Recent Posts

Guest blogging

Is Guest Blogging Still Worth It?

January 21, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

In spite of the fact that Google’s Matt Cutts is such an esteemed figure as to have been immortalized in verse by online marketers (or maybe because of it?), yesterday he threw yet another SEO curveball our way. In his blog post, entitled, “The Decay and Fall of Guest Blogging for SEO,”  he makes the case for abandoning guest blogging for SEO purposes, calling the practice “spammy” and one with only “the barest trace of legitimate behavior.” Wow. That’s harsh, Matt. But what’s even harsher are these statements of his: “Given how spammy it’s become, I’d expect Google’s webspam team to take a pretty dim view of guest blogging going forward,” and “So stick a fork in it: guest blogging is done; it’s just gotten too spammy. I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.” So is that it, then?… read more

social media marketing

Social Media Marketing Is For Chumps

January 20, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

Isn’t chump a funny word? It’s vaguely reminiscent of chimp, but also champ… It even calls chomp to mind. But none of those words has quite the same ring as chump. And of course, none of them means dolt, or fool, as chump does. While we’re on the subject of semantics, let’s talk about the word marketing. If you look it up in the dictionary, its definitions are surprisingly old-fashioned. says it’s “the act of buying or selling in a market,” which conjures up images of peasant maidens traipsing gaily to market, swinging a basket of eggs to sell. Merriam-Webster insists it’s “an aggregate of functions involved in moving goods from producer to consumer,” which includes “promoting, selling, and distributing a product or service.” Is that what you think of when you hear the word marketing? I think most of us associate the term with “advertising” or “promotion,” rather… read more

Facebook Marketing

Facebook Marketing Hacks: Virtual Events Bypass Recent Changes

January 16, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

Facebook’s recent algorithm changes have many businesses and marketers asking themselves if they should focus their social media marketing efforts elsewhere. But just because things are changing doesn’t mean that there aren’t still ways to use Facebook to market your business. One way to work around the recent changes to the newsfeed and connect with fans is to schedule a Facebook event. More Access When you create an event on Facebook, and get people to join, you’ll have more guaranteed access to that audience than you do to your regular Facebook fans. First of all, you can send out mass messages to everyone who has signed up. These are great tools for building anticipation leading up to the virtual event, and sustaining interest in your brand, now that updates are iffy. Secondly, Facebook will automatically post a reminder on your guests’ profiles on the day of the event, ensuring that… read more

Content Marketing

Stop Wasting Your Time With Content Marketing

January 15, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

Yep, that’s right. We said it. You’re wasting your time with content marketing. Content marketing takes time, and lots of it, to do well. So if you’re squandering what little time you have to devote to it, you’ll never see results. That’s why it’s important to stop wasting your time with content marketing, and instead, start making the most of that content marketing time by following a few simple tips.  ;) Content marketing is more crucial to your online marketing success than ever, but who has endless hours to devote to coming up with compelling topic ideas, tweaking each headline to get it just right, crafting an interesting, valuable, perfectly edited blog post, searching for the ideal image to accompany it, and then posting the whole thing with meta tags and categories and appealing formatting? No one! Even content marketers, people whose job it is to write content all day,… read more

Content Marketing

11 Content Marketing Tips For Driving Conversions

January 10, 2014 - Posted by Angela von Weber-Hahnsberg, 2 Comments

  A solid online marketing strategy is one that takes into consideration the need to attract leads, nurture relationships with those leads, and then convert them into sales. Most businesses have different online marketing activities in place for each step of this sales process, from social media marketing efforts geared towards attracting an online audience, and email marketing efforts meant to deepen those relationships, to a website built to close the deal. While many of these companies also use content marketing as an integral part of their overall strategy, it’s important to have a content marketing plan in place that includes writing fresh content specifically for each step of the sales process. Guiding leads through the sales funnel using content boosts the effectiveness of any social media or email marketing efforts exponentially. So how can your business craft content so compelling that it could attract, nurture, and convert leads all… read more

High-Quality Content

What Is High-Quality Content?

January 8, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

  With the recent changes to Facebook’s algorithm, many businesses are asking themselves how they can tweak their current online marketing strategies in order to stay in news feeds and on consumers’ minds. One of the biggest takeaways from Facebook’s latest announcements is that links to high-quality content will be given preferential placement over images and posts that don’t include links. This simple statement has set the stage for an explosion of content in the world of online marketing. Content marketing was incredibly important before, but now it’s an absolute imperative. Garnering Facebook engagement via memes or even via genuine conversations with your audience will no longer be a viable option, if your posts don’t involve links to high-quality content. But therein lies the problem. What exactly is “high-quality content?” Or more to the point, what does Facebook think high-quality content is? Other than telling us that they want to… read more

Online Business Review Sites

The Future of Online Business Review Sites

January 7, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

  What’s the deal with online business review sites? Sites like Yelp, Google+ Local, and Angie’s List have long been regarded as important places for businesses to manage their online image, but recently, there has been a bit of a kerfuffle involving their trustworthiness. Studies conducted a few months ago by the likes of Maritz Research and Consumer Reports document both consumer and business perceptions of the most popular online business review sites, as well as the way in which they affect purchasing decisions. The unfortunate results of these studies? While businesses almost universally lament the unfair practices of the review sites, most customers still trust them and use them to choose which businesses to patronize, and which to avoid. Consumer Trust It seems strange in today’s world of social media-driven everything, where friends are constantly connected and sharing their experiences on a regular basis, that the words of complete… read more

Facebook marketing

How To Achieve Facebook Marketing Success In Spite Of The Changes

January 3, 2014 - Posted by Angela von Weber-Hahnsberg, 2 Comments

  Well, it’s a new year, and it looks like 2014 may just be ushering in a new era in Facebook marketing, as well. Businesses – and marketers – everywhere are panicking about the changes Facebook has made to its algorithm. It’s no longer going to be quite as easy to get your updates to show up in your Facebook fans’ news feeds – and in fact, they may not show up at all, unless marketers start shelling out the dough. Doomsday predictions abound, but what’s really going on? Is this the end of all things? Should we start stockpiling the toilet paper, and practicing our zombie apocalypse drills? Well, no. It’s a major change, and one that will affect the way social media marketers do business, but it’s far from the end of the world. As we see it, there are three major components to Facebook’s changes – and… read more

Email Marketing

15 Fantastic Email Marketing Resolutions for a New You in 2014

January 2, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

  It’s a new year! Time for a new you! Sure, you could make the same boring old New Year’s resolutions you do every year – get in shape, lose the clutter, save more money – but let’s be honest – how long do those resolutions really last? Maybe through the beginning of February, if you’re lucky? Once those Valentine’s Day chocolates start making the rounds, it’s all over. Luckily, mixing things up a little can sometimes amp up your efforts. So this year, why not try pairing any personal resolutions you make with…wait for it…corresponding email marketing resolutions for your company? That way, you’ll constantly be reminded of one or the other – which will hopefully boost your efforts in both areas. Sound crazy? Give it a try before you knock it! We’ve come up with 15 fantastic email marketing resolutions to help you give yourself – and your… read more

marketing internship

The Marketing Zen Group is Looking for 2014 Interns!

December 24, 2013 - Posted by Rilee Chastain, 3 Comments

When it comes to applying for your very first job, there is nothing that looks better on a resume than a impressive, hands-on internship at an company in your field of interest. Whether you are looking to become a top online marketing guru, a social media wiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated! With that being said, we here at The Marketing Zen Group are excited to be looking for a great group of college students to intern with our company in 2014! As one of Inc. Magazine’s Top Entrepreneurial Companies in the 30 Under 30 rankings, as well as one of the 100 Best Companies in the U.S. to be… read more

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