Recent Posts

Marketing Stars Series: An Interview With John Jantsch

March 24, 2014 - Posted by Deanna Ayres

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are honored to have the opportunity to bring you our interview with John Jantsch. John is a marketing consultant and speaker, and the best selling author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine.  We are thrilled that he agreed to answer a few questions for us.  1. John, tell us a little bit about what it is you do, and why you’re so passionate about it. I’m a marketing consultant, author and speaker but mostly I just try to make marketing as simple as it really is. 2. Can you give us… read more

MZ Weekly News Round-Up: Redesigns and Revamps Galore

March 14, 2014 - Posted by Deanna Ayres

Social Media: Following last week’s announcement about the long-awaited changes to the layout of Facebook’s News Feed feature, the company announced this week that their redesigns won’t stop there. Individual business Pages will soon be affected by change, as well. After describing the new look for Pages as “streamlined,” Facebook released an image of what users can expect to see as soon as this upcoming week. The left-side column of Pages will contain most of the general information about businesses, and the right-side column will reflect a Timeline that is more accurate and less buggy. Additionally, for Page administrators, information about the ads they’re running and the “likes” they’re accumulating will be visible no matter where they look on the Page. According to surprising new data published by eMarketer, Google+ may be set to overtake Facebook’s popularity by 2016. G+ is currently the second-most popular social network, with 26 percent… read more

MZ Weekly News Round-Up: Facebook’s Newest Redesign and Amtrak at SXSW

March 7, 2014 - Posted by Shama

What has been happening in the marketing world this week? Let The Marketing Zen Group fill you in on the latest and greatest of online marketing news in our MZ Weekly News Round-Up, published every Friday! Social Media About a year after Facebook initially announced plans for a redesign of its News Feed feature, implementation of an overhaul is set to begin this week. The updated look includes font changes, prominent photos that span the entire News Feed, and other subtle stylistic improvements, such as larger buttons in certain spots. Important to note, too, is that the update will not affect ad specs, ads performance, or optimization, which a company spokesperson was quick to clarify. For Amtrak, the interface design updates to Facebook are coming just in time for their latest social media marketing campaign. It may seem odd at first, but Amtrak has a fairly prominent presence across the… read more

Marketing Stars Series: An Interview With Danny Wong

February 24, 2014 - Posted by Deanna Ayres

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are thrilled to have the opportunity to bring you our interview with Danny Wong of Shareaholic. Danny is a rock star in the content marketing space, and we are honored that he agreed to answer a few questions for us.   1.  Danny, for the readers who don’t know you, could you please tell us a little bit about what it is you do, and why you’re passionate about it? As the Marketing Manager at Shareaholic, I wear a number of different hats. Primarily, I edit and manage our blog, where we publish… read more

How to Write Crazy Successful B2B Marketing Content

February 20, 2014 - Posted by Angela von Weber-Hahnsberg

Sometimes it can seem like B2C marketers get to have all the fun. They’re the ones talking directly to consumers, telling gripping stories in their blog to tug at the heartstrings of their audience, or pushing out one hilarious Facebook post after the other. They’re the ones who can get away with being informal, lively, and entertaining. There’s just no way for straightforward, professional, serious B2B marketers to put that much fun in their marketing content – is there? Well…let’s talk about that. Here’s the thing to remember: Everyone, whether B2C or B2B, is writing content for human beings. The term “business-to-business” makes it sound like one impersonal entity is transmitting data and statistics to another impersonal entity, but in reality, behind every corporate façade there are…people. People who are experts at what they do, yes. People who are serious about the business they run, of course. But also, people… read more

7 No-Sweat Ways To Write Fantastic Content – Even If You Hate Writing

February 11, 2014 - Posted by Angela von Weber-Hahnsberg

Remember when your English teacher told you that you’d need to be able to write in order to succeed in your future career? And remember when she deplored the rise of email and texting, and the accompanying decline in spelling and grammar skills? Well, she was right about one thing, but wrong about the other. Writing well is an essential skill in today’s business world – but it’s precisely because of the rise of technology that this skill has become so all-important. Websites need compelling copy written for each page, carefully crafted to guide visitors through the sales funnel. Blogs are a nonnegotiable part of any solid online marketing plan, providing both the fresh content needed to satisfy search engines, and the high-quality articles necessary to get social media engagement. And guest blogging, even according to Google’s Matt Cutts, is still one of the best ways to gain credibility as… read more

Why Your Content Isn’t Good Enough

January 29, 2014 - Posted by Angela von Weber-Hahnsberg

We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all that, we’re here to tell you. Your content still isn’t good enough. Why’s that, you may ask? Well, let’s take a step back for a moment. What’s the purpose of content? Of course, everyone knows the answer to that, right?… read more

Social Media Marketing Is For Chumps

January 20, 2014 - Posted by Angela von Weber-Hahnsberg

Isn’t chump a funny word? It’s vaguely reminiscent of chimp, but also champ… It even calls chomp to mind. But none of those words has quite the same ring as chump. And of course, none of them means dolt, or fool, as chump does. While we’re on the subject of semantics, let’s talk about the word marketing. If you look it up in the dictionary, its definitions are surprisingly old-fashioned. Dictionary.com says it’s “the act of buying or selling in a market,” which conjures up images of peasant maidens traipsing gaily to market, swinging a basket of eggs to sell. Merriam-Webster insists it’s “an aggregate of functions involved in moving goods from producer to consumer,” which includes “promoting, selling, and distributing a product or service.” Is that what you think of when you hear the word marketing? I think most of us associate the term with “advertising” or “promotion,” rather… read more

Stop Wasting Your Time With Content Marketing

January 15, 2014 - Posted by Angela von Weber-Hahnsberg

Yep, that’s right. We said it. You’re wasting your time with content marketing. Content marketing takes time, and lots of it, to do well. So if you’re squandering what little time you have to devote to it, you’ll never see results. That’s why it’s important to stop wasting your time with content marketing, and instead, start making the most of that content marketing time by following a few simple tips.  ;) Content marketing is more crucial to your online marketing success than ever, but who has endless hours to devote to coming up with compelling topic ideas, tweaking each headline to get it just right, crafting an interesting, valuable, perfectly edited blog post, searching for the ideal image to accompany it, and then posting the whole thing with meta tags and categories and appealing formatting? No one! Even content marketers, people whose job it is to write content all day,… read more

11 Content Marketing Tips For Driving Conversions

January 10, 2014 - Posted by Angela von Weber-Hahnsberg

  A solid online marketing strategy is one that takes into consideration the need to attract leads, nurture relationships with those leads, and then convert them into sales. Most businesses have different online marketing activities in place for each step of this sales process, from social media marketing efforts geared towards attracting an online audience, and email marketing efforts meant to deepen those relationships, to a website built to close the deal. While many of these companies also use content marketing as an integral part of their overall strategy, it’s important to have a content marketing plan in place that includes writing fresh content specifically for each step of the sales process. Guiding leads through the sales funnel using content boosts the effectiveness of any social media or email marketing efforts exponentially. So how can your business craft content so compelling that it could attract, nurture, and convert leads all… read more

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