August 13, 2009 - Posted by Shama
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Anyone with any kind of online presence has probably been to Facebook, LinkedIn, or Twitter at least once. Maybe you just looked around or reconnected with old friends. Perhaps you saw a competitor online. Regardless of the reason why you were there, the fact still remains you were there.
In fact, there are millions of people that use these social media sites every day for one purpose or another. If you’re looking to broaden the market for your company or brand, online marketing is an excellent resource.
In this current climate of downsizing and stretching not only every dollar but every resource, more and more people are realizing that online marketing is not just for the technology minded. Below are just a few of the top benefits of using this marketing strategy.
Top 5 Reasons to Market Virtually
1. The Required Time Investment (Preparation, Commute Time, Event Attendance, etc)
If you’re like many companies, you’re either trying to do more work with fewer people. If you’re shorter on time than you’d like, online marketing is a perfect answer. Gathering leads and new contacts is only a few clicks away, not miles away at the latest industry event. There’s no commute time on the World Wide Web, and, depending on the level of your marketing effort, the time preparing and implementing your campaign is minimal.
2. Relevance of Target Audience
On social media sites, the size of your audience grows exponentially. The potential for leads is practically unlimited, but you can also tailor your audience to ensure you are reaching the people you want. Facebook and LinkedIn are very group oriented media spaces. Where you choose to post your marketing material will determine the audience you reach.
3. Competitive Research
The internet is making our world more transparent every day. Company information is no longer relegated to hardbound directories or industry databases. All the public background information you need is available with a touch of a button or the click of a mouse. If the company, person, or brand you’re interested in has any kind of online presence, you can find them. Check their popularity with the public, get information on their marketing efforts, and check their corporate structure. Having this much background information available can also come in handy when you’re trying to really target your audience, as well.
4. Ease of Follow-Up
Even with a targeted audience, the results of your social media marketing campaigns could be quite significant. In the world of business cards and hand scrawled names and phone numbers, follow-up can be a nightmare. There is a relatively short time to follow-up with your contacts to ensure they’re still interested and fresh on the details of your meeting and interaction. With online social media marketing, follow-up can be as simple as sending an email. With today’s email clients and scheduling software, you can even automate your follow-ups to help guarantee you never miss an opportunity.
5. Environment Impact (“Greener” Method)
Now more than ever, the environment is at the forefront of concern. More people are realizing the damage we’ve caused by thoughtlessness and poor planning. Online marketing has many advantages, but one of the most important is that it is environmentally sound. Media marketing is paperless, requires no commuting, and uses little energy. The effects of your marketing campaigns will increase many times over; at the same time, your effect on the environment shrinks to almost nothing. Saving your planet has never been more important – or easier to do.
August 12, 2009 - Posted by Shama
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About a month ago, the system engineering team at Facebook tested an improved Search function with a small circle of Facebook users who were actively using their accounts to share information, news, etc. That small test proved to be a success, which is why the same team of developers and engineers has decided to make the function available to all Facebook users.
Basically, your News Feed section will now become searchable. You can search your friend’s and family’s updates for specific content, using the keywords of your choice. You can also do this same search for any public profile. If you want to be found by strangers, consider making your profile public as well. Building upon the tried and tested methods of search engines like Google, the same flexibility (and not to mention search ability) will be made available on the Facebook system. Apart from your contacts on Facebook, you will also be given the same functionality with specific pages that you are a fan of.
Using the Search function
Using the Facebook Search function is very easy. Simply type the search terms on the Search box on your Facebook page and do a search. You are also encouraged to use the search filters if you want to limit the search results. This is especially useful if you are a fan of numerous pages but you just want to search a particular group of people or pages. The same filters can be used to narrow down search results when you are looking for individual accounts, etc.
The Search function is simply fantastic because now you can zero in on what people are saying about specific topics. Whether you’re out to find the hottest restaurant in town right now or you’re just scanning people’s blogs for their opinion about the current national economy, you can do all those things with a click of a button.
August 7, 2009 - Posted by Shama
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Everyone is talking about how to get Twitter followers – but do you know the fastest way to lose them? Here are 10 bullet proof tweets to make someone unfollow you. Fast!
1) Get 30,000 followers overnight! Click here !!!!
2) Do NOT Pay For Teeth Whitening!!! Learn the trick discovered by a mom to turn yellow teeth white for $5.
3) Day 1: Trying out this tweeter thing…. Day 3: Sign up for my social media course today and you too can be an expert!
4) F***. Bootie. F***.
5) Hey BFF like F4EVE is so MIA like RN
6) Real Estate available in your town!!! Check out this property for peanuts.
7) Mom Makes $63 Per Hour and $5,500 a month Online From Home! Read Her Story Here To Find Out How To Do It (even YOUR mom may unfollow you after this one…)
Want to lose fat fast? We know you hate your abs! Click here!
9) D-M @Dopey I HATE @Sleepy. Oops! that DM ended up being public.
10) Today is my birthday. Please help me get more followers. Please RT! Please?! Pretty please?
We promise that a combination of these tweets above, applied consistently over time can help you reach 0 followers in no time! No need to thank us. Gift baskets appreciated.
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