SEO & Online Marketing for Cosmetic Surgery

Beverly Hills Aesthetics

The Challenge:

Dr. Sam Assassa is a seasoned cosmetic surgeon in the LA area. He specializes in non-surgical aesthetic procedures. His practice was doing well, but he wanted to take it to the next level. As any good business owner, he wanted more qualified leads. The challenge was that the market was getting saturated and the cost of acquisition was increasing.  The Marketing Zen Group’s goals were to:

• Increase leads
• Decrease cost per acquisition
• Increase qualified traffic to the website

The Strategy:

• Created a comprehensive and high converting website at http://www.bhaesthetics.com/.
• Restructured and maintained the Pay Per Click campaign
• Launched a blog around serious women’s issues and fun celeb gossip
• Installed a quick chat mechanism on the website to make it easier for potential patients to connect with the staff

The Results:

• Reduced website bounce rate by 30%
• Tripled traffic coming from social media sources (Facebook, Twitter)
• Average leads increased to 25 a week
• 108% increase in consultation requests