Recent Posts

Cool Small Business Technology Makeover Contest by AT&T

August 26, 2009 - Posted by Shama Kabani, No Comments

I rarely promote contests on this website – but this was one was too good to pass up! Izea asked me if I’d be interested in sharing with you guys – and I was all for it. In this economy, the stuff a business really needs (like a technology upgrade!) can often take a back seat. But, thanks to AT&T – one small business can get exactly what they need. AT&T is Giving away a Technology Makeover. On July 16th, AT&T launched a cool resource website for small businesses. To celebrate, the company is giving a Small Biz Tech Makeover to one lucky prize winner. The grand prize consists of 2 Samsung Epix Smartphones, 1 – year subscription to AT&T Tech Support 360SM Advanced Service Package; 1-year subscription to AT&T UNIX or Windows Enhanced Web Hosting Services; AT&T Web Design Service; 1-year subscription to AT&T Unified Messaging; Digital Express Direct… read more

How to Tweet and Facebook your Way Into a Job – or Out of One

August 20, 2009 - Posted by Shama Kabani, 4 Comments

Social networking sites have been around for some time now, but it’s only now that employers (you know, people who really matter to your career) are using these networks to screen potential employees. According to a recent study, it was found that almost half (45%) of all companies are diligently searching and exploring whatever social media presence candidates have. No booze & drugs on Facebook please… In the past, employers had to rely on pricey background checks and lengthy interview processes to get the gist of what a job candidate’s been up to prior to the interview. According to the study done by Harris Interactive, more than 2,500 human resource departments reported to have been using social media networking for primary screening of potential employees. A staggering 35% of them reported to have not hired certain individuals because of what they found online. Facebook, MySpace and personal blogs can become… read more

Using Social Media Outlets for Marketing

August 13, 2009 - Posted by Shama Kabani, 1 Comment

Anyone with any kind of online presence has probably been to Facebook, LinkedIn, or Twitter at least once. Maybe you just looked around or reconnected with old friends. Perhaps you saw a competitor online. Regardless of the reason why you were there, the fact still remains you were there. In fact, there are millions of people that use these social media sites every day for one purpose or another. If you’re looking to broaden the market for your company or brand, online marketing is an excellent resource. In this current climate of downsizing and stretching not only every dollar but every resource, more and more people are realizing that online marketing is not just for the technology minded. Below are just a few of the top benefits of using this marketing strategy. Top 5 Reasons to Market Virtually 1. The Required Time Investment (Preparation, Commute Time, Event Attendance, etc) If… read more

New Facebook Search

August 12, 2009 - Posted by Shama Kabani, No Comments

About a month ago, the system engineering team at Facebook tested an improved Search function with a small circle of Facebook users who were actively using their accounts to share information, news, etc. That small test proved to be a success, which is why the same team of developers and engineers has decided to make the function available to all Facebook users. Basically, your News Feed section will now become searchable. You can search your friend’s and family’s updates for specific content, using the keywords of your choice. You can also do this same search for any public profile. If you want to be found by strangers, consider making your profile public as well. Building upon the tried and tested methods of search engines like Google, the same flexibility (and not to mention search ability) will be made available on the Facebook system. Apart from your contacts on Facebook, you… read more

How to Lose a Follower in 10 Tweets – or Less

August 7, 2009 - Posted by Shama Kabani, 3 Comments

Everyone is talking about how to get Twitter followers – but do you know the fastest way to lose them? Here are 10 bullet proof tweets to make someone unfollow you. Fast! 1) Get 30,000 followers overnight! Click here !!!! 2) Do NOT Pay For Teeth Whitening!!! Learn the trick discovered by a mom to turn yellow teeth white for $5. 3) Day 1: Trying out this tweeter thing…. Day 3: Sign up for my social media course today and you too can be an expert! 4) F***. Bootie. F***. 5) Hey BFF like F4EVE is so MIA like RN 6) Real Estate available in your town!!! Check out this property for peanuts. 7) Mom Makes $63 Per Hour and $5,500 a month Online From Home! Read Her Story Here To Find Out How To Do It (even YOUR mom may unfollow you after this one…) 8) Want to lose… read more

Social Influence Marketing Report – Main Insights

August 2, 2009 - Posted by Shama Kabani, No Comments

Razorfish recently put out a fabulous report on social influence. However, it was 54 pages long. Below are the insights I found most useful. You can see the full report here (a great read): Introducing the Social Influence Marketing Survey: • Razorfish surveyed 1,000 consumers split evenly between active social network users and a sample drawn from the general population** to test for variations in responses between them (participants who had never used a social platform were screened out). No significant variations in responses were ascertained. • Concentrating on the 18-55-year-old age range, the panel had equal gender representation. • Fifty-six percent (56%) of the panel respondents reported spending over $50 a month online. • It’s important to note that we found no variations in the responses among the people who identified themselves as active users of social networks and those who use social media less frequently. In other… read more

Looking for a Savvy Social Media Intern (Paid)

July 29, 2009 - Posted by Shama Kabani, 2 Comments

Click To Client has been growing by leaps and bounds – and we are looking to expand our team with by adding an intern. Why Intern for Us? You get to work with a great team of people Lots of opportunities to learn about social media and online marketing No “hours” required. We are a project based company – as long as you get the work done, you can work at any time. We love to brag about our interns to others We will provide a stellar referral if you do a stellar job Introduction to our network Moolah, Cash, Dinero – we will pay you. You: Must be based in the USA. Dallas – a plus, but not required. Must have a love for social media. An “interest” doesn’t cut it. Must have a “basic understanding” of social media. Experience is great – but not required. We will train… read more

10 Steps to Creating a Social Media Policy for your Company

July 23, 2009 - Posted by Shama Kabani, 6 Comments

Facebook is closing in at 300 million users. Twitter is the fastest growing social site with 55 million. And LinkedIn is already the favorite child of over 65 million professional business users. How many of your employees, customers, and vendors are on these websites? And, what are they saying about you, your company, and your practices? Better yet – how are you responding? Having a social media policy in place does not mean that you get to dictate your image. But, you do get to interact responsibly in the conversation that dictates your image. And, you get to help your employees do the same. The world is changing fast, and how we communicate is changing even faster. It isn’t just Gen Y that blogs and twitters – it is a growing phenomenon embraced by all generations. There are great benefits to today’s technology and its widespread use, but there are… read more

Help! Stop the Pirates!

July 3, 2009 - Posted by Shama Kabani, 2 Comments

UPDATE: Social media indeed works. The person responsible came forward when they found this post. They have paid for the books, and apologized for their oversight. I don’t wish to mention their name or mar their reputation. I thank everyone who helped get this message out. You guys are terrific! Hey Guys, I need your help. Most of you know about my book – The Zen of Social Media Marketing. Currently available at in eBook form. Many of you also know that I confirmed a deal with a traditional publisher for a print book (probably due out next Spring). I will be pulling the eBook shortly. I recently found out that my eBook was given away at a workshop without my permission. This is the email I got from a participant (name withheld)- Hi Shama- Someone gave me a copy of Zen of Social Media. I’m assuming she had… read more

Creating the Best Facebook Page

June 29, 2009 - Posted by Shama Kabani, 2 Comments

Facebook is, without a doubt, one the most popular social media services available. Largely created as a networking site, Facebook is used by individuals, businesses, and groups of all kinds to connect with people. Facebook pages have become more and more popular with businesses to build a presence – both online and one that spills over into the “brick and mortar” world, as well.

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