Recent Posts

5 Tips for Creating a Landing Page That Converts

September 24, 2013 - Posted by Angela von Weber-Hahnsberg

How many times have you clicked on a link in a marketing email or social media post, only to be brought to the homepage of the company’s website? Did you take the time to click around the site and figure out where they were actually talking about the contents of that email or post? Of course not! You figured it’d be a waste of your time, and left the site right away. Or how about this? You clicked on the link, and it took you to a dedicated landing page – but the graphics were so jarring, the design was so confusing, or the content was so unclear, that you threw your hands up in despair and left without giving them the information they wanted. So what’s the deal with landing pages? Why don’t people pay more attention to them when creating a campaign as part of their online marketing… read more

10 Reasons Why Content Writers Should Claim Their Google Authorship Markup

September 20, 2013 - Posted by Angela von Weber-Hahnsberg

The times, they are a-changin’. But you knew that, right? The days of Google’s algorithm rewarding wimpy content just because of the links it contained are long gone. People who actually write decent content – quality stuff that people might actually want to read – are finally getting their due. And recently, they’ve been getting even more attention, thanks to Google’s authorship markup. You’ve seen it, even if you haven’t realized it – it’s that little head shot of the author that pops up next to something they’ve written in search results. But it’s much, much more than just a picture. Google’s authorship markup is changing the way you need to be optimizing the content you write for your business. Yes, the normal rules for SEO optimization still apply: keywords, interlinking, link building, etc. You should keep following your current online marketing strategy. But now more than ever, the quality… read more

The Benefits Of Blogging For Your Business

September 19, 2013 - Posted by Rilee Chastain

Blogging is one of the most important ways to connect with your audience. When blogging first became popular on the web, it was mainly used as fun, new way for people to share their own individual thoughts across the internet. Some blogs were created for the purpose of connecting with an outside audience, while others were simply used as an outlet to express a person’s own daily thoughts and feelings. But, in the last 10 years, blog posts have come a long way from simply sharing what you had to eat for dinner or telling stories about your kids and pets.  Blogs have become a necessary staple for nearly every website across the web, especially those in the business world. This is because blogging for your business site, especially for service businesses, can go a long way towards establishing your expertise in your industry AND connecting with your clients on… read more

Now Hiring: Social Media Strategist in Dallas/Fort Worth

September 18, 2013 - Posted by Rilee Chastain

Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Do you dream of creating social strategies for brands? You just might be the person we’re looking for! This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. To be straightforward: this is a challenging position. If you think you’re up for the challenge, keep reading! What you’ll do: Thoroughly research clients’ social media needs and build from that strong strategies, timelines, content calendars, contests, advertising campaigns, etc. Implement the above strategies on a daily basis for a number of different clients Acquire new connections and followers Engage and retain existing fans and followers Build brand… read more

How to Create Link Bait

September 18, 2013 - Posted by Angela von Weber-Hahnsberg

So, you want to create link bait that’ll bring all the boys to the yard? Now that we’ve gotten that song stuck in your head all day (you’re welcome), let’s talk about link bait as a vital part of your internet marketing strategy, shall we? When you’re writing content, one of the main reasons you’re doing it is to get people to link back to it, right? So that takes care of the “link” part of the equation. But what about the “bait?” Well, what does every fisherman need when he goes fishing? A hook! And that’s exactly what you need in order to turn your blog post into link bait. You can go to Bass Pro Shop and pick up one of those glittery metallic fish with a hook pre-attached…or, you can do something that’ll actually work, and write your content with a specific hook in mind. In other… read more

How to Use Digital Public Relations to Win Friends and Influence People

September 17, 2013 - Posted by Angela von Weber-Hahnsberg

In case you hadn’t heard, the world of online marketing is changing. The tactics you used so successfully to drive traffic to your website just a few short years ago now produce only lackluster results. It’s challenging enough to keep up with the constant changes in Google’s search algorithm, or the updates to various social media platforms…but toss in the expansion of a whole new branch of online marketing, and the sheer amount of new information to digest can be overwhelming. That’s why Marketing Zen is here to help! Today we’re going to explain the brave new world of digital public relations: how to reach out beyond the limits of your own website and social media accounts to gain access to brand new audiences. Basically, the gist of digital PR is reaching out to online influencers, and building a relationship with them, so that they become willing to share information… read more

The Top 5 Social Media Marketing How-To Books

September 13, 2013 - Posted by Angela von Weber-Hahnsberg

So, who is it that needs to read books about social media marketing? Um, everyone. Or at least, everyone who wants to grow their business and become successful. Which is pretty much everyone. Social media marketing is not just the wave of the future – it’s the wave of today. The wave of right now. And if you’re not making use of it, then you’re missing out on a huge opportunity to expand your business. Not only that, it’s become a consumer expectation that all businesses should have a presence online in social media – so not having one can actually harm your brand. What can you do if you have no clue where to start? The same thing you did when you were a kid in school – find a book and read about it! We’ve found five great resources for anyone, from beginners to those experienced in social… read more

Your Ultimate Guide to B2B Internet Marketing Part 4: Four Steps to Effective Digital Public Relations

September 6, 2013 - Posted by Angela von Weber-Hahnsberg

Today we move on to part 4 of our five-part series on business to business internet marketing. We’ve already covered B2B social media marketing, content marketing, and email marketing, so by now, you should have a good basic understanding of those aspects of B2B online marketing. And next week, in our last installment of this series, we’ll be talking about search engine optimization. But today, we’ll be discussing B2B digital public relations. So what exactly is digital PR, and how is it different from other online marketing? Well, it’s not so much that it’s different from other modes of internet marketing. It’s that it uses those modes in different ways than usual. For example, rather than simply contributing to industry conversations on LinkedIn to establish expertise, as you would in basic social media marketing, digital public relations requires you to jump into any online conversations about your company, taking hold… read more

How Businesses Can Now Generate Direct Leads Via Twitter

September 5, 2013 - Posted by Rilee Chastain

New Twitter lead generation feature means big things for businesses online. Generating leads has always been one of the single most important aspects of traditional marketing. Therefore, when small businesses began creating a marketing presence online, it only became natural to move these same lead generating tactics online as well to try and gather more information about their online audience. In fact, recent data collected by Infusionsoft found that over 60% of the site’s customers use social media channels like Twitter in order to generate quality leads for their company. However, moving traditional lead generation tactics online hasn’t exactly been the easiest task, especially when seeking out high quality leads and initiating follow up―until now. This week Twitter introduced new online Lead Generation Cards as a way for businesses to generate leads directly within a tweet. While Twitter Cards for promoted tweets have been a great way for followers to… read more

How to Increase Your Website Traffic via Link Building – Part 2

August 28, 2013 - Posted by Angela von Weber-Hahnsberg

Welcome back, class! If you’ve gotten started following the directions in our previous blog post on link building (Hey, high five, A+ student!), you’ve already got amazing content on your website, and have sought out the right kinds of sites you want linking back to that content: sites that are relevant, authoritative, and user-friendly. So what do you do now? So glad you asked! The next step in link building is getting the word out to the owners of those perfect sites you’ve identified. How is this accomplished? Well, it depends on the sites themselves. To get bloggers to link to your site, write them a friendly, personalized email explaining the connection your company has with the topic of their blog, and asking whether they’d be willing to write a blog post featuring your company. Or better yet, ask them if they’d be open to letting you write a guest… read more

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