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A Social Media Marketing Playbook

December 27, 2007 - Posted by Shama

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By: Shama Hyder

Not sure how to start your social media marketing campaign for 2008?

Ever wondered how to approach bloggers to pitch your product?

Want to know how to launch a successful viral video?

Then, check out this book- Getting to First Base-A Social Media Marketing Playbook. After The Launch is in no way affiliated with this book or its authors. They just sent me a copy to review, and I absolutely LOVED it. It is not quite the playbook. You won’t find 1-2-3 steps, but you will find lots of great examples and tons of information.

If you are a beginner or have dabbled in social media marketing, this book will open lots of doors for you. If you live and breathe social media marketing, you will still walk away with one or two insights that have you thinking it was well worth the price-$29.

I love how Darren and Julie (the authors) have laid our their own plans, mistakes, and triumphs for all to read. In an industry where people often like to hide their strategies, these guys are really walking their talk. I also enjoyed their witty and humorous style of writing. Let’s just say at the end of the book, I wanted to give these guys a hug. How often does that happen?

A great read for anyone interested in the future of viral and social media marketing.