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17 Ways To Integrate Email Marketing With Social Media Marketing

December 20, 2013 - Posted by Angela von Weber-Hahnsberg, No Comments

On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other medium, and studies have proven that email is a powerful method of driving sales. Social media marketing, by itself, is one of the very best ways for your brand to connect with an online audience – by creating communities, nurturing relationships, and building a strong network of brand ambassadors who will provide online word-of-mouth advertising for your business. Can you imagine the marketing power you’d be harnessing by integrating the two? But integration doesn’t mean simply using both email and social media in your marketing strategy. True integration means synching the two marketing channels as closely as possible, using each to link to the other, and creating a seamless experience for customers that provides all… read more

Facebook Voice Messages

Facebook Voice Messages: A New Way To Increase Customer Loyalty

December 18, 2013 - Posted by Angela von Weber-Hahnsberg, No Comments

  Connecting with customers on a personal level is a vital element of any online marketing strategy. From curating segmented email lists tailored to customers’ interests, to engaging fans directly on social media, connections and relationships are the name of the game. In order to help those connections along, it’s a great idea to let customers see the human side of your business – the real people behind those products or services. Humans connect with other humans much more quickly than they can with inanimate objects or faceless companies – and they’re much more likely to feel a sense of loyalty to a human, as well. Just compare the following two scenarios. In one, you pay for a service that is delivered 100% online, without any kind of contact or communication with a person. The service is great, but impersonal, and no relationship is formed. In the other scenario, you… read more

Email Marketing

5 Email Marketing Secrets for Boosting Conversions

December 17, 2013 - Posted by Angela von Weber-Hahnsberg, No Comments

  If you’re sending out marketing email after marketing email, but you just aren’t seeing the results you’d like from them, it could very well be that you’re doing everything right. You’re writing awesome subject lines and great copy, you’ve got strong calls to action, and you’ve got a killer landing page just waiting for click-throughs. So why aren’t people clicking? Well, the purpose of email marketing is to drive conversions, right? So no matter how well put-together your emails are, if you’re not crafting them with a laser-like focus on making them convert, all your efforts are for nothing. To help you gain that focus, we’re sharing our top 5 email marketing secrets for boosting conversions. 1. Think twice about images. Including images in your emails can either drive conversions…or prevent them. If your particular email subscriber list responds well to the images you’re using, then by all means,… read more

crazy successful

18 Insanely Successful Facebook Marketing Tips

December 11, 2013 - Posted by Angela von Weber-Hahnsberg, 2 Comments

How much time do you spend on your Facebook marketing efforts? Are you stuck in a rut, posting the same types of updates over and over again, without even paying attention to audience engagement? Do you find you’re only using Facebook to quickly share your latest blog posts, without adding much of a comment other than the title and maybe a few hashtags? Or are you spending too much time on your Facebook marketing, but still not seeing the results you want from all your hard work? These are all common problems – but we’re here to help. We’ve put together a list of 18 Facebook marketing tips that will help to make your efforts not just successful – but insanely successful! 1. Entice your fans. When you post an update announcing your latest blog post or article, don’t just give the title, or say something along the lines of: … read more

2014 email

28 Email Marketing Tips for 2014

December 10, 2013 - Posted by Angela von Weber-Hahnsberg, 2 Comments

Well, it’s that time of year again. Time to pause and reflect on the year that’s passing, and make our New Year’s resolutions for the year to come. And if one of your resolutions is to amp up your email marketing efforts, then you’re in luck! We’ve put together a list of 28 email marketing tips sure to get your subscribers opening, reading, and clicking through your emails in no time. 1. Create an imaginary friend. No, seriously! Here’s the thing. If you write your emails as if you’re talking to a crowd of “subscribers,” or a “list,” they just won’t have the same intimate feel that an email to a friend would. So when you write, imagine you’re talking to just one person. And not just any person, but someone who fits your customer’s persona. That way, the tone will be much more personal. 2. Don’t be a hyperactive… read more


Technology Connects Us: Please Consider Helping

December 9, 2013 - Posted by Angela von Weber-Hahnsberg, No Comments

Social media marketing is all about creating connections, about building relationships between businesses and the people they serve. Behind each one of these businesses, of course, are also people – so on a very basic level, social media marketing focuses on bringing people together. The growth of any online community depends on the strength of the interactions between everyone involved – the people behind the business, and the people for whom their product or service fills a need. The more an online audience works as a true community, in which people help each other, the more successful it will be. The same is true in the real world. The more connected we are with our fellow man, with our community, the better off we’ll all be. The amazing thing is that technology now allows us to connect with people in even the most remote locations, so that when people are… read more


23 Ways To Use Hashtags in Your Social Media Marketing Strategy

December 6, 2013 - Posted by Angela von Weber-Hahnsberg, 1 Comment

Hashtags are one of those things that just about everyone has a strong opinion about, whether positive or negative. There are people who fill each and every post with so many hashtags that their messages are barely recognizable as English. Others eschew hashtags completely, deploring their use. And then there are the Jimmy Fallons and Justin Timberlakes of the hashtag world, who laugh about their love-hate relationship with them. But hashtags can definitely serve a purpose in any social media marketing strategy. The trick is knowing when and how to use them.  Use them too much, and you risk looking spammy. But not using them at all means you’re missing out on marketing opportunities galore. The key is balance and moderation. In order to demonstrate the wide variety of ways in which you can take advantage of hashtags to promote your business online, we’ve put together a list of 23… read more

White Hat SEO

Black Hat or White Hat SEO: Which One Are You?

December 4, 2013 - Posted by Deanna Ayres, 3 Comments

At its most basic level, every aspect of online marketing is about providing value for consumers. Websites need to be user-friendly and findable. Content needs to be truly useful and accessible. Social media needs to create connections and communities. Online marketing centers around the needs and wants of the consumer – it has to, in order to be effective. The debate over Black Hat vs. White Hat SEO tactics boils down to the same issue: Which SEO tactics make for a great user experience, and which are used for the sole purpose of getting traffic? We here at Marketing Zen have created an infographic to demonstrate the differences, and illustrate the importance of making it all about the consumer. Once you’ve read it through, we’d love to hear about your own black hat vs. white hat SEO findings, in the comments section below. Please feel free to post this infographic… read more


Diversity is Vital in the World of Information Technology

December 3, 2013 - Posted by Angela von Weber-Hahnsberg, No Comments

Information technology is a broad term, covering everything from computer hardware to ecommerce. And because it includes such a wide range of businesses and technologies, all interconnected in some form or fashion, the IT community is a vibrant, flourishing entity. Far from being a unified, cohesive whole, however, it thrives precisely because of the diversity represented within its ranks. Diverse viewpoints are vital to a thriving business community. When professionals with differing perspectives on the issues of the day have the opportunity to share their ideas and opinions with one another, incredible syntheses can result. That’s why we were thrilled to have the opportunity to send one of our own to represent Marketing Zen at the HITEC Leadership Summit in Palo Alto, California last month. HITEC, the Hispanic Information Technology Executive Council, is a global organization comprised of successful business executives from every area of information technology. Its mission is… read more

Email list

29 Ways to Grow Your Email Marketing List

November 27, 2013 - Posted by Angela von Weber-Hahnsberg, No Comments

Email marketing is still, hands-down, one of the best ways to reach customers with your marketing message. By getting someone’s email address, you suddenly have permission to continue your conversation with them indefinitely. An email subscriber list is a different group of people than a community of social media followers or connections, even though there is some overlap – having given you their email address, you know they are one step further along in the sales process than they were when they were just liking your post on Facebook. As a business, your goal is conversions, so the more people you can convince to give you their email addresses, the better. But how do you convince them to take this all-important step? Here’s a list of 29 ways to help you do just that. 1. Give them content they’ll love. If your email newsletters are full of content that isn’t… read more

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