Recent Posts

7 Things You May Not Know About Shama

December 14, 2008 - Posted by Shama Kabani, 10 Comments

By: Shama Hyder It’s a blogger chain! You write 7 things that someone may not know about you, and then you tag 7 other bloggers who do the same. Well, I’ve been tagged by the remarkable Kevin Eikenberry. Think email forwards on steroids! I usually pass on these things, but I do get a LOT of questions about what I like to do in my free time, etc. So, I thought this was a good chance to give you a peak behind the curtain. 1. I love country music. No, seriously. You can stop laughing now…When I was a kid, my uncle used to listen to the Judds (Why not me…), and I fell in love with the genre. My favorites: LeAnn Rimes, Taylor Swift, and Brad Paisley. 2. I read ridiculously fast. And I don’t speed read. I don’t even know what that means. I don’t use a technique,… read more

5 Secret Weapons that Gen Y Can Leverage for Success

December 11, 2008 - Posted by Shama Kabani, 1 Comment

By: Shama Hyder When I first launched my company, I was unsure of how people would respond to the owner (me!) being part of Gen Y. For the longest time, this remained a fear. I figured none of our clients had figured out my age, or they just plain didn’t care. Either way- I was happy, they were happy, and the business flourished. Imagine my surprise when our biggest client announced to me “we chose you out of all the companies because you get the online world like NO OTHER. You practically grew up with it.” I was pretty stunned as I hung up the phone. Literally a week later, another client exclaimed how choosing us was a natural choice because I was at the helm. I noticed this to be a growing trend…and then it hit me. Being Gen Y was an advantage! Here are the 5 secret weapons… read more

What's Your Burning Question about Social Media Marketing?

December 7, 2008 - Posted by Shama Kabani, 32 Comments

By: Shama Hyder I have some good news and some even better news. = ) The good news is that I am writing a book on social media marketing. Not just any old book-but a PRACTICAL how to get clients using social media sites guidebook. A real “nitty gritty” case-study rich social media marketing book. And I plan to make it available in pdf and print form. Why is this good news? : ) Because for the longest time my colleagues, clients, and readers (you guys!) have been requesting it. What’s the even better news? I want you guys to be a part of it! You see, I don’t want this to be fluffy, feel good, buzz words (authenticity, transparency, community) filled book. Not that the big picture ideas aren’t important. They are. BUT, I want this book to be an INTEGRAL part of your online marketing efforts. I want… read more

Free eBook: Multiple Streams of Coaching Income

December 6, 2008 - Posted by Shama Kabani, 1 Comment

By: Shama Hyder I can’t believe my friend Andrea J. Lee is giving away a copy of her WELL selling eBook for free. It’s a 300+ page eBook: “Multiple Streams of Coaching Income, The Future of Coaching is Now.” Get this: You don’t have to give your name or email. This isn’t a list. JUST a gift. But, please hurry because it’s available by download ONLY until Monday December 8, 2008, 9pm eastern/6 pm pacific. It would be just plain silly to let this awesome free gift go by! Go get it! “Multiple Streams of Coaching Income, The Future of Coaching is Now.”

Social Media with Curves – Your Final Chance for 2008

December 5, 2008 - Posted by Shama Kabani, No Comments

By: Shama Hyder My good friend and colleague, Leesa Barnes, has pulled together a group of social media experts (yours truly included) for the final event of its kind in 2008. It’s a virtual event, and Leesa has priced it EXTREMELY low to keep it affordable. Plus, it’s virtual! All you need is your phone. Here is what Leesa had to say: “Are Women Changing the Social Media Landscape?” That’s the question I’m going to pose to a panel of social media and marketing experts over the phone on December 9 & 16, 2008 at 8pm EST (New York time). I’m inviting speakers from the 2009 Social Media Telesummit to weigh in on this single question: The women from the 2009 Social Media Telesummit will answer this question on December 9th. They will offer their opinions and feedback. The men from the 2009 Social Media Telesummit didn’t want to be… read more

Click To Client Now Podcasting!

December 5, 2008 - Posted by Shama Kabani, 4 Comments

By: Shama Hyder As many of you have already noticed, there is a little box that says “listen now” under all blog posts. This is thanks to a great free wordpress plugin developed by Odiogo. It takes less than 5 minutes to setup, and will turn all your posts into podcasts. Go see the Click To Client Podcast page to get a feel for what it looks like. I think this is a tremendous service because it gives you (the readers!) just one more way of enjoying the content here. What I don’t like about it is the “robotic” voice. (For those readers who were surprised and disappointed by the voice, I apologize!). Odiogo is currently working at adding REAL male and female voices that I am sure will be more pleasant sounding. But, until then, it’s still a great time saving tool! UPDATE. 12. 25. 2008 – While some… read more

After The Launch is now Click To Client: A Story in Business Evolution

December 3, 2008 - Posted by Shama Kabani, 16 Comments

By: Shama Hyder Surprise! After The Launch is now Click To Client. This is the IDEAL case study in business evolution. For anyone who has ever struggled for perfection and found it in the process of just doing the best they can-this will resonate. Over a year ago, I launched After The Launch as a single business owner. It was called After The Launch because I wanted to reach those people who had just launched their business and needed help marketing online…after the launch. You’re getting the picture here! = ) Flash forward to now- we are a FULL service online marketing firm (with full time employees!) serving well established offline businesses who want to get online, as well as new business owners who want to launch their first company online. In fact, all our clients are in a different phase of their business. What we do for all of… read more

Thanksgiving Recipe for Social Media Marketing Success

November 26, 2008 - Posted by Shama Kabani, 1 Comment

By: Shama Hyder While I gather the items to cook a thanksgiving feast tomorrow, I started thinking about how all great dishes require a great recipe. Not unlike marketing. : ) Here is a recipe for Social Media Marketing Success- 1 cup authenticity (no substitutes allowed) 1 liter of transparency (buy the professional brand if you can) 1 pound of open communication (the main ingredient!) 2 cups of solid value adding content (your choice of brand) 1 jar of fresh blog posts (you can setup buy your blog at the local Word Press market). 2 Tablespoons of Courage 3 Tablespoons of Facebook 2 Tabelespoons of Twitter 1 Tablespoon of Linked-In A pinch of good luck Bake 360 days a year for a solid community. Sprinkle with gratitude. Enjoy! ; )

101 Ways to Rock and Be Rocked by Twitter

November 17, 2008 - Posted by Shama Kabani, 40 Comments

By: Shama Hyder Use your real name. Save the company bit for the info section. Use a picture that shows your face. Skip the silly goggles, hats, and political stickers. Show me who you are! Create a twitter background that gives people a quick synopsis of who you are. Learn how to create your own here. Share a link to your own blog posts. Find a cool new tool? Share it. My latest find- The Jing Project. Show gratitude. Ask for help. (Anyone know why puppies love peanuts?) Start a discussion! Re-tweet important tweets. Re-tweeting is when you repeat what someone has already twittered. Best example of re-tweeting I saw was when a Portland twitter buddy’s daughter went missing! The twitter board lit up with re-tweets. She was found. Share a pic. Post updates during conference time! Report earthquakes and other natural disasters. Seriously-Twitter is faster than the Associated… read more

Free Teleseminar: How to Handle Any Business Problem

October 30, 2008 - Posted by Shama Kabani, No Comments

So, wouldn’t it be nice to know exactly how to handle any business problem or pursue any opportunity that came your way? On Friday, Oct 31 at 1pm ET, I will be an expert panelist on a special call with Norm Brodsky and Bo Burlingham, the legendary columnists from Inc. Magazine. Hosted by, this call will feature Norm and Bo’s new book, The Knack, and reveal exactly what Norm has done to start eight successful businesses. <–RESERVE YOUR SEAT In addition to learning from Norm and Bo, you will learn strategies from me and meet: -> Debbie Weil, author of The Corporate Blogging Book and veteran blogger In case you’ve never read Norm and Bo’s column, you are in for a treat. Norm and Bo are some of the most respected entrepreneurs out there and very few people know more than they do about running a successful business…. read more

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