Recent Posts

What IF?

December 18, 2009 - Posted by Shama Kabani, 1 Comment

What If? What if you could NEVER hide anything you did? What if everything you did had the potential of becoming public? What if every picture, every video, every recording could be seen by everyone? What if you couldn’t separate your personal and professional life? What if honesty wasn’t the best policy? What if it was the ONLY policy? What if outcaring mattered MORE than outselling? What if that’s already here? It is.

Why Social Media Marketing comes Last

December 15, 2009 - Posted by Shama Kabani, 6 Comments

Here is a typical conversation I have with prospective clients ALL the time. Mr. Prospect: We’d like to do some social media marketing. Me: Oh, great. Exactly, what are you looking for within social media marketing? Mr. Prospect: Well, we need a Facebook fan page and a twitter account. Me: So, you’ve got a great business and a fabulous website with great content?  And need to get the word out more? Yes? Mr. Prospect: hmm…see, our website isn’t quite what we need it to be. Its in all flash and we designed it ourselves five years ago. And, we also need to rebrand. Our old brand isn’t really what we do anymore. Me: How do you plan on using social media marketing then? Mr. Prospect: Figured that’s how you get the word out. Me: Yes, of course you want to get the word out and build relationships with new prospects…. read more

We are on the GROW and Hiring! Read On…

December 14, 2009 - Posted by Shama Kabani, No Comments

Hey Guys, We are ending the year on a fabulously happy note – we are hiring! We have two more positions we are looking to fill. You will get to work from home, but we do meet once a week in-house. 1) Accounts Supervisor – Are you excellent with people? Know how to manage a project from start to finish? Have experience managing multiple projects and people globally? Please apply. 2) Writer/Blogger Relations wiz- Do you love to write? Have tons of writing experience? Love to blog? Are you a PR wiz? Know how to pitch a blogger and get online coverage? Please apply. These are not fluffy positions. This will be the toughest, most challenging job, you’ve ever had. It will also be exciting and immensely fun for the right candidate. Our clients do amazing work, and we have the pleasure of supporting them. We like to think of… read more

10 Coolest Marketing Trends of the DECADE

December 2, 2009 - Posted by Shama Kabani, 3 Comments

Yes, they are still trying to figure out what to call this decade. The “double o’s” or “the zeros” or my personal favorite – “the naughts.” Frankly, I am more concerned about what this decade will be remembered for, aside from the slick straightening of hair and Michael Jackson dying. From a marketing perspective, this decade has been the most extraordinary in terms of not only how far we have come, but how differently we VIEW marketing itself. Let’s look at the 10 coolest marketing trends of the decade. Please note that some of these trends may have their roots in the late 1990s but only really took off in this decade. 1. Social Media Marketing – You knew this had to be first, right? With Facebook hitting 350 million users, businesses are scampering to make sense of this social media phenomenon. Marketers have always gone where the people are,… read more

Spread the Word about The Marketing Zen Group – and WIN BIG!

November 20, 2009 - Posted by Shama Kabani, 23 Comments

That’s right! Click To Client is now known as The Marketing Zen Group. = ) Please help us spread the word and WIN! 1) Tweet, Share on Facebook or your Blog, etc. – just get the message out. You can even embed this video! Some sample tweets: “COOL! @Shama launches http://www.MarketingZen.com (formerly Click To Client).” “Check out the brand new -http://www.MarketingZen.com (formerly Click To Client).” “Great Online Marketing Resource! http://www.MarketingZen.com (formerly Click To Client).” 2) Comment below and let us know how you got the message out. Prizes will be awarded to the first person to spread the word, the most creative way of sharing, who reached the most people, etc. We have lots of prizes to give away, so don’t be surprised if EVERYONE who helps wins something. 3) WIN big! Sample prizes: – Movie tickets for two from the theater of your choice – Kodak Zi6 HD Pocket… read more

Facebook Changes Rules of the Promotions Game

November 18, 2009 - Posted by Shama Kabani, No Comments

You’ve heard the news about Facebook’s new rules for promotions on the site, but you may be under the assumption that the new rules forbid ANY contests even being mentioned on Facebook. Or you may think that marketers working on behalf of big-name companies who love running Facebook promotions in order to tap into the social networking site’s enormous user base (300 million and counting), will exit the site in droves in the wake of such restrictions. Not necessarily. The truth behind all the hype and confusion in the wake of the release of the new guidelines lies somewhere between an outright ban and the free-for-all that the folks behind Facebook understandably want to avoid. So herewith, a quick-and-dirty summary of what you can and can’t do per the new Facebook Promotions Guidelines: You may not administer any contest, sweepstakes or giveaway on Facebook without prior written approval from Facebook… read more

11 Ways to Rock a Conference

October 21, 2009 - Posted by Shama Kabani, 4 Comments

At this point, I have attended tons of conferences – and spoken at well over a dozen just this past year. After coming back from the fabulous Blog World Expo in Las Vegas, I thought it was time to share some of my tips for making the most of a conference. 1) Stay Hydrated – Seems simple – but I can’t tell you how easy it is to forget when you are running around. Carry a bottle of water with you at all times. It can be so easy to lose your energy by the end of the day. Stay hydrated, and you will thank yourself when everyone else is falling apart. 2) Hire a Private Driver – If it sounds like an extravagance, it’s not. Private drivers are often more reliable and charge less than taxis. Thanks to my good friend, Sarah Robinson, we found an excellent driver named… read more

Facebook Launches “Like” Feature for All Ads

September 23, 2009 - Posted by Shama Kabani, 2 Comments

Beginning this September, Facebook will be including a “Like” feature alongside ads on their website. This functionality will allow users to actively rate the different ads that they see, and judge whether specific ads are likeable or not. This “Like” feature is quite similar to the “Like” feature enabled for other components in Facebook. To make ad-browsing more efficient and user-friendly, Facebook will be adding an “X” on every ad. One tap on the “X” closes the current advertisement and initiates the emergence of the next ad in the chain. Either you “Like” it, or you don’t The “Like” system is actually a boon for individuals who are growing weary of giving thumbs-up and thumbs-down ratings for materials they encounter on the Net. If you click “Like”, the system recognizes the rating and records it. If you don’t like an ad and you decide to just close the ad, you… read more

Small Businesses Fly Free – A Cool Grant by British Airways

September 16, 2009 - Posted by Shama Kabani, 2 Comments

Okay guys, I hate to do two sponsored posts in a row – but this one is too good for me not to share! I love it when in a tough economy, big businesses decide to help small businesses. British Airways is doing something just like that! They are offering a Business Opportunity Grant that will help 100 small businesses fly around the world to see their clients, attract new ones, and just do more business in general! And, while I am a huge fan of online marketing (of course), even I sometimes wish I could just go visit my clients and sit down over a cup of coffee with them. You don’t have to British to enter. = ) If you are a US company with a valid federal ID and less than 500 employees, you can enter. If you are an authorized employee, you can also enter. Can… read more

How to to Maximize Your Opt-In List: A Quick Guide

September 13, 2009 - Posted by Shama Kabani, 1 Comment

Make everything user friendly Your website is the front-end of your operations, the shining gemstone of all your marketing efforts. This is why you should make everything as painless as possible when people are trying to sign up for something. Streamline it The most important component of your offer should be clearly visible. Use simple, bright colors and clean text links. If you want your visitors to view two or three more pages, make sure that they can navigate the deeper pages with little effort. If they don’t want to navigate other pages anymore, the registration form should easily be seen on the landing page they are on. There is not fixed formula for the placement of your main call to action. It all depends on your website’s over-all design, the length of your copy, the number of illustrations and graphics, etc. You don’t have to guess. What you can… read more

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