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SEO & Online Marketing for Dance Studio

Arthur Murray Dance Schools Boston

The Challenge:

Arthur Murray Dance Schools are renowned for their dance classes across the US. The Boston group, made up of 7 studios, approached The Marketing Zen Group to help them increase online leads. Our goals were to:

  • Create a well converting website
  • Increase leads
  • Increase new visitor traffic to the website

The Strategy:

  • Created a high converting website at  http://www.arthurmurrayboston.com/
  • Optimized the website based on dance related keywords and locations
  • Setup key landing pages for each school location in order to better optimize the website

The Results:

  • Organic traffic increased 69% over a 5 month period
    • 20% increase in Google Organic Traffic
    • 128% increase in Bing Organic Traffic
    • 104% increase in Yahoo Organic Traffic
  • Just the phrase “ballroom dancing lessons boston” saw a 93% increase in traffic
  • On average, the website receives 36 leads a WEEK

“Amazing Results.” – Nancy Hamblet, Arthur Murray Dance Studios of the Greater Boston Area

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