Mobile-Friendly Sites Translate To A More Successful User Experience
October 16, 2012 - Posted by Rilee Chastain
A mobile-friendly site may be what you need to turn visitors into customers. In a world where people are constantly on the go and the average consumer is splitting their attention between information found online and in person, most people have come to expect to find the resources that they want on a variety of different platforms and available to them whenever they want it. This could be the simple task of Googling information on their laptop, all the way to the very modern act of purchasing a brand new laptop right from their mobile device. However, just because mobile-sites are becoming more and more readily available for the average consumer, does this mean that mobile users are actively seeking out these sites to use on a day-to-day basis? For many researchers and marketers who have been exploring the importance of mobile-friendly sites for consumers within the last few years,… read more
Why Cheap SEO and Content Writing May Cost Your Business More than You Realize
September 25, 2012 - Posted by Amanda Norris
In order to succeed, a business must make smart financial decisions. Often, this means saving money by cutting out unnecessary costs and finding solutions that have the least impact on their budgets. There are some instances, however, in which the cheapest solution may wind up costing the most in the long-run. To the uninitiated, both search engine optimization and content creation can seem deceptively simple. After all, how hard can it be to write some website content describing your company, add some links, and throw some keywords in for good measure? Yes, doing those things is simple: doing them right, however, is an entirely different story. Quite simply, good results require experience, expertise in the latest industry changes, and dedication to producing the best possible results. Quality SEO and online content don’t have to cost an arm and a leg, but if it sounds too good – or too cheap… read more
The 5 Elements of Excellent Content
September 14, 2012 - Posted by Shama Kabani
Transcription of “The 5 Elements of Excellent Content” Shama: Hi, this is Shama Kabani, CEO of the Marketing Zen Group, and I have recently been wondering about what makes excellent content different from just good content, and I have come up with these five R’s of excellent content. [inaudible 00:00:17] and there is no actual letter R in the word content but these five R’s really define what makes up excellent content. The first is relevance. Is it relevant to the person reading it and that context can make all the difference and you know that if you’ve ever been married and had to plan a wedding or you’ve ever renovated your house or worked on any project for a specific amount of time, you know that you’ve delved deep into everything related to that and all of a sudden it mattered so much more to you because it was relevant. … read more
Overhaul Your Email Marketing Campaign This Fall
September 13, 2012 - Posted by Rilee Chastain
Tips for bringing a fresh new look to email marketing during autumn. Fall is often thought of as a season for change. Each September, kids across the country head back to school for a fresh new year, while adults celebrate the change in the season with a new wardrobe, a new job or even a new set of goals for the rest of the year. However, we as individuals are not the only ones who make important seasonal changes each September. Fall is also one of the most popular times of the year that businesses overhaul their own brands and marketing efforts. One particular area of marketing that company’s should edit and refresh often is their email marketing campaign. Your readers may be getting bored of seeing your content or business updates in the same boring template week after week. However, by freshening up your email campaign this fall, you… read more
5 Reasons to Use Social Media in Your Medical Practice
September 6, 2012 - Posted by Shama
It is no secret that social media is becoming a large part of our everyday lives. Whether you are swapping photos and stories with your friends on Facebook, sharing funny anecdotes about your day through Twitter, or re-connecting with old colleagues via LinkedIn, one thing is for sure―social media has completely changed the way that we interact with people on a day-to-day basis. However, should these many social interactions be limited to only your social life? Business professionals all over the world, from lawyers to small business owners, are now beginning to take a closer look at sites like Facebook, Twitter and YouTube, and they are discovering all of the benefits that these social sites can have for the growth and productivity of their business. One group that can truly reap the benefits of social media more than others is healthcare providers. The increase in social media use among… read more
The Do’s and Don’ts of Blogging for Your Business
August 30, 2012 - Posted by Rilee Chastain
How to successfully execute a blog for your business or corporate website. The phenomenon of blogging is nothing new in this era of the internet. For many years, everyone from media companies to public individuals have created their own blogs as a way to connect with their audience and share their opinions on a variety of subjects. However, many corporate companies are just starting to catch on to the growing credibility that these blogs could offer them as a communication channel for connecting with their customers. While you may never have considered writing about your industry or business before, the world of blogging has started to become more and more popular among businesses and corporations. In fact, most businesses that utilize online blogs agree that they achieve a large media effect in a world where news is disseminated and processed very rapidly. Many reports are also showing that blogs… read more
eCommerce Tips: Avoiding Magento’s Duplicate Content Problem
August 15, 2012 - Posted by Rilee Chastain
Utilize the Magento platform without producing duplicate content pages. With the overwhelming growth of digital media and social marketing occurring within the last decade, many large businesses and corporations have slowly began taking to the web more and more in order to complete a good amount of their corporate sales and research online, while also utilizing this beneficial medium as a way to connect with colleagues and other industry professionals digitally. However, it has only been within the past few years that both large and small businesses alike are truly starting to understand just how effectively they can compete online, especially for those who are looking to get their feet wet with online retailing. Whether you are a new company who is looking to start their very own retail business online, or you are a veteran business owner who is just now starting to explore the benefits of a great… read more
The Importance of Using “rel=author” For Your Web Content
August 8, 2012 - Posted by Rilee Chastain
Google’s authorship program promotes enhanced search result listings. Over the last few years, Google has been taking a long, hard look at social media’s effect on personal and company branding, and have been working hard to add a more human element to search engine rankings and―the newest industry buzzword of the moment―author rankings. As Google slowly began implementing these changes into their search engine, they began to realize just how important social media is as an indicator towards evaluating the quality of a given website. To help reinforce the importance of credible authority and personal branding, Google introduced its authorship program into the world just a few years ago. This rel=author tag is used to rank web content that is written by real people, while also helping Google determine the authenticity of the content by verifying that it was written by someone who has credible expertise in the subject. Implementing… read more
The ABCs of Link Building for Solid Rankings
July 26, 2012 - Posted by Rilee Chastain
Our top strategies for building quality links for search engine rankings. When it comes to building up your company’s brand and creating a solid, influential place for yourself on the web, it usually takes a lot more effort and energy than simply providing quality content and a solid business plan to bring an audience to your web page. In fact, there are a large number of outside factors that go in to gaining website views, from search engine ranking to interlinking. However, one avenue of digital marketing that many people often overlook is the task of link building. For search engines who are crawling across the web searching for quality content, link-based factors are a large portion of a search engines algorithm. Through links, these search engines are not only able to analyze the popularity of any given website, but can also measure important metrics such as spam, authority and… read more
4 Key Elements of Effective Website Content
July 17, 2012 - Posted by Amanda Norris
Merely having a website no longer sets you apart from the crowd. Today, almost everyone has a website, including your competitors. With the enormous volume of options available, you have to captivate your readers from the first few moments and convince them to read on instead of clicking elsewhere, and your website’s content can make all the difference. Here are some tips to keep in mind to help you create effective website content that both keeps and attracts visitors. 1. Know Who You’re Writing For One of the most essential keys to writing effective website content is knowing your audience. Think about who you’re trying to reach, what you’re trying to tell them, and how you can relate to them in a way that will interest and engage them. Your target audience’s age, gender, profession, interests and education level are all factors that need to be considered. Content written to… read more