SEO & Online Marketing for Travel Websites

Living Adventurously

The Challenge:

Ridlon and Carin Kiphart came to The Marketing Zen Group with loads of passion and an unparalleled expertise in all things diving. They wanted to transfer this passion online. Our goals were to:

• Create an online presence from scratch
• Build a community of divers and adventure seekers
• Translate Live Adventurously’s offline spirit onto the web

The Strategy:

• Created an interactive website that showcased their true spirit at http://www.live-adventurously.com/
• Established social media outlets via Facebook and Twitter
• Strategized and setup an email marketing campaign
• Launched a blog geared towards the adventure driven
• Optimized the website to drive key traffic

The Results:

• An interactive and well-rounded online presence
• A fully functioning online system to attract leads and get clients
• The Marketing Zen Group was able to provide Live Adventurously with a turn-key system to translate their passion into an online community