these seven tips! 1. Always incorporate media. Too many B2B blogs are focused on getting solid content, so they publish text-only blogs. This is boring, even to other business people. Incorporating photos, graphs, and videos will make your blog much more visually interesting and will increase the chances of having return readers. 2. Post regularly. This does apply to all blog posts. How can… read more

3 Great Tips For Getting Started With Google Analytics

June 19, 2013 - Posted by Shama Kabani

Google Analytics is an extremely important part of tracking visits to your company’s website. Once you’ve set it up, you will be able to use Google Analytics to gain insight  which will help you to improve customer service and increase profitability for your company. Measuring data about your website is part of the future of digital marketing, but it’s also part of the present. If you’re not using Google Analytics, you need to. Google Analytics can be extremely overwhelming to the novice user, however. When you first log in, the amount of data present seems to be almost useless because there’s so much. It is a struggle for beginner users to find the data that they want. Sometimes, searching for the specific piece of data you want seems to be more time-consuming than it should be. In order to cut the clutter and focus on the data that matters to… read more

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