Recent Posts

How To Achieve Facebook Marketing Success In Spite Of The Changes

January 3, 2014 - Posted by Angela von Weber-Hahnsberg

  Well, it’s a new year, and it looks like 2014 may just be ushering in a new era in Facebook marketing, as well. Businesses – and marketers – everywhere are panicking about the changes Facebook has made to its algorithm. It’s no longer going to be quite as easy to get your updates to show up in your Facebook fans’ news feeds – and in fact, they may not show up at all, unless marketers start shelling out the dough. Doomsday predictions abound, but what’s really going on? Is this the end of all things? Should we start stockpiling the toilet paper, and practicing our zombie apocalypse drills? Well, no. It’s a major change, and one that will affect the way social media marketers do business, but it’s far from the end of the world. As we see it, there are three major components to Facebook’s changes – and… read more

The Marketing Zen Group is Looking for 2014 Interns!

December 24, 2013 - Posted by Rilee Chastain

When it comes to applying for your very first job, there is nothing that looks better on a resume than a impressive, hands-on internship at an company in your field of interest. Whether you are looking to become a top online marketing guru, a social media wiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated! With that being said, we here at The Marketing Zen Group are excited to be looking for a great group of college students to intern with our company in 2014! As one of Inc. Magazine’s Top Entrepreneurial Companies in the 30 Under 30 rankings, as well as one of the 100 Best Companies in the U.S. to be… read more

18 Insanely Successful Facebook Marketing Tips

December 11, 2013 - Posted by Angela von Weber-Hahnsberg

How much time do you spend on your Facebook marketing efforts? Are you stuck in a rut, posting the same types of updates over and over again, without even paying attention to audience engagement? Do you find you’re only using Facebook to quickly share your latest blog posts, without adding much of a comment other than the title and maybe a few hashtags? Or are you spending too much time on your Facebook marketing, but still not seeing the results you want from all your hard work? These are all common problems – but we’re here to help. We’ve put together a list of 18 Facebook marketing tips that will help to make your efforts not just successful – but insanely successful! 1. Entice your fans. When you post an update announcing your latest blog post or article, don’t just give the title, or say something along the lines of: … read more

28 Email Marketing Tips for 2014

December 10, 2013 - Posted by Angela von Weber-Hahnsberg

Well, it’s that time of year again. Time to pause and reflect on the year that’s passing, and make our New Year’s resolutions for the year to come. And if one of your resolutions is to amp up your email marketing efforts, then you’re in luck! We’ve put together a list of 28 email marketing tips sure to get your subscribers opening, reading, and clicking through your emails in no time. 1. Create an imaginary friend. No, seriously! Here’s the thing. If you write your emails as if you’re talking to a crowd of “subscribers,” or a “list,” they just won’t have the same intimate feel that an email to a friend would. So when you write, imagine you’re talking to just one person. And not just any person, but someone who fits your customer’s persona. That way, the tone will be much more personal. 2. Don’t be a hyperactive… read more

29 Ways to Grow Your Email Marketing List

November 27, 2013 - Posted by Angela von Weber-Hahnsberg

Email marketing is still, hands-down, one of the best ways to reach customers with your marketing message. By getting someone’s email address, you suddenly have permission to continue your conversation with them indefinitely. An email subscriber list is a different group of people than a community of social media followers or connections, even though there is some overlap – having given you their email address, you know they are one step further along in the sales process than they were when they were just liking your post on Facebook. As a business, your goal is conversions, so the more people you can convince to give you their email addresses, the better. But how do you convince them to take this all-important step? Here’s a list of 29 ways to help you do just that. 1. Give them content they’ll love. If your email newsletters are full of content that isn’t… read more

Using Earned Media To Promote Your Content

November 26, 2013 - Posted by Angela von Weber-Hahnsberg

Okay, you’ve got a blog. And you publish amazing content on that blog. You keep it fresh by posting two or three times a week, at least. You use keywords, meta tags, interlinking – the whole shebang. So why isn’t anyone reading it? You’re doing everything right as far as creating that content. The problem is that you’re spending all your time on creation…and none on promotion. Of course you have to pay attention to things like keywords, and provide fresh, useful content on a regular basis, or else Google won’t even give your site a second glance. But online marketing is always evolving, and more and more, it’s becoming necessary to promote your content through outreach and earned media, as well. What is earned media? It’s media that you don’t own, like your company blog or social media accounts, and that you don’t pay for, like an ad. Media… read more

Giving Thanks: Your Holiday Social Media Marketing Strategy

November 20, 2013 - Posted by Angela von Weber-Hahnsberg

Ah, Thanksgiving. A time for turkey and stuffing, family and friends, cold weather and football. But in the midst of all the fun, don’t forget to give thanks to a group of people without whom you might not have that thriving business that provides for both your family and those of your employees: your organization’s online audience. Now, your online audience may not consist entirely of customers – in fact, it almost definitely doesn’t. So why should you be thanking all of them as a part of your holiday social media marketing strategy, when your customers are the only ones actually spending money? Your entire online audience is beneficial to your business in many ways, even if some of them are a little on the intangible side. First of all, these are people who find the content you provide useful or entertaining – or both! They may not have a… read more

How to Use Big Content in Your Online Marketing Strategy

November 19, 2013 - Posted by Angela von Weber-Hahnsberg

We’ve all heard it said countless times: Content is king. In the world of online marketing, providing useful content is the very best way to build an audience and then connect with them, to build credibility for your brand, and even to drive conversions. So if your average, everyday, useful content is such an important part of your online marketing strategy, then doesn’t it logically follow that big content would be even better? First of all, let’s define our terms. Regular content includes blog posts, informational webpages, articles…any text that provides useful information for your audience. It’s usually posted to your site several times a week, and each fresh installment is promoted through social media or email. Big content, on the other hand, includes white papers, eBooks, and webinars. Big content takes a lot more time to produce – anywhere from days to months – and its release is usually… read more

How To Rank Higher on Google Without Even Trying

November 12, 2013 - Posted by Angela von Weber-Hahnsberg

Bet we reeled you in with that headline, didn’t we? Well, of course! Everybody is looking for ways to rank higher on Google, and if there’s a hack for that, then why not take advantage? Well, it may not technically qualify as a hack, but there is a new and as yet little-known way to rank higher on Google without really even trying very hard. It’s not a matter of intensive search engine optimization or hyperactive keyword use. It’s simply a matter of using Google Plus to its full potential. Yep, you heard right. (Or read right, anyway…) The secret lies in taking advantage of the way Google Plus works. An Experiment To get a feel for what we’re talking about here, open up a new tab and log out of your Google account right now. Don’t worry – we’ll wait for you. Now, search for something. Anything. Tony Romo…. read more

13 Tips For Writing an Effective Outreach Email

November 1, 2013 - Posted by Angela von Weber-Hahnsberg

We’ve talked before about the growing importance of outreach in the world of online marketing – promoting your own blog or business website by guest blogging on someone else’s site. It’s an extremely effective way to tap into new audiences and attract more people to your own site. But the hard truth is that you’ll never even get the chance to write a guest blog, if you don’t get the first step of the outreach process right. That first step is writing an email to the owner of the site. Think about it. If you’ve determined that a certain site would be the ideal place for a stint as a guest blogger, you can be sure that plenty of other people have, too. And all of those other people are also sending the site owner emails requesting to guest blog, as well. So if you want even the faintest hope… read more

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