SEO and Online Marketing for White Paper Writing Service

Hoffman Marcom

The Challenge:

Hoffman Marketing Communications was a leading marketing communications company. They excelled at writing business white papers and technical white papers. Their challenge was online marketing. They had some excellent ideas, but wanted:

• Consistent execution of those ideas
• Long term progress
• New leads and higher conversions

The Strategy:

• Edit the website for higher conversions
• Implement an email marketing program and campaign
• Trained their in-house staff to continue handling online marketing consistently

The Results:

• A consistent strategy for the long term
• A higher converting website
• On their way to reaching goals of expansion
• New ideas for consistently generating new leads

“Shama is an excellent marketing advisor and consultant. Her advice is particularly useful for professional service businesses. She has provided our firm expert advice that has significantly improved our marketing and business development practices. Her team then executes recommended actions that we approve. More than once, I have found myself saying to Shama: “I wish we had known you years ago!” She is very easy to work with and quite personable. I highly recommend her to any professional services firm that needs marketing advice and consulting.” - Steve Hoffman, CEO of Hoffman Marketing Communications, Inc