SEO & Online Marketing for Dance Studio

Arthur Murray Dance Schools Boston

The Challenge:

Arthur Murray Dance Schools are renowned for their dance classes across the US. The Boston group, made up of 7 studios, approached The Marketing Zen Group to help them increase online leads. Our goals were to:

• Create a well converting website
• Increase leads
• Increase new visitor traffic to the website

The Strategy:

• Created a high converting website at  http://www.arthurmurrayboston.com/
• Optimized the website based on dance related keywords and locations
• Setup key landing pages for each school location in order to better optimize the website

The Results:

• Organic traffic increased 69% over a 5 month period
  • 20% increase in Google Organic Traffic
  • 128% increase in Bing Organic Traffic
  • 104% increase in Yahoo Organic Traffic
• Just the phrase “ballroom dancing lessons boston” saw a 93% increase in traffic
• On average, the website receives 36 leads a WEEK

“Amazing Results.” – Nancy Hamblet, Arthur Murray Dance Studios of the Greater Boston Area