Recent Posts

MZ Weekly News Round-Up: DashCon and Bing’s Right To Be Forgotten Form

July 18, 2014 - Posted by Deanna Ayres

SEO: It’s not exactly news that Adobe Flash has a strained relationship with mobile technology and search spiders. However, Google is now taking new steps in campaigning against websites that use Flash. When the search engine’s algorithms detect that a website is using Flash, warnings will be displayed to mobile searchers under that site’s search result. Beneath the URL, a line of text will read, “Uses Flash. May not work on your device. Try anyway | Learn more.”To avoid having this message attached to your search results, Google suggests using HTML5 technology, which is universally supported. Bing has launched their version of a Right To Be Forgotten request form, two months after the similarly-named EU mandate was established. Google introduced their own form about six weeks ago, but Bing’s does have its differences. In either case, both search engine companies are obligated to follow the European mandate and review every… read more

MZ Featured SEO/Outreach Marketing Intern: Aliza Unterberg

July 15, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Aliza Unterberg, one of our promising young SEO/outreach marketing interns. We’ll let Aliza tell you herself how she’s enjoying the experience. 1.  Tell us a little bit about yourself! My name is Aliza Unterberg, and I’m attending The Fashion Institute of Technology in New York City, about to start my degree in Advertising Design. 2.  What is something unusual about you that makes you unique? For a large chunk of my life I was… read more

MZ Weekly News Round-Up: Twitter Breaks Records and Chromecast Gets an Update

July 11, 2014 - Posted by Deanna Ayres

SEO:        You’ve probably noticed that when you “delete” a campaign in Google AdWords, it isn’t truly deleted. It is not currently possible to delete a campaign from an account because the data remains in a user’s history forever. In a semantic response to this observation, Google will be replacing the word “delete” with “replace” in a forthcoming update. The company hopes that this change will help advertisers understand that removed objects will always remain available for future reference. People living in the European Union, which just passed the “Right to be Forgotten” act, are finding that when they ask Google to “forget”l inks that involve their names, the search engine is forgetting more than what they bargained for. Google is also removing links for any search that involves names combined with additional words. For examples, if there’s someone named John Smith in Spain who asks for links with his name… read more

MZ Featured Social Media Marketing Intern: Sydney Brodie

July 10, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Sydney Brodie, one of our promising young social media marketing interns. We’ll let Sydney tell you herself how she’s enjoying the experience. 1. Tell us a little bit about yourself! My name is Sydney, I’m currently a rising junior at the University of Florida and I’m an English and Mass Communication major. If you can’t tell from my major, I’m really passionate about writing and I’m typically reading about 5 different books… read more

4 Tips for Social Media Marketing Targeting College Students

July 8, 2014 - Posted by Kaitlin Bain

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Kaitlin Bain. Kaitlin is a journalism student at Texas Tech University. In this article, she gives businesses unique insight into how they can better reach college students through social media marketing.   When high school students graduate and move away to college, they are suddenly faced with making new decisions – and buying new things. Where they once never would have considered which brand of laundry detergent was the cheapest but still managed to get their clothes clean, this is now a thought at the forefront of their minds. Marketing to these new consumers is a different beast altogether. Where paper advertisements and commercials worked best for their parents, they now pay to watch shows without commercials and never pick up a paper. A growing new way to attract college students’… read more

Yankee Google: A 4th of July Tribute to Online Marketing

July 2, 2014 - Posted by Angela von Weber-Hahnsberg

  Sing the following to the tune of Yankee Doodle. And yes, that song will now be stuck in your head for the next week. You’re welcome. Happy 4th of July from all of us here at Marketing Zen!   Yankee Google went online To advertise his business. He stuck a logo on his site And hoped for lots of visits.   Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   Yankee Google asked MZ Just what on earth to do: There was no traffic to his site He needed a real coup!   Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   MZ helped him fix his site And write some awesome content. They set him up on social, too, And grew his… read more

MZ Featured SEO/Outreach Marketing Intern: Benjamin Trahan

July 1, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Benjamin Trahan, one of our promising young SEO/outreach marketing interns. We’ll let Ben tell you himself how he’s enjoyed the experience. 1. Tell us a little bit about yourself! My name is Benjamin Trahan. I went to Old Dominion University in Norfolk, Virginia. My major was English with a concentration in Journalism. 2. What is something unusual about you that makes you unique? I think one of my greatest strengths is I… read more

MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

June 27, 2014 - Posted by Deanna Ayres

SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the name of the author, the author’s profile photo, and his or her circle count on Google+. Now, the photo and circle count will be dropped, apparently to make the design look less cluttered. A representative stated that click-through rates with the less-cluttered look are around the same, though that remains to be seen. Google is beginning to process and remove approved page submissions through the Right To Be Forgotten Form. Right To Be Forgotten is a ruling made by the European Court of Justice in May which declares that EU citizens could request for search engines to remove links to pages deemed private, though the pages themselves will continue to exist on the Internet. Hundreds of thousands of pages are estimated to have been submitted… read more

MZ Featured Content Marketing Intern: Matthew McFarlane

June 25, 2014 - Posted by Angela von Weber-Hahnsberg

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce Today, we’d like to introduce you to Matthew McFarlane, one of our promising young content marketing interns. We’ll let Matthew tell you himself how he’s enjoying the experience. 1. Tell us a little bit about yourself! My name is Matt McFarlane, I’m from Alton, Illinois and I go to the University of Missouri- Columbia (Mizzou). I’m currently about to enter my senior year and I’m an English major with a minor in Italian Language. 2. What is something unusual… read more

MZ Goes Back To College: Marketing Insights From Dr. Bob McDonald

June 24, 2014 - Posted by Kaitlin Bain

In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is the rapid pace of development more evident than in the world of online marketing. One important means of keeping abreast of the latest in online marketing is to tap into the wisdom of experts – reading blogs, watching videos, attending webinars. And here at Marketing Zen, we do all of those things regularly in our effort to be the best. But we’re also taking it a step further. MZ is going back to college – and we’re taking you, our lucky readers, with us! In our new blog series, we’ll be interviewing some of the most distinguished minds in the country – university professors who have dedicated themselves to the ongoing study of marketing. These… read more

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