SEO & Online Marketing for Dating

Social Connect

The Challenge:

The brilliant people behind Social Connect, a dating application on Facebook, approached The Marketing Zen Group to help them with marketing it on Facebook. The Marketing Zen Group agreed to take them on as a client only if Social Connect allowed them to consult on the actual development of the application. Why? Because they believed that for an application to be viral it has to begin from within. They were right.

The Marketing Zen Group’s goals were to:

• Consult on development of the application
• Market the app using social media
• Engage bloggers to take note of the application

The Strategy:

• Consulted on every aspect of the application
• Engaged users to obtain feedback on Facebook and Twitter
• Pitched key technology bloggers to review the application

The Results:

• Social Connect is the FASTEST growing dating application on Facebook
• 207,000 users within 3 months of launching
• Application has drawn international interest