Recent Posts

What You Need To Know About Canada’s New Anti-Spam Law

June 19, 2014 - Posted by Angela von Weber-Hahnsberg

On July 1, 2014, there will be a new sheriff in town…or should we say, there will be a new Mountie in the Rockies? That’s because that’s when the new Canadian Anti-Spam Legislation (CASL) goes into effect. It looks like a trend that started in the EU, in countries like Germany and Ireland, has now made its way to North America: stricter anti-spam regulations for email marketers. Why is this pertinent to American businesses? Well, this law regulates emails and other electronic communications that are received by computers and phones in Canada. In other words, it doesn’t matter where the sender of the email is – if you have Canadian customers, this law applies to you. CAN-SPAM Americans are of course familiar with our own anti-spam legislation, the CAN-SPAM law, which requires the following from businesses who send marketing emails: 1. Emails can only be sent to people who have… read more

21 Common Questions About Email Marketing Answered

March 5, 2014 - Posted by Angela von Weber-Hahnsberg

Today’s installment in our series of answers to common online marketing questions addresses email marketing. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Luckily, we’re here to help point you in the right direction. We’ve answered 21 of the most common questions we receive about email marketing. 1. Is email marketing still effective? Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each… read more

15 Cringeworthy Email Marketing Mistakes – And How To Avoid Them

February 6, 2014 - Posted by Angela von Weber-Hahnsberg

Email marketing is by far one of the most effective ways to reach out to your online audience, and yet many businesses commit gaffes that are nothing short of cringeworthy when it comes to their marketing emails. We’ve put together a list of the 15 most common email marketing mistakes, along with advice on how to avoid making each one. Mistake #1: Not having an email subscriber list in the first place. Email addresses are extremely valuable assets to have. In fact, after your website, they’re probably most important. Social media pages are vital, but you don’t actually own them, so they get to make the rules as to what your fans see and how you can contact them. With an email subscriber list, on the other hand, you have a direct way to contact your online audience on a regular basis, and you own that list – no one… read more

3 Tips For Achieving Online Marketing Success…By Going Offline

February 4, 2014 - Posted by Angela von Weber-Hahnsberg

In the world of online marketing, it’s easy to get caught up in the many purely virtual ways of reaching out to potential customers. There are so many ways of interacting with people online that never require any tangible connection with the real world. For instance: A company’s tweets point people to their blog, the blog gets them to sign up for emails, those emails promote a webinar, and that webinar convinces people to buy online…  Never once do these interactions touch the offline world. That’s definitely not a bad thing. Virtual, online marketing is beneficial to businesses and consumers alike, which is why both groups have embraced it wholeheartedly. And we’re pretty partial to it ourselves, here at Marketing Zen! But precisely because it’s not as common to see an integration of online and offline marketing tactics, companies who do utilize offline methods to gain online success tend to… read more

Why Your Content Isn’t Good Enough

January 29, 2014 - Posted by Angela von Weber-Hahnsberg

We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all that, we’re here to tell you. Your content still isn’t good enough. Why’s that, you may ask? Well, let’s take a step back for a moment. What’s the purpose of content? Of course, everyone knows the answer to that, right?… read more

Stop Wasting Your Time With Content Marketing

January 15, 2014 - Posted by Angela von Weber-Hahnsberg

Yep, that’s right. We said it. You’re wasting your time with content marketing. Content marketing takes time, and lots of it, to do well. So if you’re squandering what little time you have to devote to it, you’ll never see results. That’s why it’s important to stop wasting your time with content marketing, and instead, start making the most of that content marketing time by following a few simple tips.  ;) Content marketing is more crucial to your online marketing success than ever, but who has endless hours to devote to coming up with compelling topic ideas, tweaking each headline to get it just right, crafting an interesting, valuable, perfectly edited blog post, searching for the ideal image to accompany it, and then posting the whole thing with meta tags and categories and appealing formatting? No one! Even content marketers, people whose job it is to write content all day,… read more

15 Fantastic Email Marketing Resolutions for a New You in 2014

January 2, 2014 - Posted by Angela von Weber-Hahnsberg

  It’s a new year! Time for a new you! Sure, you could make the same boring old New Year’s resolutions you do every year – get in shape, lose the clutter, save more money – but let’s be honest – how long do those resolutions really last? Maybe through the beginning of February, if you’re lucky? Once those Valentine’s Day chocolates start making the rounds, it’s all over. Luckily, mixing things up a little can sometimes amp up your efforts. So this year, why not try pairing any personal resolutions you make with…wait for it…corresponding email marketing resolutions for your company? That way, you’ll constantly be reminded of one or the other – which will hopefully boost your efforts in both areas. Sound crazy? Give it a try before you knock it! We’ve come up with 15 fantastic email marketing resolutions to help you give yourself – and your… read more

17 Ways To Integrate Email Marketing With Social Media Marketing

December 20, 2013 - Posted by Angela von Weber-Hahnsberg

On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other medium, and studies have proven that email is a powerful method of driving sales. Social media marketing, by itself, is one of the very best ways for your brand to connect with an online audience – by creating communities, nurturing relationships, and building a strong network of brand ambassadors who will provide online word-of-mouth advertising for your business. Can you imagine the marketing power you’d be harnessing by integrating the two? But integration doesn’t mean simply using both email and social media in your marketing strategy. True integration means synching the two marketing channels as closely as possible, using each to link to the other, and creating a seamless experience for customers that provides all… read more

5 Email Marketing Secrets for Boosting Conversions

December 17, 2013 - Posted by Angela von Weber-Hahnsberg

  If you’re sending out marketing email after marketing email, but you just aren’t seeing the results you’d like from them, it could very well be that you’re doing everything right. You’re writing awesome subject lines and great copy, you’ve got strong calls to action, and you’ve got a killer landing page just waiting for click-throughs. So why aren’t people clicking? Well, the purpose of email marketing is to drive conversions, right? So no matter how well put-together your emails are, if you’re not crafting them with a laser-like focus on making them convert, all your efforts are for nothing. To help you gain that focus, we’re sharing our top 5 email marketing secrets for boosting conversions. 1. Think twice about images. Including images in your emails can either drive conversions…or prevent them. If your particular email subscriber list responds well to the images you’re using, then by all means,… read more

28 Email Marketing Tips for 2014

December 10, 2013 - Posted by Angela von Weber-Hahnsberg

Well, it’s that time of year again. Time to pause and reflect on the year that’s passing, and make our New Year’s resolutions for the year to come. And if one of your resolutions is to amp up your email marketing efforts, then you’re in luck! We’ve put together a list of 28 email marketing tips sure to get your subscribers opening, reading, and clicking through your emails in no time. 1. Create an imaginary friend. No, seriously! Here’s the thing. If you write your emails as if you’re talking to a crowd of “subscribers,” or a “list,” they just won’t have the same intimate feel that an email to a friend would. So when you write, imagine you’re talking to just one person. And not just any person, but someone who fits your customer’s persona. That way, the tone will be much more personal. 2. Don’t be a hyperactive… read more

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