Recent Posts

Dear Shama: How Do I Build a List?

January 24, 2009 - Posted by Shama Kabani, 6 Comments

Dear Shama, I would love to get going in email marketing, but I don’t have a list. I don’t think buying is a good idea. How do I build up a list? – R.L., Accountant Hi R.L., Congratulations on making the smart decision to move towards email marketing. This is a great way to provide value and build a community. The sad thing is that since email marketing has been abused by spammers, many people are shy of giving away their email address. That being the case, you need to first create a plan for the type of content you intend to provide the audience. Setting up a landing page is second. On this page, convey your plan and your privacy policy. This is the ground work for building up your list. Once your page is set, there are a few things you can do to start building up your… read more

Video on Twitter – The Next Frontier

January 19, 2009 - Posted by Shama Kabani, 4 Comments

If you have been following this blog or my work closely, you know that I love Twitter and believe that video is the next frontier online. I stumbled across a great new tool today that allows you to mesh Twitter with video. Check out my twitter bubble head as an example. The tool is called Bubble Tweet and it allows you to create a pop up bubble video message for your followers. I love it! The only downside I see to this is that it doesn’t automatically pop up when you visit someone’s Twitter page. I am guessing this is a Twitter issue. Instead, Bubble Tweet gives you an alternative url to direct your followers to. Not bad for a free application. What are your thoughts?

How to Change Your Twitter Username

January 13, 2009 - Posted by Shama Kabani, 8 Comments

Image via CrunchBase As I work on changing my last name (from Hyder to Kabani), I have to give serious thought to my personal online brand. Most people know me as Shama Hyder, and I struggled with the decision to change it. Then, it occured to me that there aren’t many Shama(s) out there, so I could just brand my first name. I promptely went out and bought Shama.Tv and proceeded to see if Twitter.com/Shama was available. It wasn’t. But, it hadn’t been used for over a year. I remember Biz Stone (co founder of Twitter) saying that if an account hadn’t been used for 9 months, I could email Twitter support and ask them to make the switch. This was last October. I submitted ticket after support ticket to Twitter support-but to no avail. Then, finally, @admore on Twitter pointed me to this great article on how to snap… read more

Why Social Media will NEVER Work for You

January 7, 2009 - Posted by Shama Kabani, 20 Comments

Image via Wikipedia Because social media doesn’t “work.” You work IT. Or, you don’t. It’s a choice. Every time I speak, inevitably someone will assert: “I have been on Facebook and Tweeter (Twitter) for a while but it hasn’t gotten me any business.” And I have to think, “it” hasn’t gotten you business. What does “it” have to do with anything? “It” serves 150 million people (the number of users Facebook reached today), and you expect it to focus on you? Frankly I am a little tired of people expecting social media to work. It doesn’t. You DO! You have the ability to connect with 150 million people on Facebook ALONE. What do you do with this ability? Think of Facebook and Twitter and Linked-In as coffee shops. Just coffee shops teeming with people and no limitation on physical space. Oh ya, you have to bring your own coffee. No… read more

How to Hire Star Talent Using Social Media Sites

January 6, 2009 - Posted by Shama Kabani, 6 Comments

Image by luc legay via Flickr As a growing company, we always have human resource needs that come up. In the past few months itself I have searched online for: blog writers, PR professionals, a printing press, an ebook layout artist, a copywriter and an intern. What might surprise you is that I didn’t use elance or craigslist. I used Facebook and Twitter! What are the steps to hiring star talent using Facebook an Twitter? 1. Finalize the Job Description – If you want to catch the right fish, you have to use the right bait. Okay, okay, I have never been fishing-but you get the idea! Don’t look for someone to “kinda sorta” do something. Have a solid description of what you need. 2. Formulate your Ad under 140 Characters – “Need a part time graphic designer, 2 yrs. experience a must. Link.com for more information.” Or “Now hiring… read more

Which Social Media Network Are You? A Quiz.

January 3, 2009 - Posted by Shama Kabani, 10 Comments

Image via Wikipedia 1. You started developing your REAL personality in.. a. Highschool. Didn’t everyone? b. College was when it all started to come together… c. Not until I started working. That’s when I got to know my real self. d. It’s a journey! It’s a journey! 2. Your life is … a. An open book. b. All about the relationships! c. Work. d. Box of chocolates, or wait…is it a bouquet of flowers? 3. Your favorite subject in school was … a. Art and Music. b. English c. Math and Science d. Cafeteria. Lunch time! Also whatever I was in the mood for that year. 4. Your room is best described as… a. A canvas that reflects my soul. b. Covered with pictures, momentos, and notes. c. Minimalistic. d. Depends on what day it is. Monday-super clean, Tuesday- craft day, Wednesday- lost socks… 5. Your ideal night out is…… read more

Auto Responding on Twitter: A Do or Don’t?

December 29, 2008 - Posted by Shama Kabani, 11 Comments

Image by Life in LDN via Flickr There is a hot discussion going on down at Chris Brogan’s blog. Chris argues that social media is no place for robotic behavior. I agree. Being a valuable human being is important in life and social media…go figure. Specifically, he expresses his loathing for auto responders like Tweet Later which allow one to automate messages to their followers. And looking at his comments, it seems like many agree with him. Lots of Amens. While I deeply respect Chris and 99.9% of the time agree (vigorous head nodding and all) with him. This time, I disagree. Like all tools, I think auto responders have a place. They can be used intelligently and with good intentions OR they can be used as tools to spam people. It’s about the choice isn’t it? Auto responders are akin to wearing bright colors in fashion. Done right, it… read more

Could you be Losing Subscribers? Check your RSS Feed in Google Chrome

December 28, 2008 - Posted by Shama Kabani, No Comments

Thanks to a follower on Twitter, I was recently informed that the RSS feed for this site was broken in Google’s Chrome browser. Apparently when you tried to subscribe within the browser, you got a page filled with html gobbledygook. The solution? To use the feedburner RSS URL versus the site’s RSS URL. So, what should you do to check and solve this problem? 1) Download the Google Chrome browser if you don’t already have it. 2) Go to your blog page and click the RSS button. If you can easily subscribe, you don’t have a problem. If you get an html filled page, keep reading! 3) Setup a feedburner account or login into your current account. If you don’t have a feedburner account, I highly recommend getting one. It allows you to see your subscriber count among other metrics. It’s a free service. 4) Go under “Edit Feed Details”… read more

Wishing You Happy Holidays and a FABULOUS 2009

December 26, 2008 - Posted by Shama Kabani, 1 Comment

The entire team here at Click To Client would like to you wish you happy holidays. May 2009 bring you more clicks and more clients. = ) Happy Holidays from: Shama, Maureen, Afzal, Krishna, Sofiya, Stacey, Tina, Yukie, and OF COURSE- Snoopy, the office mascot.

How to Create a Fail-Proof Online Product

December 22, 2008 - Posted by Shama Kabani, 5 Comments

By: Shama Hyder I am usually not a huge fan of the traditional “internet gurus” because often their message feels hype-filled to me. I have found very FEW actually deliver on their promises. However, I ran into some great video by Eben Pagan the other day. Just 45 minutes of very good online marketing advice. No pushy sales pitches. If you like, you can see the video here. My favorite part of the video was when he gave advice on how to create a fail-proof online product. Or at least shared how to dramatically increase its chances of being successful. Now, here is a guy who has done TONS of product launches, so he knows what he is taking about. Here are his 3 recommended questions to ask yourself plus my 2-bit. 1. Is there an irrational desire or urgent pain? Before you create (or worse…launch) your product, ask yourself… read more

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