The Challenge:
What do we love? The environment! What do we hate? Fundraisers! Enter PhoneRaiser. You collect phones for your cause, and they send you cash. What a lovely way to save the environment. Did you know one cell phone can contaminate 35,000 gallons of water, if it gets into the landfill? That’s enough water for 153 people for one year! The Marketing Zen Group was sold! We wanted to help this awesome organization get the word out about fundraising the fast and easy way. The challenge was that the marketplace was becoming saturated by companies looking to make a quick buck from buying cell phones. PhoneRaiser had to stand out and showcase their true mission: to help organizations raise funds while helping the environment.
The Marketing Zen Group’s goals were to:
The Strategy:
The Results: