Recent Posts

Blog Post

9 Essential Elements of an Effective Blog

May 22, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

So, you want to write the perfect blog post. A blog post that attracts clicks, likes, and shares. A blog post that gets read all the way through – and has a real effect on readers, whether that means driving conversions or establishing you as an industry thought leader. Lucky for you, Marketing Zen is here to help! There are nine key elements that are essential to the crafting of an effective blog post. If you incorporate them all into your blog post, you’ll be well on your way to writing the perfect blog. 1. The Title We know, we know, you’ve heard this one a thousand times before. But that’s because it’s so vitally important to any blog post’s success. It doesn’t matter how much time and effort you put into the writing of your blog post – if no one clicks on it because your headline is boring,… read more

hiring

Now Hiring: Full-Time Web Content Writer

May 14, 2014 - Posted by Rilee Chastain, No Comments

The Marketing Zen Group is now hiring a full time content writer to join their team! Do you love to write? Does it make you cringe when you see someone slaughter a sentence using poor grammar? Do you have a knack for research and you’re always wanting to learn more about new subjects?  Did your friends offer to pay you to write their papers in college because it would be a guaranteed A? If you answered yes to these questions and you’re a writer who enjoys deadlines and can write about diverse subjects with ease, keep reading! The Marketing Zen Group is looking for a full time content writer to join our full-service marketing team. Come work alongside our team of amazing content creators that produces regularly outstanding content for some of the biggest companies around! What’s in it for you? You’ll get to work for one of the best… read more

Community

Six Elements of Forming Community

May 14, 2014 - Posted by Deanna Ayres, No Comments

Today, we are excited to bring you a guest post written by John Jantsch.  This post was drawn from the teachings contained in his latest book, Duct Tape Selling – Think Like a Marketer Sell Like a Superstar. Connecting the dots in an organization’s community requires a deep understanding of how community actually forms in most businesses. It’s not about Facebook pages and catchy slogans. It’s much more subtle and requires that you start thinking about organizational elements that you’ve probably never considered before.  I believe a business forms community through the following six elements. Clarity To understand a company’s purpose and to see how they communicate that to the community—go straight to the community. Locate some customers and employees of the prospect and put them into a simple CRM to track their public social media activity. It’s amazing what you can learn about a company by watching how they… read more

MZ Weekly News

MZ Weekly News Round-Up: Snapchat Settlement and Twitter Languages

May 9, 2014 - Posted by Deanna Ayres, No Comments

SEO: Facebook announced App Links at the F8 Conference. What are App Links? App Links already exist, but are fairly difficult and called mobile deep linking. Mobile deep linking works differently for different platforms like iOS and Android. Facebook already uses App Links in its own apps.   Facebook, as part of the open source program, wants to make it easier for developers to circumvent an app having to open a browser to show an Instagram picture in a messenger, for example. Ideally, the picture would open up easy as one, two, three in Instagram, skipping the browser altogether.  This could also be a game changer for mobile advertising. Social Media: Twitter has introduced language targeting this week. Why is this exciting? Because now you can chose the language you prefer to target promoted tweets and accounts in. Language targeting will be available in 20 different languages. Twitter offers more than… read more

Content Marketing

21 Common Questions About Content Marketing Answered

May 7, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

Next up in our “21 Common Questions Answered” series, in which we answer the top questions we commonly receive about various aspects of online marketing, is the topic of content marketing. (Check out the previous posts in this series for answers to your questions about email marketing and social media marketing!) The importance of content in an online marketing strategy has undergone a meteoric rise over the last few years, so it’s only natural that businesses have questions about just how to harness this marketing tool. And as usual, we’re here to help. So without further ado, here are the answers to 21 common questions about content marketing: 1. What is content marketing exactly? Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of content marketing is to provide valuable, genuinely… read more

MZ Weekly News

MZ Weekly News Round-Up: Happy Birthday BASIC, and Matt Cutts on Keeping Your Body Just Right

May 2, 2014 - Posted by Deanna Ayres, No Comments

SEO: Google’s Matt Cutts lost his body this week to stress the importance of body content to search engines. In a pretty humorous attempt at making a visual point, Matt’s floating head gave an important lesson to be holistic in your approach. While the header is important, if the content there doesn’t match the content in the body of your page, it can confuse Google, and you won’t receive the best. While obvious and often repeated, create unique and quality content for your header and your site. Brand mentions are becoming increasingly important. This was shown again this week when evidence surfaced that the innocent-looking patent Google filed not too long ago may hold algorithm information and insight into the Panda algorithm. This patent defines non-linking as “implied links.” This is definitely a development worth following, especially for marketers. Social Media: Snapchat has updated their app and now users have… read more

MZ Weekly News

MZ Weekly News Round-Up: Shaq on LinkedIn and Siri on Apple TV

April 25, 2014 - Posted by Deanna Ayres, No Comments

SEO: Google launched nine new features for their Keyword Planner Tool, which will now help to break down important information in aesthetically-pleasing ways. These new features include graphical visualizations for geographic data, trends on mobile vs. traditional devices, and more.  Google has made these new features immediately available for its users who have AdWords accounts. In a more commercially popular update, Google also launched a new feature for the Street View images in Google Maps. For some of the Street View images, a clock icon will be visible, and if it is clicked, a slider will appear which allows users to see those same images in previous years or seasons, going back as early as 2007. One suggested use for this feature is for travelers to see what a particular destination may look like during different seasons. Social Media: The numbers are in: mobile ads accounted for 59% of Facebook’s… read more

Segmenting Audience

Segmenting Your Audience Online: Are You Doing It Right?

April 23, 2014 - Posted by Deanna Ayres, No Comments

Targeting content to consumers isn’t something new; marketers have been doing it for years. First you decide who your customers are, segment them based on different characteristics and then tailor the language you use to interact with them to optimize engagement. You might have a customer type that is data driven and will only be persuaded by the facts and figures. On the other hand you might have someone that is an idealist, someone that is more interested in what could be. The big question is: Are you doing it online? Have you taken a step back, looked at the consumers you are creating content for and segmented them based on their online personas? Online consumers have quite a few personas, each sharing content in different ways, for different purposes. This is based on many different factors and will vary based on the sharing platform. One person might share for… read more

Adam Blue

The Vitality of Social Media For Your Brand: Thoughts From MZ’s Adam Blue

April 21, 2014 - Posted by Adam Blue, 1 Comment

Today we’re excited to have the opportunity to share a blog post written by Marketing Zen’s Social Media Strategist, Adam Blue.  Adam is a social media guru who has been involved since its beginnings. As a video game enthusiast, Adam took to the internet to connect with others sharing a similar passion. As social media evolved, he naturally acquired the skills to turn it into a career. In this article, he expounds on his passionately held belief that social media is a vital part of any company’s branding activities – because it’s simply human nature. Social media might appear as some sort of fad or phenomenon, but it’s far from that. It’s actually the most natural way for humans to be interacting with each other. There was a time before mass media when we got product information directly from each other. Back in the day, everyone in the community knew each… read more

MZ Weekly News

MZ Weekly News Round-Up: Project Ara and Nearby Friends

April 18, 2014 - Posted by Deanna Ayres, No Comments

SEO: The head of Google’s search spam team addressed the biggest myths he sees today in the SEO industry. The most notable myth, apparently, is that people believe Google makes changes to search results solely to make more money for themselves by coercing people into buying ads. On the contrary, choosing or not choosing to buy ads has no impact on a website’s rankings. What’s more, Google doesn’t make changes to their organic algorithms with the intention of selling ads. Google, in the last year, launched the carousel interface, intending to better distribute content from their Knowledge Graph. Now, the company is testing something new: showing ads from paid Google Shopping results in that carousel interface. For example, a search for laptops will bring up a carousel that features different laptops from a variety of vendors. Social Media: Facebook is back in the news, and this time it’s not for… read more

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