SEO & Online Marketing for Fundraisers

PhoneRaiser

The Challenge:

What do we love? The environment! What do we hate? Fundraisers! Enter PhoneRaiser. You collect phones for your cause, and they send you cash. What a lovely way to save the environment. Did you know one cell phone can contaminate 35,000 gallons of water, if it gets into the landfill?  That’s enough water for 153 people for one year! The Marketing Zen Group was sold! We wanted to help this awesome organization get the word out about fundraising the fast and easy way.  The challenge was that the marketplace was becoming saturated by companies looking to make a quick buck from buying cell phones. PhoneRaiser had to stand out and showcase their true mission: to help organizations raise funds while helping the environment.

The Marketing Zen Group’s goals were to:

• Design and develop a brand new website
• Educate organizations online about PhoneRaiser
• Position PhoneRaiser as the ultimate solution for organizations looking to raise funds

The Strategy:

• Created an educating and highly converting website at http://www.PhoneRaiser.com.
• Created key listening posts online using Twitter and Facebook
• Strategized and developed an overall email marketing campaign
• Optimized the website using white-hat search engine practices
• Launched a Pay Per Click campaign using Google Adwords.

The Results:

• Established PhoneRaiser.com as THE place for organizations to learn about fundraising successfully
• A turn-key system for getting leads and turning them into lifelong clients
• One single email campaign resulted in 63 referrals
• Traffic increased by 69%
• Google CPC traffic increased by 324%