SEO & Online Marketing for Pet Website

K9Cuisine

The Challenge:

K9Cuisine.com is the largest premiere online dog food retailer. While the company had a great story and was spearheaded by a forward-thinking CEO, it didn’t have the right social media channels in place. Our goals were simple -

• Increase brand awareness and leverage already excellent word-of-mouth
• Increase sales
• Position K9Cuisine as more than just a seller – but truly project its culture online

The Strategy:

Our plan was to take a multi-pronged approach.

• Created a multi-contributor blog and invited top dog experts to pen a column. http://blog.k9cuisine.com.
• Provided the CEO, Anthony Holloway, with an outlet for his passions and a way to communicate with his customer base using Twitter.
• Strategically reached out to pet-related bloggers and offered them a “K9Cuisine” experience in return for an honest and objective review.

The Results:

• 24 months of record breaking sales in a recessionary economy
• Blog traffic tripled. Most recent blog post received 293 stumble-upons
• 1,890 blog results for K9Cuisine
• Together, K9Cuisine with their passion and The Marketing Zen Group with their know-how took a company from good to outstanding