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Segmenting Audience

Segmenting Your Audience Online: Are You Doing It Right?

April 23, 2014 - Posted by Deanna Ayres, No Comments

Targeting content to consumers isn’t something new; marketers have been doing it for years. First you decide who your customers are, segment them based on different characteristics and then tailor the language you use to interact with them to optimize engagement. You might have a customer type that is data driven and will only be persuaded by the facts and figures. On the other hand you might have someone that is an idealist, someone that is more interested in what could be. The big question is: Are you doing it online? Have you taken a step back, looked at the consumers you are creating content for and segmented them based on their online personas? Online consumers have quite a few personas, each sharing content in different ways, for different purposes. This is based on many different factors and will vary based on the sharing platform. One person might share for… read more

Adam Blue

The Vitality of Social Media For Your Brand: Thoughts From MZ’s Adam Blue

April 21, 2014 - Posted by Adam Blue, 1 Comment

Today we’re excited to have the opportunity to share a blog post written by Marketing Zen’s Social Media Strategist, Adam Blue.  Adam is a social media guru who has been involved since its beginnings. As a video game enthusiast, Adam took to the internet to connect with others sharing a similar passion. As social media evolved, he naturally acquired the skills to turn it into a career. In this article, he expounds on his passionately held belief that social media is a vital part of any company’s branding activities – because it’s simply human nature. Social media might appear as some sort of fad or phenomenon, but it’s far from that. It’s actually the most natural way for humans to be interacting with each other. There was a time before mass media when we got product information directly from each other. Back in the day, everyone in the community knew each… read more

MZ Weekly News

MZ Weekly News Round-Up: Project Ara and Nearby Friends

April 18, 2014 - Posted by Deanna Ayres, No Comments

SEO: The head of Google’s search spam team addressed the biggest myths he sees today in the SEO industry. The most notable myth, apparently, is that people believe Google makes changes to search results solely to make more money for themselves by coercing people into buying ads. On the contrary, choosing or not choosing to buy ads has no impact on a website’s rankings. What’s more, Google doesn’t make changes to their organic algorithms with the intention of selling ads. Google, in the last year, launched the carousel interface, intending to better distribute content from their Knowledge Graph. Now, the company is testing something new: showing ads from paid Google Shopping results in that carousel interface. For example, a search for laptops will bring up a carousel that features different laptops from a variety of vendors. Social Media: Facebook is back in the news, and this time it’s not for… read more

News

MZ Weekly News Round-Up: Heartbleed and Facebook Mobile Messaging

April 14, 2014 - Posted by Deanna Ayres, No Comments

Around the Web: A massive security flaw, known as the Heartbleed virus, has taken over the Internet, and it very likely could be affecting you. The bug is a flaw in OpenSSL, which is the open-source encryption standard that most websites use to transmit the data that users want to keep secure. It can, for example, make an email unreadable to anybody except for the intended recipient. What is dangerous about the heart bleed bug is that web servers are capable of storing data such as usernames, passwords, credit card information, and other personal info in their active memories. The vulnerability has been in OpenSSL for about two years, and using it leaves no trace, so the safest assumption to make is that your accounts have been compromised. Once websites begin upgrading to software that is not affected by the bug, it is highly-recommended that all users change their passwords…. read more

Jim Belosic

Hybrid Content Marketing Will Change the Way You Do Business on Facebook

April 10, 2014 - Posted by Deanna Ayres, No Comments

Today, we here at Marketing Zen are excited to bring you a blog post from contributing author Jim Belosic.  Jim Belosic is the co-founder and CEO of ShortStack, a software application company that makes apps for Facebook, websites and mobile.   In the past few years, content marketing has become the hottest form of marketing out there. But make no mistake: Content marketing is not hot because it’s trendy, it’s hot because it works. For the last year or so, my company, ShortStack, has relied solely on content marketing. My decision to shift away from advertising and toward content marketing was based on one simple idea: I’d rather invest my company’s hard-earned dollars into awesome people instead of in ads that died as soon as I stopped funding them. People have the ability to produce thought-provoking and informative blog posts, infographics, PDFs and eBooks that will live on the web forever once published…. read more

MZ Weekly News

MZ Weekly News Round-Up: April Fool’s Day and the Privacy Dinosaur

April 4, 2014 - Posted by Deanna Ayres, No Comments

SEO: This week, Google’s head of webspam released a video to address a common question: how does Google separate the concept of popularity from that of authority? The answer is that the team is still working on new algorithms to accomplish that. An example given was, although porn sites may be more popular than government sites, government sites are almost always more authoritative. Google’s goal, therefore, is to focus on awarding higher rankings to sites that hold more authority on particular topics. Google recently confirmed that some GoogleBot useragent spiders are not properly passing verification protocol. GoogleBot, crawling over a certain IP range, was not returning the proper reverse DNS verification details. The response given was, “no such host is known.” Acknowledging that the problem is on their end, Google has temporarily stopped GoogleBot activity in the .249.70.0/24 IP range and will fix the issue before continuing to crawl within… read more

April Fool's!!

Google’s Latest Algorithm Change Infuriates Online Marketers

April 1, 2014 - Posted by Angela von Weber-Hahnsberg, 1 Comment

Leave it to Google to make everyone mad, all over again. Every algorithm change brings with it a period of adjustment, for web marketers and online business owners alike. But as people learn to deal with the new rules, the grumbling slowly subsides, and things get back to business as usual. This time, the fallout may be worse. Much worse. This time, Google’s update, called “Goat,” in a clear break with their tradition of choosing animal names beginning with P, such as Panda and Penguin, promises to wreak as much havoc as a real goat loose in your neighbor’s backyard. Goat has forever changed the way online marketing will work. Whereas previous updates were tweaks to the system, this is the Big One. There are three main parts to Goat. We’ve listed them here for easy reference: 1. Any and all links within content will be considered spam. Following the… read more

Ann Smarty

Marketing Stars Series: An Interview With Ann Smarty

March 28, 2014 - Posted by Deanna Ayres, 3 Comments

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are excited to have the opportunity to bring you our interview with Ann Smarty.  Ann is the blogger and community manager at Internet Marketing Ninjas. Ann’s expertise in blogging and tools serve as a base for her writing tutorials and her guest blogging project, My Blog Guest. We are thrilled that she agreed to answer a few questions for us.  Ann, you are a little infamous right now after Google made My Blog Guest a “chosen” or “target”, but for the readers who don’t know you, could you tell us a little bit about… read more

MZ Weekly News

MZ Weekly News Round-Up: The Science of Rankings and Instagram’s Milestone

March 28, 2014 - Posted by Deanna Ayres, No Comments

SEO: Earlier this week, Google’s head of search spam tweeted a surprising tip about SEO: “no need to delete your old disavow links file before uploading a new one. You can just upload the new one.” The reason, apparently, is because when an old disavow file is deleted and a new one is uploaded, two emails are generated to the Google team, which may be confusing when they review manual actions. In light of Google’s recent announcements about search engine penalties, it would be wise to heed this new advice. Related to the penalty news, Google took the time to answer questions regarding the consequences for SEO spam. First, the team clarified that webmasters who are targeted manually by the Google webspam team will be notified in Webmaster Tools. Additionally, a fall in the rankings is not necessarily indicative of a penalty: there may be an implementation of algorithmic tweakings… read more

Barry Moltz

Why Personal Use of Smartphones Is Wrecking Your Business

March 26, 2014 - Posted by Deanna Ayres, No Comments

Today, we here at Marketing Zen are excited to bring you a blog post from contributing author Barry Moltz, nationally recognized author, speaker, consultant, and entrepreneur.   The smartphone is the silent killer in any business. It keeps many companies stuck in neutral and prevents them from truly soaring to their potential. Most companies don’t enforce rules for smartphones that are being used for personal reasons during work hours. In my “Unstuck” survey of 5,000 small business owners, fifty-five percent revealed they have an informal policy and if people don’t abuse it, they do not enforce it. Only three percent actually ban these devices from work. Twenty percent of owners just throw up their hands and answered “You mean there is a choice?” Many managers see people using these phones on the job, but have a difficult time figuring out what they are doing that is business related. They know… read more

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