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Marketing Zen

MZ Weekly News Round-Up: WhatsApp, Bing on Grammar, LinkedIn Layouts and more!

February 22, 2014 - Posted by Deanna Ayres, No Comments

What has been happening in the marketing world this week? Let The Marketing Zen Group fill you in on the latest and greatest of online marketing news in our MZ Weekly News Round-Up, published every Friday! Social Media: Facebook’s purchase of the popular mobile messaging startup WhatsApp for a mind-blowing 16 billion US Dollars has dominated the news in social media. This tops what Facebook had bid on Snapchat last year by over 13 billion dollars. WhatsApp’s growth has by far exceeded that of every other social network to date. Referring to WhatsApp’s soaring growth, Facebook CEO Mark Zuckerberg said on a conference call, “No one in the history of the world has done anything like that.” While Facebook and WhatsApp have not released future plans as to what the buy could mean for social media, our CEO Shama Kabani took to Facebook with this quote: “Facebook + WhatsApp =… read more

Content Marketing

How to Write Crazy Successful B2B Marketing Content

February 20, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

Sometimes it can seem like B2C marketers get to have all the fun. They’re the ones talking directly to consumers, telling gripping stories in their blog to tug at the heartstrings of their audience, or pushing out one hilarious Facebook post after the other. They’re the ones who can get away with being informal, lively, and entertaining. There’s just no way for straightforward, professional, serious B2B marketers to put that much fun in their marketing content – is there? Well…let’s talk about that. Here’s the thing to remember: Everyone, whether B2C or B2B, is writing content for human beings. The term “business-to-business” makes it sound like one impersonal entity is transmitting data and statistics to another impersonal entity, but in reality, behind every corporate façade there are…people. People who are experts at what they do, yes. People who are serious about the business they run, of course. But also, people… read more

Facebook Marketing

Facebook Marketing Gold: New Call-to-Action Buttons For Ads and Posts

February 18, 2014 - Posted by Angela von Weber-Hahnsberg, 1 Comment

Well, that was nice! Facebook may have lessened online marketers’ organic reach by changing their algorithm, but they’ve given us a nice little treat to make up for it, by enabling the addition of call-to-action buttons to ads and organic posts. Any salesperson who’s been around for even a little while knows the old sayings – “Ask for the sale,” and “Always Be Closing.” In the realm of online marketing, being salesy according to old sales standards isn’t productive – but some of the same principles still do apply. The fact remains that if you ask someone to do something, they are much more likely to do it. Just as asking for the sale prompts a customer to take action, asking them to “click here” or “sign up” prompts them to do just that. That’s why blogs and social media posts and landing pages the world over have calls to… read more

valentine

A Valentine’s Day Love Letter…To Online Marketing

February 13, 2014 - Posted by Angela von Weber-Hahnsberg, 2 Comments

Dear Online Marketing, I don’t quite know how to say this, but I’ve felt this way for a pretty long time now, so I guess I’ll just come right out and tell you… I love you. My parents think I’m crazy to fall for a marketing method like you. They would have been much happier if I’d started going out with a TV commercial, or even a magazine ad. But nothing on TV or in print compares with you. You’ve got everything that they have and more! So what if TV commercials can be cool sometimes…you’ve got YouTube! And any online content worth its salt beats a print ad, hands down. You’re so hot – all the offline marketers are totally jealous of us. Have you noticed they keep trying to get a piece of what we’ve got going on? Whatever. You’re mine. I had a dream about you the… read more

Content Marketing

7 No-Sweat Ways To Write Fantastic Content – Even If You Hate Writing

February 11, 2014 - Posted by Angela von Weber-Hahnsberg, 3 Comments

Remember when your English teacher told you that you’d need to be able to write in order to succeed in your future career? And remember when she deplored the rise of email and texting, and the accompanying decline in spelling and grammar skills? Well, she was right about one thing, but wrong about the other. Writing well is an essential skill in today’s business world – but it’s precisely because of the rise of technology that this skill has become so all-important. Websites need compelling copy written for each page, carefully crafted to guide visitors through the sales funnel. Blogs are a nonnegotiable part of any solid online marketing plan, providing both the fresh content needed to satisfy search engines, and the high-quality articles necessary to get social media engagement. And guest blogging, even according to Google’s Matt Cutts, is still one of the best ways to gain credibility as… read more

email marketing

15 Cringeworthy Email Marketing Mistakes – And How To Avoid Them

February 6, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

Email marketing is by far one of the most effective ways to reach out to your online audience, and yet many businesses commit gaffes that are nothing short of cringeworthy when it comes to their marketing emails. We’ve put together a list of the 15 most common email marketing mistakes, along with advice on how to avoid making each one. Mistake #1: Not having an email subscriber list in the first place. Email addresses are extremely valuable assets to have. In fact, after your website, they’re probably most important. Social media pages are vital, but you don’t actually own them, so they get to make the rules as to what your fans see and how you can contact them. With an email subscriber list, on the other hand, you have a direct way to contact your online audience on a regular basis, and you own that list – no one… read more

Online Marketing

3 Tips For Achieving Online Marketing Success…By Going Offline

February 4, 2014 - Posted by Angela von Weber-Hahnsberg, 1 Comment

In the world of online marketing, it’s easy to get caught up in the many purely virtual ways of reaching out to potential customers. There are so many ways of interacting with people online that never require any tangible connection with the real world. For instance: A company’s tweets point people to their blog, the blog gets them to sign up for emails, those emails promote a webinar, and that webinar convinces people to buy online…  Never once do these interactions touch the offline world. That’s definitely not a bad thing. Virtual, online marketing is beneficial to businesses and consumers alike, which is why both groups have embraced it wholeheartedly. And we’re pretty partial to it ourselves, here at Marketing Zen! But precisely because it’s not as common to see an integration of online and offline marketing tactics, companies who do utilize offline methods to gain online success tend to… read more

Best Super Bowl Commercials

Best Super Bowl Commercial – Based On Google SERP!

January 30, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

Well, folks, it’s here. The only time of year when people across America actually want to watch commercials. So much so, in fact, that they’ll search for them online, share them with their friends, and talk about them endlessly. It’s Super Bowl time. The Super Bowl commercial craze isn’t limited to football fans, either – even people who couldn’t care less about the game will still tune in just to watch the commercials…or at the very least, they’ll watch a few online. And for those who don’t actively seek Super Bowl commercials out on their own, most nightly news broadcasts will spend a few minutes recapping the most memorable ones. Of course, with all the buzz surrounding Super Bowl commercials, the companies paying for them would be crazy not to wrap entire online campaigns around these ads, as well. And most do, releasing them early on YouTube, posting teasers about… read more

Content Marketing

Why Your Content Isn’t Good Enough

January 29, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all that, we’re here to tell you. Your content still isn’t good enough. Why’s that, you may ask? Well, let’s take a step back for a moment. What’s the purpose of content? Of course, everyone knows the answer to that, right?… read more

Building community

Building Community Online By Helping Others

January 27, 2014 - Posted by Angela von Weber-Hahnsberg, No Comments

We talk a lot here at Marketing Zen about how vital it is to develop meaningful relationships with your online audience, how the whole purpose of online marketing is really to create a community based on mutual support. How it’s all about giving selflessly – offering people free content that’s truly valuable, engaging them in real conversations without salesy undertones, and connecting with them in an authentic way. Companies that understand this dynamic and incorporate it into their business strategy are getting it right. One such company is Software Advice. Software Advice is a company with generosity built right into their business model. Businesses who call them receive personalized, in-depth counseling as to which software would best fit their current needs – all for free. And they’ve now come up with a new online tool that offers even more free assistance in choosing the right software for your company –… read more

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